MySpace – To Believe or Not to Believe
Hope this answers your questions about the MySpace marketing environment…
Who are the demographics of MySpace?
Demographics of MySpace
More than half of the visitors are over the age of 35 years old. If you add visitors 25 or older the site is comprised of 68.3% of this audience (Source: TechWeb).
The demographics are working adults with disposable income. The property was bought by Fox in July of 2005. As a result the unique visitor traffic has increased by 156% year-over-year, this increase has equated to over 55.8 million visitors in August 2006, from 21.8 million last year. These numbers have placed MySpace in the top 3 websites in the US as of last month.
Top 10 Sites in the US 10-30-06
According to Alexa.com
1
Yahoo
2
Google
3
MySpace
4
MSN
5
Ebay
6
Amazon.com
7
YouTube.com
8
Craigslist.org
9
Wikipedia.com
10
go.com
In-Direct Media Dollars Going Toward MySpace
The next movie and television show ads you see, look how many plug their MySpace presence. Being on MySpace today is the equivalent of having your own channel on a network.
Numerous radio station jockeys are plugging MySpace profiles giving added legitimacy to the media.
Search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings.
Your Friend Network – Do I want to identify with these people?
Thanks for the feedback shortly you will not be able to see our clients friend networks. The friend network pictures just go to show you how comfortable people are in their MySpace environments. They are on there for fun, networking, and browsing which is similar to a trip to the local mall.
MySpace Management Time Consumption
Yes, getting views on MySpace takes time, and therefore cost money. Would Jon Hackbarth be getting his two patients a month if his in-house team didn’t use their time to promote his MySpace? Probably not, is he in the ideal market for MySpace I don’t know. Do major metropolitan areas have huge MySpace hubs? Yes, for example Atlanta is by far one of the higher costs per click markets in the country. Now I could spend $6-$7 per a click every day, every month or build a community network on MySpace to compliment my pay-per-click campaign and my web presence.
Now if I draw my existing patients from my website to my MySpace extension just think how much easier you made it for their friends to find you (their potential new dentist) and for people to refer to you. Just another step toward simplicity in a complex environment.
MySpace Functionality
MySpace functionality includes but is not limited to:
Easy blog posting,
Picture portfolio,
Friend network,
Message boards,
Easy video uploading,
Audio uploading (radio ads),
Schedules for events,
And much more.
Search Engine Appeal
Google has a $900 million advertising commitment to market on MySpace for 3 years. Google knows where the eyes are going on the Internet and which surfaces are sticky. MySpace is a very sticky network and if you have a presence on their people are likely to click around and even end up at your website if your MySpace is setup correctly.
The search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings. MySpace is known to be a dynamic environment for web content.
MySpace Marketing
MySpace marketing is not for everyone nor or most forms of marketing. Most market players do not even have the media assets to feed a fire like MySpace or YouTube properly, but if you do what are you waiting for? Your competition?
Feel free to reply with questions and comments.
Thanks,Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
Acesthetics Marketing Seminar Speaker – Austin, TX – March 22-24, 2007 – Topic Below
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Friday, November 17, 2006
Monday, November 13, 2006
Why is your website on a dead-end road?
Why is your website on a dead-end road?
By Zach Hoffman
Would you buy commercial real-estate preferably on an intersection or a dead-end road? For most this is not a question and they would prefer the intersection.
This brings me to the topic of the day:
Macro-Development on the Web vs. Micro-Development on the Web
Macro-development refers to the aspect of creating your own website, the parent site that hosts your information.
Vs.
Micro-development refers to using sites like Google, Yahoo, MSN, MySpace, Craigslist, YouTube, and many more to feed your site traffic. It means having a micro-presence on these larger macro-sites.
Macro-Development
Well back in 1999 when I first started buying domain names I focused on monopolizing an industry I could network with relevant content. At this time I was hot into the stock market and bought a majority of my properties going into the finance industry, an example of the name set bought included, but are not limited to:
StockFN.com
BondFN.com
CreditFN.com
EquityFN.com
AnnuityFN.com
CommodityFN.com
InsuranceFN.com
And the plan is to eventually marry them under the name ParthenonFinancialGroup.com well if you check most of these sites they are not currently developed, but the point is the infrastructure is laid out for a thriving macro web presence. The overall picture is setup and waiting for content. As soon as content is placed on this infrastructure, a web will be created over night that brings these units all under one roof and leads to exponential traffic growth.
Micro-Development
Have you been to an individual’s MySpace account? Or, a website that says “Designed and Maintained By”? Well in both cases you fall within someone’s web, you are now a microcosm of a larger picture. You are an individual under the parent, and the hope of the parent is that you bounce back into their web of content. One benefit to this is it helps your site build search engine rankings as an individual because it classifies your site into a directory unit under a parent site, and the down side is it becomes a traffic leak.
So which presence holds more value?
The parent of the macro-developed network contains the most value. They are the unit similar to Rome, the city all roads lead to and through. The financial commitment to build a macro web presence is more significant than that of a micro web presence, but the benefits are also greater to the macro presence. An ideal situation will play out where you have both, a macro presence fed by a micro presence on larger sites. Beneficial micro presences will include relevant industry directories, search engines, community networking web presence, and many more.
So how does this relate to local businesses?
