Thursday, January 21, 2010

Stop Related Videos - Hack YouTube's Embed Code


So you like the simplicity of uploading video files to YouTube and using the embed code to display the video on your website? Me too!


I don't like the reality that comes with this level of simplicity provided by YouTube.


If your website is in any way a for-profit site you certainly have competitors and if you embed a YouTube video in your website you'll end up introducing your prospects to your competition through YouTube's convenient "related videos". Worst of all the introduction will take place on YOUR website. The other fall back about using YouTube's embed code is that if your visitors click the video once it has started playing they will click-thru to the video's page on YouTube. That's a huge visitor distraction, especially after you worked so hard to get them there!

The following example shows:
- how to stop related videos on embedded YouTube videos
- how to stop click-throughs to YouTube in embedded YouTube videos

This is how it 'could' be done. I'm not suggesting that you mess with YouTube's perfectly coded embed. It's already perfect, just leave it alone!

CLICK IMAGE TO SEE IT LARGER.





Wednesday, January 20, 2010

How to Improve Future Page Rank – Google PageRank Predictor Tool

We found a hot Google PageRank tool that utilizes a unique algorithm to predict the future value of Google Page Rank on your website. Google PR ( http://en.wikipedia.org/wiki/PageRank ), is the Google patented algorithm named after one of their co-founders Larry Page. The Google PR algorithm has helped set the Google search engine apart from other search engines. The PageRank algorithm takes in multiple factors to grade the relevance of your website from a scale of 0-10. The PageRank tool is available on your browser by installing the Google Toolbar and choosing from “Toolbar Options” to have the “PageRank” display.

To improve PageRank takes a lot of consistent work and effort and can be established by activities improving both onsite and offsite architecture. Key factors that contribute to the onsite relevance of your website and to improve PageRank include, but are not limited to, relevant meta-tags, optimized content, properly structured image references, proper file infrastructure, and relevant in-bound content links. There are additional factors that Google may use to determine PageRank but you will find that things change over time. Offsite factors include links inbound to your site (the relevance and PageRank of the source of these inbound links), publishing content throughout the internet that links back into the relevant content of your website, hitting the viral/social-sphere with your content and creating relevant inbound links, publishing your website content in additional media types such as audio and video, updating content to provide the search engines with fresh information, and additional factors which are ever changing as well. The scoring methods of the Google PageRank tool will continue to evolve as the internet and search marketplace grow. Check out the innovative Google PageRank prediction tool at http://www.seomastering.com/pagerank-prediction.php.

Search engine optimization (SEO) techniques will be the base to establishing a solid PageRank and to potentially improve PageRank. A comprehensive Search Engine Optimization strategy should include creating relevant meta-tags, fresh and unique content, image alt tags, file architecture and proper onsite conventions, as well as offsite conventions which include creating back-links, content syndication, and alerting the search engines you are relevant to a specific topic. Search Engine Optimization continues to evolve and is a very technical and complex science, so there are components which lie outside of the above breakdown. Using the Google PageRank predictive model tool we provided, you should be able to see that proactive SEO is occurring on your website property and as a result you should see increasing search engine rankings in the near future. Please bear in mind that this tool is simply a best guess at what your Google PageRank may be in the future and should only be used as an estimate. This is not the end all answer as to whether your Search Engine Optimization techniques are effective.

Monday, December 21, 2009

SEO.cc Recommended Article: Social Media Is the New Mass Media

Insightful article in regards to current trends in the marketplace, and highlighting video adoption and potential moves social sites may take to capitalize on their popularity in the near future:

Social Media Is the New Mass Media

Monday, October 19, 2009

SEO.cc Sponsors the 2009 SFIMA Nautical Networking Event (NNE)

Fort Lauderdale, FL – October 19, 2009 –
Search Engine Operator – SEO.cc an active SFIMA member and South Florida headquartered search engine marketing and interactive marketing agency is proud to announce its third consecutive sponsorship of the SFIMA Nautical Networking Event.
About Search Engine Operator – SEO.cc

Headquartered in the Las Olas District of Fort Lauderdale, FL SEO.cc is a client-centric South Florida interactive marketing agency. With its roots in search engine marketing and ROI driven results SEO.cc works closely with ‘best in breed’ strategic
partners to provide its clients with fully-encompassed online marketing strategies.

Search Engine Operator’s past SFIMA sponsorships include:
- 2007 SFIMA Nautical Networking Event (NNE) – Marketeritaville
- 2008 SFIMA Charity Casino – A Night In Monte Carlo
- 2008 SFIMA Nautical Networking Event (NNE) – Rock the Boat
- 2008 SFIMA Holiday Event – SFIMA Holiday Wine Party and Guru Bars
- 2009 SFIMA Event - Using Search to Beat the Economic Blues

About the 2009 SFIMA Nautical Networking Event (NNE)

Setting sail aboard the 170 ft. Lady Windridge Yacht from the Tranquility Marina in Fort Lauderdale, FL on October 23, 2009, the SFIMA NNE is themed “Unmasking Your Potential”.

With an expected turn out of over 400 SFIMA members and interactive marketers from around the world the 2009 SFIMA Nautical Networking Event will be the place to meet innovative market leaders in today’s world of interactive marketing and business development. As always the SFIMA NNE will host networking games, music, dancing and entertainment along with hors d’oeuvres, open top-shelf bar and a dinner buffet.
Upon disembarking the Lady Windridge at 10:30 pm SFIMA’s guests will gather again for the SFIMA NNE After Party.

About SFIMA - The South Florida Interactive Marketing Association
Through monthly educational seminars and annual charity networking events SFIMA hosts an open platform for interactive marketers and businesses to connect. After being founded by Sheryl Cattell in 2003 SFIMA has quickly grown to hundreds of members through the hard work and dedication of board members, volunteers and event sponsors.

SFIMA’s strong connections and large following give it the leverage to present industry leaders and game changing case studies to its members in the monthly educational seminars held at local South Florida hotels like the Fort Lauderdale Beach W and the Las Olas Riverside Hotel. SFIMA also coordinates and hosts the Annual SoFIE Awards (South Florida Interactive Excellence Awards) and the Annual iHack Golf Tournament.

SFIMA has a lot planned in 2009 aside from the legendary 2009 NNE and the lineup includes:

Reshaping Marketing with Video & Social Media: Keynote speaker Jessica Kizorek will present to SFIMA attendees the latest trends in online video, branding and social media marketing.

Wine Social and Guru Bar: Hosted at the Seventh Street Wine Company the SFIMA Wine Social and Guru Bar is often referred to as the SFIMA Holiday Party. In this annual gathering SFIMA members and guest socialize while experiencing a variety of fine wines from around the world.

Those interested in tapping into the education and opportunity present by SFIMA can attend an event as a onetime attendee, enroll into SFIMA as an Annual Individual SFIMA Member, participate as a company with a SFIMA Annual Corporate Membership (3 or 5 seats) and contribute via sponsorships like the 2009 SFIMA Nautical Networking Event (NNE).

Monday, August 17, 2009

Landing Page Marketing

We have found landing page marketing to be an effective tool to complement marketing a complete website. Through the use of Search Engine Marketing – Pay-Per-Click campaigns, a landing page allows us to drive visitors toward a specific service or item our client is looking to market.

What is a landing page?

A landing page is a one page website with specific content used to focus visitors on only the information you would like them to see at the point of time during the visit.

What are the advantages and disadvantages to landing page marketing?

We have found landing page marketing to have the following advantages:

Creation of opt-in forms that allow users to quickly submit their preferences and qualifying lead information the marketer desires.

Visitors are drawn into a targeted marketing pitch based on the advertisement that drew the search visitor into your landing page.

Landing pages allows visitors to see the message an advertiser intended for them to see and not to get lost in the content and layout of a website looking for the information they originally requested.

Strong opportunity for marketing a particular service as an interested user has landed on a particular landing page.

Teaser essence of content allows marketers to pique landing page visitor interest and follow-up once the advertiser’s requested information is submitted.

Attention is quickly retained and focused on the message the marketer would like the website visitor to see and understand about the company services – and respond to a call to action.

Website content is limited in content to one page and a thank you page to allow for limited user navigation and focused interest.

We have found landing page marketing to have the following disadvantages:

Information seekers or researchers on a website may not find what they are looking for based on the limited content of a landing page.

Users of a website are limited to the exposure of information about a particular brand or item.