The web is still young and the in-roads too many sites still lay under-developed. Your goal should be to develop the in-roads to your site, stop thinking of it as Search Engine Optimization. Start doing what is right and relevant, and you will be justly rewarded with results.
Thanks for Reading,
Zach Hoffman – Optimizing One Industry at a Time…
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
By Zach Hoffman
Would you buy commercial real-estate preferably on an intersection or a dead-end road? For most this is not a question and they would prefer the intersection.
This brings me to the topic of the day:
Macro-Development on the Web vs. Micro-Development on the Web
Macro-development refers to the aspect of creating your own website, the parent site that hosts your information.
Vs.
Micro-development refers to using sites like Google, Yahoo, MSN, MySpace, Craigslist, YouTube, and many more to feed your site traffic. It means having a micro-presence on these larger macro-sites.
Macro-Development
Well back in 1999 when I first started buying domain names I focused on monopolizing an industry I could network with relevant content. At this time I was hot into the stock market and bought a majority of my properties going into the finance industry, an example of the name set bought included, but are not limited to:
StockFN.com
BondFN.com
CreditFN.com
EquityFN.com
AnnuityFN.com
CommodityFN.com
InsuranceFN.com
And the plan is to eventually marry them under the name ParthenonFinancialGroup.com well if you check most of these sites they are not currently developed, but the point is the infrastructure is laid out for a thriving macro web presence. The overall picture is setup and waiting for content. As soon as content is placed on this infrastructure, a web will be created over night that brings these units all under one roof and leads to exponential traffic growth.
Micro-Development
Have you been to an individual’s MySpace account? Or, a website that says “Designed and Maintained By”? Well in both cases you fall within someone’s web, you are now a microcosm of a larger picture. You are an individual under the parent, and the hope of the parent is that you bounce back into their web of content. One benefit to this is it helps your site build search engine rankings as an individual because it classifies your site into a directory unit under a parent site, and the down side is it becomes a traffic leak.
So which presence holds more value?
The parent of the macro-developed network contains the most value. They are the unit similar to Rome, the city all roads lead to and through. The financial commitment to build a macro web presence is more significant than that of a micro web presence, but the benefits are also greater to the macro presence. An ideal situation will play out where you have both, a macro presence fed by a micro presence on larger sites. Beneficial micro presences will include relevant industry directories, search engines, community networking web presence, and many more.
So how does this relate to local businesses?
The web is still young and the in-roads too many sites still lay under-developed. Your goal should be to develop the in-roads to your site, stop thinking of it as Search Engine Optimization. Start doing what is right and relevant, and you will be justly rewarded with results.
Thanks for Reading,
Zach Hoffman – Optimizing One Industry at a Time…
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Tuesday, November 07, 2006
Booth Space Can Help ANY Business…(Reflections from my experience in Vegas)
This past week in Las Vegas, at the Hyatt Lake Las Vegas, our company SEO.cc had our first official booth space at the Acesthetics group conference. The experience was awesome and we learned a lot. It was amazing to realize being at the event that it had very little to do with actual sales, but a ton to do with learning about our potential clients and industry networking. This is when I realized it is a whole new level of marketing for any type of business out there, from the local business to the large national corporation.
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor’s image and how they communicate with their clients,
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our Online industry. We were able to understand from our potential client’s eyes how they see our industry, and the potential upside value they see in our services, and where they are currently being short served.
They also expressed growing concerns of the dynamics of our Industry and how they do not understand all cost’s to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package them to give our clients this wanted value.
Our competitor’s image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor’s and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday’s leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients’ concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn’t there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor’s who told me “It’s not being at the show that gets your client’s attention, but your lack of presence there.” Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer’s do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war, it’s as if we can really see how an early troop pull-out may affect an extended war effort. The reaction to a lack of presence will almost have twice the back-lash of not being there at all.
Our place in the industry:
Well at this event there were at least four companies that offered similar services/products as us. Well considering we knew at least one of them would be there we spent a good amount of money and time focused on educating the marketplace as to what services we had to offer. At the end of the day in our commoditized economic environment we face two types of shoppers those concerned with price and those concerned with value (service). We are more oriented on the value (service) portion of the environment because we understand our potential clients are not necessarily operating a price oriented business. Their clients expect value (service) which is what they sell, and our clients expect value (service) from those they do business with.
Our position in the industry is very niche oriented and focused at helping our client’s increase conversion rates and exposure. We realized at the meeting there is a solid fit for us within the cosmetic dental industry in helping higher end practices market their value to clients through the power of the Internet as the Yellow Pages becomes increasingly obsolete.
Potential lucrative alliances with other industry players:
We found that many other companies in the industry could increase their sales if we helped their end users increase sales. This is where synergies/alliances kick-in and companies stand to gain value from working with one another. In all types of business there is always an opportunity for a beneficial partnership, examples: a cosmetic dentist referring to a cosmetic surgeon, McDonalds sending their customers to Blockbuster for a rental special, to a corporate attorney referring out to an intellectual property attorney. Wow talk about varying business goals, huh? But at the end of the day they all want to be the provider providing the solution someone wanted. This creates a happy person and the likelihood they will return to you when they need the service you provide.
So now you’re wondering…What does all this mean to my business?
The information provided can fit into any field of work and the importance to understanding your clients and their needs. Stop asking yourself what people want and get out there and find out. Whether it means taking a booth at a local mall expo, or a convention aimed at your particular business field. Yes, the quality of traffic will differ depending on the event you choose but you will have the chance at traffic. Survey these people and find out what they want and not what you want to sell them. It will help you make an increasingly compelling pitch and at the end of the day help your close.