Landing page marketing is very effective for lead generation which becomes a core variable of new business generation. A landing page should be combined with efforts of Sponsored Search Marketing (Pay-per-click, PPC, or Cost-per-click, CPC) campaigns or controlled forms of search marketing which are most often paid for on a click basis.

We suggest creating landing page strategies around particular services or messages you would like to get out to web visitors.

Sunday, July 26, 2009

For Mozilla, Google, group hugs get tricky

Below is a New York Times article that covers Firefox and it's presence in the marketplace. Enjoy - some quick facts from the article:

Current browser market share:
Chrome has just under 2% of the browser market
Firefox’s share has kept growing, to 22.5% from 19.5%.
Microsoft’s has continued to decline, to 66% from 72% - though it argues that most of that loss has been on computers that don’t readily support Internet Explorer, such as those from Apple.
Source:Net Applications

Google Search Deal Revenue numbers for Mozilla and Status:
Google-Mozilla search deal revenue accounted for 88% of Mozilla’s $75 million (Rs363 crore) in revenue in 2007, according to its most recent tax filings, and it was recently renewed through 2011.


Article in Full - below:

For Mozilla, Google, group hugs get tricky
The rise of Firefox, Mozilla’s browser, has unleashed a wave of innovation, competition among browser makers
Miguel Helft / NYT
Mountain View, California: Boxes lined the cubicles and hallways in the offices of Mozilla on a recent afternoon, and its chief executive, John Lilly, seemed a bit disoriented as he looked for a place to sit. Mozilla, which makes the Firefox Web browser, had just moved from one end of this city to the other, mainly to gain more space for its growing work force.
Yet it was hard not to read symbolism into the move. Mozilla’s old offices were next door to Google’s sprawling headquarters. For several years, Google has been Mozilla’s biggest ally and patron. But in September, it also became Mozilla’s competitor when it unveiled its own Web browser, Chrome.
Success story: Software engineers at Mozilla’s headquarters in Mountain View, California. Firefox has captured nearly a quarter of the browser market by focusing on speed, security and innovation and its ascent is one of Silicon Valley’s unusual success stories. Noah Berger / NYT
Success story: Software engineers at Mozilla’s headquarters in Mountain View, California. Firefox has captured nearly a quarter of the browser market by focusing on speed, security and innovation and its ascent is one of Silicon Valley’s unusual success stories. Noah Berger / NYT
So it seemed only natural for Mozilla to move out from under Google’s shadow.
“We’ve learnt how to compete with Microsoft and Apple,” says Lilly, a soft-spoken, earnest 38-year-old. “Google is a giant, of course, and competing with them means we are competing with another giant, which is a little tiring.”
Those big companies weren’t giving much thought to browsers when Firefox was released in 2004, and neither were most ordinary Web users. A browser was just a window onto the Web, and people often used whatever was already installed on a computer. Usually that meant Microsoft’s Internet Explorer.
Since then, Firefox has captured nearly a quarter of the browser market by focusing on speed, security and innovation. Its success is all the more remarkable because it was built and marketed by a far-flung community of programmers, testers and fans—mostly volunteers—coordinated by a non-profit foundation. It is a shining example of the potential of open source software, which anyone can modify and improve, and its ascent is one of Silicon Valley’s most unusual success stories.
In short, Mozilla showed the world that browsers matter. Now the challenge is to keep proving that Mozilla matters.
The rise of Firefox unleashed a new wave of innovation and competition among browser makers. Microsoft, which makes Internet Explorer, and Apple, which makes the Safari browser, have narrowed the gap with recent upgrades. That makes it less likely that people will take the trouble to seek out and install Firefox.
At the same time, the Web has been expanding accessibility from personal computers (PCs) to powerful mobile phones such as the iPhone. Firefox won’t have a mobile version ready until later this year.
And then there is Google. After introducing Chrome, a lightning-fast browser designed to run increasingly complex Web applications, Google upped the ante. This month it said it would put Chrome at the centre of a new operating system—the software that handles the most basic functions of a PC.
“Google, Apple and Microsoft can all throw a lot of resources toward improving their browsers. Mozilla, not so much,” says Rob Enderle, principal analyst at the Enderle Group. “When it was them against Microsoft, it wasn’t such a big problem. Now that there are other alternatives, it becomes harder for them to retain relevance.”
Despite Mozilla’s mighty and increasingly competitive rivals, the spread of Firefox has continued. Nearly 300 million people around the world use it, making Firefox not only the most successful open source consumer product, but also one of the most successful software programmes ever.
To a large extent, that success sprang from a disparate community that coalesced around Firefox and was harnessed by Mitchell Baker, Lilly’s predecessor. Baker, whom Lilly calls the “conscience” of Mozilla, remains its chairwoman and is actively involved in managing it.
Baker, 52, seems to embody Mozilla’s anti-corporate ethos. Unlike the clean-cut Lilly, Baker has a decidedly counterculture look. Her hair, dyed a reddish colour, is closely cropped on one side and shoulder-length on the other, and she is prone to wearing sandals with hiking socks.
She organized a recent meeting of non-profit groups at Mozilla that ended with what she called a “psychic group hug”—not a literal embrace, but a chance for everyone there to describe in one word how they were feeling.