Best of luck in your future business endeavors. And, Carpe Diem.
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor’s image and how they communicate with their clients,
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our Online industry. We were able to understand from our potential client’s eyes how they see our industry, and the potential upside value they see in our services, and where they are currently being short served.
They also expressed growing concerns of the dynamics of our Industry and how they do not understand all cost’s to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package them to give our clients this wanted value.
Our competitor’s image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor’s and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday’s leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients’ concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn’t there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor’s who told me “It’s not being at the show that gets your client’s attention, but your lack of presence there.” Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer’s do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war, it’s as if we can really see how an early troop pull-out may affect an extended war effort. The reaction to a lack of presence will almost have twice the back-lash of not being there at all.
Our place in the industry:
Well at this event there were at least four companies that offered similar services/products as us. Well considering we knew at least one of them would be there we spent a good amount of money and time focused on educating the marketplace as to what services we had to offer. At the end of the day in our commoditized economic environment we face two types of shoppers those concerned with price and those concerned with value (service). We are more oriented on the value (service) portion of the environment because we understand our potential clients are not necessarily operating a price oriented business. Their clients expect value (service) which is what they sell, and our clients expect value (service) from those they do business with.
Our position in the industry is very niche oriented and focused at helping our client’s increase conversion rates and exposure. We realized at the meeting there is a solid fit for us within the cosmetic dental industry in helping higher end practices market their value to clients through the power of the Internet as the Yellow Pages becomes increasingly obsolete.
Potential lucrative alliances with other industry players:
We found that many other companies in the industry could increase their sales if we helped their end users increase sales. This is where synergies/alliances kick-in and companies stand to gain value from working with one another. In all types of business there is always an opportunity for a beneficial partnership, examples: a cosmetic dentist referring to a cosmetic surgeon, McDonalds sending their customers to Blockbuster for a rental special, to a corporate attorney referring out to an intellectual property attorney. Wow talk about varying business goals, huh? But at the end of the day they all want to be the provider providing the solution someone wanted. This creates a happy person and the likelihood they will return to you when they need the service you provide.
So now you’re wondering…What does all this mean to my business?
The information provided can fit into any field of work and the importance to understanding your clients and their needs. Stop asking yourself what people want and get out there and find out. Whether it means taking a booth at a local mall expo, or a convention aimed at your particular business field. Yes, the quality of traffic will differ depending on the event you choose but you will have the chance at traffic. Survey these people and find out what they want and not what you want to sell them. It will help you make an increasingly compelling pitch and at the end of the day help your close.
Best of luck in your future business endeavors. And, Carpe Diem.
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
Monday, October 30, 2006
Marketing Online – Changes Day by Day – A Dynamic Industry
Marketing Online – Changes Day by Day – A Dynamic Industry
Marketing online is becoming or already is the most dynamic marketing industry in existence. For example, how often is a new ABC, CBS, NBC, or FOX going to come along on television? Rarely, but in the online world we have seen king of the throne change quite a few times. It is a never ending game of musical chairs. To see an example of how quick top 100 rankings change on the Internet check www.Alexa.com to see how traffic trends continuously change.
Top 10 Sites in the US 10-30-06
According to Alexa.com
1 Yahoo
2 Google
3 MySpace
4 MSN
5 Ebay
6 Amazon.com
7 YouTube.com
8 Craigslist.org
9 Wikipedia.com
10 go.com
Keeping our clients listed in at least 30% of the top websites in the United States is a priority for us. Currently we keep our main clients ranked in 50% of the top 10 websites in the country. Is this priceless? Does your website sell? If it does we can get you all the right traffic. We are even working to help our clients increase their conversions and sales using a great new tool called Google Analytics. We are mastering the features of the program to apply are findings to our clients sites to deliver maximum results.
We are doing well marketing our clients, but getting better every month. As a result we decided to cap the number of clients we are taking per a marketplace. Two lucky people per a marketplace. Because after all there are only 10-20 results people look at on the major sites and search engines. We are also helping our clients become the most informative people in their industry hosting and maintaining their blogs. This is important because people tend to feel more comfortable purchasing from the people that inform them the most about their services.
Online Marketing will never stop evolving and for all we know and neither will we, search engines may not exist in five years. That is why it is critical to choose an Online Marketing Agency dedicated to creating you an Online Presence beyond the search engines. Today’s market is still driven by Word-of-Mouth along with other forms of marketing. This means that Joe’s brother may tell him about what he found on the Internet. Or Jane may tell Susie about a great blog she read on rejuvenating her smile with porcelain veneers on her dentist’s blog.
Our client’s still see results surfacing from marketing they were doing 1 month ago. How is this so? Well how many domain names do you have written on a piece of paper on your desk? How many sites have you added to your favorites (bookmarks) intending to do business with them one day? Traditional SEO is over, yes I said it done/dead, and depending on strictly SEO is a facade. Online Marketing is the key and SEO is just one of the pieces of this puzzle.
We practice what we preach, are business has rapidly evolved over the past 9 months to deliver the results our clients should expect. This is a multi prong approach and not suitable for every client.
How many successful marketing campaigns depend on one medium of marketing? Very few, it takes multiple angles to communicate a message in today’s complex and dynamic world.
Here is just a sample of a couple of our dental clients’ results, in the top 10-20 on all three major search engines for their local market. Does it get better than this? And how many clients can we supply these SEO numbers for? Very few, and that’s once again why we are capping the number of client’s we are taking on per a locale and industry.
10/3/2006
Keyword Positioning Results on: Positioning Results on:
Targets Google Yahoo MSN Google Yahoo MSN
city + cosmetic dentist 1, 16, 18 3, 10, L 15 3, L1 3, 4 4, 7, 11, 14, 20 5, 6
city + sedation dentist 1, 10, 11 1, 3, 9, 10 3 3, 4 3, 5, 8, 12…16 5
city + cosmetic dentistry 1, 9, 16, 18 8, 19, L1 5, L1 3, 4 3, 6, 13, 15…20 7, 8
city + sedation dentistry 1, 3, 6, 7, 9 1, 3, 5…7, 9, L1 3 3, 4 1, 14 3, 4
city + dentist 1, 17, 19 11 10, 11 8 8, 9, 15 3, 4
dentist + city 1 6 7 11, 12 5, 12, 17 5, 6
city + dentistry 1, 19, 20 4, L2 6 9 10, 20 7, 8
city + dental NA 17 19 12, 13 10 13, 14
Best of luck with your Online Marketing and I hope we can service your needs.
Thank You,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
www.DentistSeminars.com – Dental Online Marketing Seminars
Marketing online is becoming or already is the most dynamic marketing industry in existence. For example, how often is a new ABC, CBS, NBC, or FOX going to come along on television? Rarely, but in the online world we have seen king of the throne change quite a few times. It is a never ending game of musical chairs. To see an example of how quick top 100 rankings change on the Internet check www.Alexa.com to see how traffic trends continuously change.
Top 10 Sites in the US 10-30-06
According to Alexa.com
1 Yahoo
2 Google
3 MySpace
4 MSN
5 Ebay
6 Amazon.com
7 YouTube.com
8 Craigslist.org
9 Wikipedia.com
10 go.com
Keeping our clients listed in at least 30% of the top websites in the United States is a priority for us. Currently we keep our main clients ranked in 50% of the top 10 websites in the country. Is this priceless? Does your website sell? If it does we can get you all the right traffic. We are even working to help our clients increase their conversions and sales using a great new tool called Google Analytics. We are mastering the features of the program to apply are findings to our clients sites to deliver maximum results.
We are doing well marketing our clients, but getting better every month. As a result we decided to cap the number of clients we are taking per a marketplace. Two lucky people per a marketplace. Because after all there are only 10-20 results people look at on the major sites and search engines. We are also helping our clients become the most informative people in their industry hosting and maintaining their blogs. This is important because people tend to feel more comfortable purchasing from the people that inform them the most about their services.
Online Marketing will never stop evolving and for all we know and neither will we, search engines may not exist in five years. That is why it is critical to choose an Online Marketing Agency dedicated to creating you an Online Presence beyond the search engines. Today’s market is still driven by Word-of-Mouth along with other forms of marketing. This means that Joe’s brother may tell him about what he found on the Internet. Or Jane may tell Susie about a great blog she read on rejuvenating her smile with porcelain veneers on her dentist’s blog.
Our client’s still see results surfacing from marketing they were doing 1 month ago. How is this so? Well how many domain names do you have written on a piece of paper on your desk? How many sites have you added to your favorites (bookmarks) intending to do business with them one day? Traditional SEO is over, yes I said it done/dead, and depending on strictly SEO is a facade. Online Marketing is the key and SEO is just one of the pieces of this puzzle.
We practice what we preach, are business has rapidly evolved over the past 9 months to deliver the results our clients should expect. This is a multi prong approach and not suitable for every client.
How many successful marketing campaigns depend on one medium of marketing? Very few, it takes multiple angles to communicate a message in today’s complex and dynamic world.
Here is just a sample of a couple of our dental clients’ results, in the top 10-20 on all three major search engines for their local market. Does it get better than this? And how many clients can we supply these SEO numbers for? Very few, and that’s once again why we are capping the number of client’s we are taking on per a locale and industry.
10/3/2006
Keyword Positioning Results on: Positioning Results on:
Targets Google Yahoo MSN Google Yahoo MSN
city + cosmetic dentist 1, 16, 18 3, 10, L 15 3, L1 3, 4 4, 7, 11, 14, 20 5, 6
city + sedation dentist 1, 10, 11 1, 3, 9, 10 3 3, 4 3, 5, 8, 12…16 5
city + cosmetic dentistry 1, 9, 16, 18 8, 19, L1 5, L1 3, 4 3, 6, 13, 15…20 7, 8
city + sedation dentistry 1, 3, 6, 7, 9 1, 3, 5…7, 9, L1 3 3, 4 1, 14 3, 4
city + dentist 1, 17, 19 11 10, 11 8 8, 9, 15 3, 4
dentist + city 1 6 7 11, 12 5, 12, 17 5, 6
city + dentistry 1, 19, 20 4, L2 6 9 10, 20 7, 8
city + dental NA 17 19 12, 13 10 13, 14
Best of luck with your Online Marketing and I hope we can service your needs.