For Mozilla and its millions of fans, Firefox is not just cool software but also a cause: to ensure that no company, whether Microsoft, Google or anyone else, can tilt the Web to its advantage by tweaking its browser to favour its products or applications. Microsoft appeared ready to use that tactic after its browser vanquished Netscape’s.
Baker envisioned Firefox as a counterweight to that possibility, and a way to make browsing safer. In the years after Netscape’s demise, Microsoft essentially stopped improving Internet Explorer, and the browser quickly became vulnerable to security threats, an explosion of pop-up ads and other annoyances.
Firefox was faster, safer and blocked pop-ups. It also offered some compelling innovations, such as tabs, which allowed users to have multiple pages open inside a single browser window. Word of its virtues spread quickly, first in the technology world, then through a rapidly expanding fan base.
Today the model remains the same. Only a small fraction of the people involved in building Firefox are paid employees at Mozilla, which has about 250 workers. An additional 1,000 or so programmers contributed code for the most recent Firefox release. There are also tens of thousands of other volunteers who help test and promote Firefox, write add-ons and help translate it into more than 70 languages.
“We succeeded because more people got engaged, helped us build a better product and helped us get the product into the hands of people,” Baker says. “We succeeded because of the mission.”
That community’s fervour was heard in a recent weekly conference call for engineers who build Firefox. The call, moderated but open to anyone, had 30 participants, some in Mozilla offices and others scattered worldwide.
The conversation bounced from one technical topic to another: user interfaces, bug tracking, security. Then someone interrupted to announce that in just a few hours, one million people had downloaded the new Firefox 3.5. The group erupted in cheers. (By the next afternoon, the number had topped six million.)
“Mozilla is about a community coming together and saying it can compete with the largest software company in the world,” says Sandeep Krishnamurthy, director of the business administration programme at the University of Washington at Bothell, who recently wrote a paper on Firefox’s success. “There really is nothing like it.”
Across the globe, Vineel Reddy, 21, an engineering student in Hyderabad, India, basks in the satisfaction of having contributed to that success. Drawn to the Firefox mission, but not particularly good at programming, he decided to work on promoting Firefox. He rallied some friends who were skilled at video editing, rented a camera and produced a flashy clip that compares Firefox to a slick sports car.
The video has been seen more than 33,000 times, and Reddy says he gets daily email messages thanking him. “This is the best experience I have had,” he says.
Lilly says it was that kind of dedication from volunteers that enticed him to move from a career in venture capital and to join Mozilla in 2005.
“As Americans we’ve lost the sort of civic engagement, the participation in making the world what we want and what we think it should be,” says Lilly, who became chief executive last year. “That, as a mission and as a product ethos, resonated with me.”
Lilly readily acknowledges that Google’s entrance into the browser market rocked the Mozilla boat. “Life was simpler before they did this,” he says.
That said, Chrome’s release does not signal a return to the browser wars of the 1990s, when Microsoft poured resources into crushing the upstart Netscape.
For starters, Mozilla and Google have long had an agreement that makes Google the standard home page when people start Firefox, and sends them to Google when they type something into the search box at the top of the browser.
The deal accounted for 88% of Mozilla’s $75 million (Rs363 crore) in revenue in 2007, according to its most recent tax filings, and it was recently renewed through 2011. (The gusher of income from Google prompted the non-profit Mozilla Foundation to set up a taxpaying subsidiary, the Mozilla Corp., in 2005.)
The deal has helped Google gain market share in search. But Google has also been among the biggest beneficiaries of Firefox’s success in other ways.
Google’s fortunes are tied to the advancement of the Web. As browsers become faster, more standardized, more secure and more capable of running complex Web applications, Google’s services, such as search, Gmail, maps and office software, become easier to use and more popular, and Google earns more money. Firefox’s innovations have helped with this.
“Mozilla has done an amazing job,” says Sundar Pichai, a vice-president of engineering at Google who heads the development of Chrome.
Pichai says that because of Mozilla’s vital role, the company thought long and hard about the impact Chrome would have on Firefox. Google eventually came to believe that it could help spur even more innovation in browsers by building its own, he says. And it made Chrome open source, so any advances it makes could be adopted by others, including Mozilla.
“We were all very clear that if the outcome was that somehow Mozilla lost share to Google, and everything else remained the same, internally, we would have been seen as having failed,” Pichai says.
So far, Chrome doesn’t appear to have hurt Firefox. Chrome has grabbed just under 2% of the browser market, according to Net Applications, a company that tracks browser use. During the same period, Firefox’s share has kept growing, to 22.5% from 19.5%. Microsoft’s has continued to decline, to 66% from 72%, though it argues that most of that loss has been on computers that don’t readily support Internet Explorer, such as those from Apple.
In many ways, Google and Mozilla are fighting the same battle, albeit not with the same objectives. They both contend that the Web should be open and based on common standards—Mozilla because it is its mission, Google because it is good for its business.
“Most days we are aligned with them,” Lilly says. “Their focus on the open Web is pretty amazing.”
But he says financial pressures may someday push Google to start using Chrome to favour its own services. That danger, he says, “clarifies for me how important it is for independent organizations like Mozilla to exist”.
©2009/THE NEW YORK TIMES