Thank You,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
www.DentistSeminars.com – Dental Online Marketing Seminars
Monday, October 23, 2006
Web 2.0...Sounds Advance, Huh? Don't Let It Scare You...Read On
Web 2.0…Sounds Advanced, Huh? Don’t Let It Scare You…Read On
Web 2.0 is already here / coming…not fully implemented but where getting warmer. As a flexible SEO professional it is becoming more apparent that old SEO methods…are that…OLD. We are coming into a new era where traditional media and their ability to push content volume will make them into a way more affective force to garnering the eyes of web audiences and capturing web search results.
How is this so?
Well if you do some of your normal searches on Google and other search engines you may start to notice results coming up that come from directory sites, MySpace.com, YouTube.com, local newspaper classifieds, Craigslist.org listings, and many more user organized and published data sites. Also, blog writings are commonly being found in search results and used as references to build relevant information to a topic.
Onsite Optimization…Where is it today?
Onsite optimization is still critical to getting your site listed on the major search engines, but is more often becoming only the cornerstone to the project of SEO. Having onsite optimization alone will not get you listed as frequently and efficiently as using an all encompassing optimization method. Onsite optimization includes meta-tags, site maps, well organized information, linking paths on website similar to site map, and great funnels that bring your end-user to the conversion point of your site.
Other factors that will help critically in your site optimization process beyond current onsite techniques include listing on various human organized directories, having information that proves your active in the local market, pushing media volume that points back to your homepage, sponsored search advertising campaigns, social networking sites, and many other elements. The complexity to getting noticed on the web is starting to reach a definitive curve where those sites that are taking it to the next level can establish rankings that will remain solid over time. Others that are depending on onsite techniques are setting themselves to be part of the next major search result shake out.
Traditional Media…Their Move to Dominate Modern Media
It took traditional media a little while to delve into modern media because they had attempted to block the future (or buy time) through their traditional means of lobbying efforts and lawsuits against companies picking information off of their sites. When they realized that 90%+ of adults are seeking their information on the search engines they realized it may actually benefit them to be listed there.
So many major media companies have committed over the past few years and into the near future to invest substantially in on-site staffing to implement their online content into modern media. This will allow them to push deeper into the roots of new media as the search engines continue to become increasingly dependant on new and fresh information.
Where Will This Leave Small Business?
Long-tail to the rescue, because of the ever changing world we live in, and over looked areas by big dollars. There will still be room for small local businesses to optimize their sites. It will continue to be an ever-changing battle to combat off the larger players, but to be able to place your information ahead of a directory (where your competitor may also be listed) is priceless. Your ability to draw in a captive audience to your site and your site only will continue to be the holy grail of web traffic. You and You only are given the first chance to close the deal.
The Future for Web 2.0
As the web continues to move beyond simplicity and into the world of complexity it will be interesting to see what new and great tools appear on the web. All the tools will in hope make our world an easier and more productive place to live and work in. There are many surprises that you will be seeing as early as in the next few years, including photograph search technology, real-time syndication of website edits, search engines that begin to understand you from a persona standpoint and much more fascinating innovations.
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEOInc.Webex.com – Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
Web 2.0 is already here / coming…not fully implemented but where getting warmer. As a flexible SEO professional it is becoming more apparent that old SEO methods…are that…OLD. We are coming into a new era where traditional media and their ability to push content volume will make them into a way more affective force to garnering the eyes of web audiences and capturing web search results.
How is this so?
Well if you do some of your normal searches on Google and other search engines you may start to notice results coming up that come from directory sites, MySpace.com, YouTube.com, local newspaper classifieds, Craigslist.org listings, and many more user organized and published data sites. Also, blog writings are commonly being found in search results and used as references to build relevant information to a topic.
Onsite Optimization…Where is it today?
Onsite optimization is still critical to getting your site listed on the major search engines, but is more often becoming only the cornerstone to the project of SEO. Having onsite optimization alone will not get you listed as frequently and efficiently as using an all encompassing optimization method. Onsite optimization includes meta-tags, site maps, well organized information, linking paths on website similar to site map, and great funnels that bring your end-user to the conversion point of your site.
Other factors that will help critically in your site optimization process beyond current onsite techniques include listing on various human organized directories, having information that proves your active in the local market, pushing media volume that points back to your homepage, sponsored search advertising campaigns, social networking sites, and many other elements. The complexity to getting noticed on the web is starting to reach a definitive curve where those sites that are taking it to the next level can establish rankings that will remain solid over time. Others that are depending on onsite techniques are setting themselves to be part of the next major search result shake out.
Traditional Media…Their Move to Dominate Modern Media
It took traditional media a little while to delve into modern media because they had attempted to block the future (or buy time) through their traditional means of lobbying efforts and lawsuits against companies picking information off of their sites. When they realized that 90%+ of adults are seeking their information on the search engines they realized it may actually benefit them to be listed there.
So many major media companies have committed over the past few years and into the near future to invest substantially in on-site staffing to implement their online content into modern media. This will allow them to push deeper into the roots of new media as the search engines continue to become increasingly dependant on new and fresh information.
Where Will This Leave Small Business?
Long-tail to the rescue, because of the ever changing world we live in, and over looked areas by big dollars. There will still be room for small local businesses to optimize their sites. It will continue to be an ever-changing battle to combat off the larger players, but to be able to place your information ahead of a directory (where your competitor may also be listed) is priceless. Your ability to draw in a captive audience to your site and your site only will continue to be the holy grail of web traffic. You and You only are given the first chance to close the deal.
The Future for Web 2.0
As the web continues to move beyond simplicity and into the world of complexity it will be interesting to see what new and great tools appear on the web. All the tools will in hope make our world an easier and more productive place to live and work in. There are many surprises that you will be seeing as early as in the next few years, including photograph search technology, real-time syndication of website edits, search engines that begin to understand you from a persona standpoint and much more fascinating innovations.
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEOInc.Webex.com – Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
Saturday, October 21, 2006
Web 2.0 - Article to be continued
Web 2.0 is already here / coming...not fully implemented but where getting warmer. As a flexible SEO professional it is becoming more apparent that old SEO methods...are that...OLD. Where coming to a new era where traditional media and their ability to push content volume will make them into a way more affective force to garnering the eyes of the web audience...
This article to be continued...enjoy Saturday football and watch for the full artile come Monday in our newsletter. If you are not getting the newsletter sign up at www.SEO.cc , you are missing out on some valuable free information.
Speak to you later,
Zach Hoffman
www.SEO.cc - Online Marketing Agency
Dial Up: 954-763-1130
Zach@SEO.cc
This article to be continued...enjoy Saturday football and watch for the full artile come Monday in our newsletter. If you are not getting the newsletter sign up at www.SEO.cc , you are missing out on some valuable free information.
Speak to you later,
Zach Hoffman
www.SEO.cc - Online Marketing Agency
Dial Up: 954-763-1130
Zach@SEO.cc
Monday, October 16, 2006
Websites That Sell !!! Put the Design Element Behind You for Just One Minute !!!!
Good Monday,
After reading a few e-mails about people adding content to their site to appeal to more people, it brings to mind have they thought to optimize there existing content to target their ideal client? Do they have obvious links that allow people to close the “conversion” on their site?
Adding additional content is rarely the solution to increasing your conversions on the web, just as beautiful design not being a conversion solution to your website. Now you may ask aren’t these the two basic elements to my site? They are main elements to your website but far from your solution to closing deals on the web. 91% of American adults use search engines to find information (Source: PewInternet.org – Dec. 2005), 79 % of American adults surveyed said they use the Internet to look for health/medical information (Source PewInternet.org – Nov. 2004).
Hypothetical Questions: So will additional content serve these people? Is it the right content? Are you standing out from the crowd?
So will additional content serve these people? Additional content can appear in many facets from pictures to text. Considering people are seeking answers to their questions, will just describing your services or what you do -sell them? You are most likely just tipping the iceberg giving this type of broad information. People may look for symptoms and concerns they can relate to, taking the information a step beyond what your competitor is bringing them will help you increase conversions. Remember the solution on the Internet is only one click away, and that could include closing your site if the content is not relevant.
Is it the right content? (Ex: selling a dental porcelain veneer) What am I trying to sell you a porcelain veneer or a solution to your chipped tooth? Yes you are trying to sell that porcelain veneer, but your consumer really just wants a solution to their chipped tooth. This changes the angle at which your sales pitch is now coming. Whereas 98% of your market is trying to sell a porcelain veneer, you are selling - the Golden Egg - a solution to the consumer’s problem – their chipped tooth.
Are you standing out from the crowd? A large majority of client’s wanting a website want it to sell like their competitor’s website or resemble it with various elements. They want the same functions and a few cool new things there competitor may not have on the site. Did you ask yourself if your potential consumer cared? What’s a before and after if it is not speaking to me? Great I know what that person looked like before and I can see their after, but what was their problem? What did they do to solve it? Some potential patient’s may have already heard their “solution” from a friend or family member and are going to your site to re-affirm whether their conclusion was correct. And then, and only then they will be ready to make that call and schedule an appointment.
There are many more elements that fit into increasing conversions on your site, but we are saving these for our consulting client. For a limited time we are taking on 8 additional clients (limited to 10) for consulting services on increasing their Online Presence and Conversion Rates. You must be ready for this service, it is not a solution for everyone but only those looking to increase conversions.
Enjoy, and if you have any questions feel free to contact me.
Thanks,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
http://seoinc.webex.com – Online Marketing Seminars
SEO, Inc., CEO
Dial Up: 954-763-1130
After reading a few e-mails about people adding content to their site to appeal to more people, it brings to mind have they thought to optimize there existing content to target their ideal client? Do they have obvious links that allow people to close the “conversion” on their site?
Adding additional content is rarely the solution to increasing your conversions on the web, just as beautiful design not being a conversion solution to your website. Now you may ask aren’t these the two basic elements to my site? They are main elements to your website but far from your solution to closing deals on the web. 91% of American adults use search engines to find information (Source: PewInternet.org – Dec. 2005), 79 % of American adults surveyed said they use the Internet to look for health/medical information (Source PewInternet.org – Nov. 2004).
Hypothetical Questions: So will additional content serve these people? Is it the right content? Are you standing out from the crowd?
So will additional content serve these people? Additional content can appear in many facets from pictures to text. Considering people are seeking answers to their questions, will just describing your services or what you do -sell them? You are most likely just tipping the iceberg giving this type of broad information. People may look for symptoms and concerns they can relate to, taking the information a step beyond what your competitor is bringing them will help you increase conversions. Remember the solution on the Internet is only one click away, and that could include closing your site if the content is not relevant.