Monday, June 29, 2009

Corporations Lag On Adopting Social Media

Below find an article about the early adoption of Social Media for consumer/personal purposes, and information about how corporations should look to adopt the medium and where it is going.

Corporations Lag On Adopting Social Media

By Mike Sachoff - Mon, 06/29/2009 - 06:45

Just starting to understand potential

Social networking has increasingly become more visible in the workplace, and its functionality is being leveraged by companies globally, according to a new survey from Frost & Sullivan.

A majority (80%) of respondents said they personally use Web 2.0 technologies to connect and share with friends and family while at work. More than half (54%) said they use social media for professional purposes such as connecting with colleagues, generating leads, and working on projects.
Vanessa Alvarez
Vanessa Alvarez

"However, despite the current hype of social sites such as Facebook and Twitter, social networking platforms are still perceived as being used only for social purposes," said Vanessa Alvarez, Industry Analyst with Frost & Sullivan's Unified Communications practice.

"Enterprises, both big and small, are still just beginning to understand the potential of Web 2.0 tools and public and private social networking platforms. The next level of productivity will occur when enterprises can use these tools to go beyond the social aspect, and harness the unlimited potential of these tools to more effectively manage workflows and drive business."

Social networking sites are the most used Web 2.0 tool. Nearly three-fourths of respondents report using social networking sites for personal use within an organization. Besides social networking sites, other tools used include, blogs, wikis, and teamspaces.

The majority of respondents indicated that their organizations have written policies concerning the use and access of social networking sites. Among those individuals working at companies without a written policy, 80 percent work in organizations that allow access to such sites, despite no formal policies.

The survey also found client relations, advertising, marketing, and other business communications are not part of most organizations' use of social media. The majority of respondents said their organizations use social media primarily for internal use, staff relations and training.

"Social networking and other Web 2.0 technologies are literally changing the way people think about collaboration, and how willing they are to share information," says Melanie Turek, Industry Principal with Frost & Sullivan's Unified Communications practice.

"Organizations have always looked for ways to make their employees more collaborative; today, they need to look for ways to make their collaborative employees more effective."

Thursday, June 04, 2009

Comparing Google to Bing? New Cool Tool!

Check out this cool new tool created to see Google results next to the new MSN Search Bing results - google vs bing compare for your self!

Zach Hoffman
www.SEO.cc - CEO
866-999-4SEO

Saturday, May 30, 2009

Bing - The New Search Engine Being Released by Microsoft

Preview for the new search engine developed by Microsoft called Bing - check it out:

http://www.decisionengine.com/Default.html

Friday, May 22, 2009