Is it the right content? (Ex: selling a dental porcelain veneer) What am I trying to sell you a porcelain veneer or a solution to your chipped tooth? Yes you are trying to sell that porcelain veneer, but your consumer really just wants a solution to their chipped tooth. This changes the angle at which your sales pitch is now coming. Whereas 98% of your market is trying to sell a porcelain veneer, you are selling - the Golden Egg - a solution to the consumer’s problem – their chipped tooth.
Are you standing out from the crowd? A large majority of client’s wanting a website want it to sell like their competitor’s website or resemble it with various elements. They want the same functions and a few cool new things there competitor may not have on the site. Did you ask yourself if your potential consumer cared? What’s a before and after if it is not speaking to me? Great I know what that person looked like before and I can see their after, but what was their problem? What did they do to solve it? Some potential patient’s may have already heard their “solution” from a friend or family member and are going to your site to re-affirm whether their conclusion was correct. And then, and only then they will be ready to make that call and schedule an appointment.
There are many more elements that fit into increasing conversions on your site, but we are saving these for our consulting client. For a limited time we are taking on 8 additional clients (limited to 10) for consulting services on increasing their Online Presence and Conversion Rates. You must be ready for this service, it is not a solution for everyone but only those looking to increase conversions.
Enjoy, and if you have any questions feel free to contact me.
Thanks,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
http://seoinc.webex.com – Online Marketing Seminars
SEO, Inc., CEO
Dial Up: 954-763-1130
Monday, October 09, 2006
More auto ad dollars heading to Internet
More auto ad dollars heading to Internet
Videos, feedback links help attract potential buyers
BY KORTNEY STRINGER
FREE PRESS BUSINESS WRITER
October 9, 2006
Used to be, automakers would use a 30-second TV ad with a shiny, fully loaded, chick-magnet of an automobile to lure consumers to car lots.
Now, they're often using the Web to seal the deal.
As more people use the Web, automakers -- like most advertisers -- are following them there.
In order to appeal to the next generation of car buyers, automakers such as Ford Motor Co., Toyota Motor Corp., General Motors Corp. and DaimlerChrysler AG's Chrysler Group are spending more ad dollars online for everything from pop-up ads to online videos called webisodes, and less on traditional ads on network television.
According to the Television Bureau of Advertising, companies spent nearly $7.8 billion for online advertising in 2005, compared with $6.9 billion in 2004. At the same time, advertising on network television fell 3.5% to $16.1 billion.
But the auto industry has been even more aggressive about its online advertising efforts, according to Stamford, Conn., advertising research firm PQ Media, which said automakers increased annual online ad spending by 37% to $1.23 billion last year compared with 2004.
Online ad spending is difficult to quantify because of its many facets.
Chrysler's Dodge brand is allocating 20% of its Caliber ad budget to online advertising and gaming. For its Aveo compact, Chevy said it plans to spend 50% of its ad budget for alternative media -- with a significant portion going toward online advertising.
And in the first eight months of this year, Ford said overall online advertising for its brands grew six percentage points to 14%, compared with the year-ago period.
"They're shifting ad dollars to nontraditional media, which includes product placements, video games and online advertising," said Leo Kivijarv, PQ's vice president.
Wide reach
Automakers, in general, see the Web as a way to engage a large number of customers, many of whom have grown bored with and resistant to traditional 30-second TV spots. But companies are throwing the most online advertising heft behind vehicles that are geared toward trendy, young adults.
For instance, when Chrysler's Dodge brand launched the Caliber, which is geared toward 25- to 35-year-olds, it used some nontraditional approaches to advertising in its "Anything But Cute" campaign.
The brand posted Caliber information and online games on Web sites such as the Onion at www.theonion.com, Daily Candy at www.dailycandy.com, www.myspace.com and www.friendster.com.
Additionally, Chrysler said it spent 20% of its advertising budget online when launching the Jeep Compass, which targets the 22- to 30-year-old age group. One of the efforts allows potential consumers to view videos of emerging music artists performing in Compasses across the country.
"If you go back four or five years ago, it was good if you were spending 4% or 5% of your advertising budget online, and a year ago, 10% made a good mix," said Mark Spencer, a Chrysler spokesman. "The offline elements are still important, but the idea is to drive people to our Web site. I think 20% of advertising going toward online advertising will become pretty standard, and it may go up from there."
To be sure, Toyota said online ad spending for its Yaris small car, which targets ages 18 to 34, is 2-1 compared with traditional advertising. Among its online advertising efforts, Toyota had a banner ad that connected to an online game in which consumers could drive a Yaris.
"The main philosophy is not to just be there on the Web waving a banner, but to get users to enjoy it and actually give them information they can use," said Toyota spokeswoman Cindy Knight. "Users spend more time on those types of sites."
Going interactive
For its part, Ford has used some of its online advertising budget to produce movies for the Internet. Lincoln has been running "Lovely by Surprise" episodes for the Zephyr sedan on www.lovelybysurprise.com, and Mercury has "The Neverything" videos about two brothers who live a childlike existence to promote the Milan sedan on www.theneverything.com.
In June, Ford also launched www.fordboldmoves.com, a Web site where people can see "Bold Moves: The Future of Ford" online videos that chronicle various aspects of Ford's North American business, from assembly-line workers to executives talking about where Ford went wrong. On the site, customers can comment on the video and read opposing viewpoints about various topics, including "Crossing Over: Is There Life after SUVs?" and "Fusion vs. Camry?"
"Clearly, online advertising as a portion of our mix is increasing and it's important to us," said Whitney Drake, a Ford spokeswoman.
Multimedia approach
While online advertising is increasingly important to automakers, it's often connected to other advertising on television and in print.
Earlier this year, GM's Chevrolet brand did some cross-marketing when it launched a contest offering viewers of NBC's "The Apprentice" a chance to win trips and cash for going online to create the best 30-second online ad for its 2007 Tahoe SUV.
And this month, GM's Saturn brand partnered with Google Inc. to launch a Web-based advertising campaign that offers clickable video clips, Google Earth satellite mapping and the ability to find the geographic locations of people who are using the computer in six cities across the country with Saturn dealerships.
"There's so much more we can do to be better marketers and give customers a better experience with the Internet and Web," said Linda Pesonen, marketing director for customer relationship management.
Contact KORTNEY STRINGER at 313-223-4479 or stringer@freepress.com.
Copyright © 2006 Detroit Free Press Inc.
Reposted by Zach Hoffman
www.SEO.cc - Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
MySpace attracting an older Internet crowd
MySpace attracting an older Internet crowd
MySpace attracting an older Internet crowdBy Antone Gonsalves, TechWeb
9 October 2006 09:42 AEST
More than half of the visitors to MySpace are reportedly 35 years old or older, a surprising statistic given the media attention the site has received as an Internet hangout for teens and young adults.A recent analysis of the users of leading social networking sites found significant shifts in MySpace's demographics while the site grew dramatically over the last year, ComScore Networks said. In August, children and teens from 12 years old to 17 years old accounted for 11.9 percent of all visitors, compared with 24.7 percent the same month a year ago.Meanwhile, the portion of older MySpace users has grown to 51.6 percent age 35 or older, ComScore said. Add visitors age 25 or older, and the amount increases to 68.3 percent. Last year, half the site's visitors were at least 25 years old.
The shift in demographics reflects the "mainstream effect," ComScore analyst Andrew Lipsman said. As the site gets better known to a broader group of people, it makes sense there would be a greater diversity of age groups visiting."It's really a broadening of the user base, rather than one user base supplanting the other," Lipsman said.For example, while the percentage of teenage visitors has declined, the number of teenagers heading to MySpace has increased, since a smaller percentage of a far greater pool can translate into a larger actual number.
The demographics tend to skewer MySpace's image as a place for young people to socialise and share music and video. Its popularity among the young has resulted in tremendous pressure on site operators to implement tighter security to protect minors from sexual predators.The ComScore analysis found that MySpace had the broadest appeal across age goups, while Facebook has, as expected, built a niche among college students. Until recently, people signing up for Facebook needed a school email address. The site is now open to everyone."It will be interesting to monitor the shifts in Facebook's demographic composition that will undoubtedly occur as a result of the company's recent decision to open its doors to users of all ages," Jack Flanagan, executive vice president of ComScore, said in a statement.
Friendster.com had the highest percentage of older Internet users, with 70.8 percent of visitors 25 years old or older. Among younger teens, Xanga.com was the most popular. Fully 20.3 percent of the users were from 12 years old to 17 years old."There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader," Flanagan said. Lipsman, however, pointed out that the ComScore's findings related to visitors, and not registered users. So the demographics reflect people being directed to MySpace and the other sites to read blogs, listen to music or watch video."It's not that these people are going directly to MySpace and spending a lot of time there," he said. "Instead, they're being funneled to the site through other means, in a lot of cases."Nevertheless, as the largest online social network, MySpace, which is owned by News, has drawn much of the attention of child advocacy groups. In June, the site launched additional security measures to protect 14 and 15 year olds. In August, MySpace was the largest social network on the Web with 55.8 million unique visitors, ComScore said. During the same month a year ago, the site had 21.8 million unique visitors.
Copyright (c) 2006 CMP Media LLCAll rights reserved.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=37934&src=site-marq
Reposted by Zach Hoffman
Online Marketing Agency
Zach@SEO.cc
MySpace attracting an older Internet crowdBy Antone Gonsalves, TechWeb
9 October 2006 09:42 AEST
More than half of the visitors to MySpace are reportedly 35 years old or older, a surprising statistic given the media attention the site has received as an Internet hangout for teens and young adults.A recent analysis of the users of leading social networking sites found significant shifts in MySpace's demographics while the site grew dramatically over the last year, ComScore Networks said. In August, children and teens from 12 years old to 17 years old accounted for 11.9 percent of all visitors, compared with 24.7 percent the same month a year ago.Meanwhile, the portion of older MySpace users has grown to 51.6 percent age 35 or older, ComScore said. Add visitors age 25 or older, and the amount increases to 68.3 percent. Last year, half the site's visitors were at least 25 years old.
The shift in demographics reflects the "mainstream effect," ComScore analyst Andrew Lipsman said. As the site gets better known to a broader group of people, it makes sense there would be a greater diversity of age groups visiting."It's really a broadening of the user base, rather than one user base supplanting the other," Lipsman said.For example, while the percentage of teenage visitors has declined, the number of teenagers heading to MySpace has increased, since a smaller percentage of a far greater pool can translate into a larger actual number.
The demographics tend to skewer MySpace's image as a place for young people to socialise and share music and video. Its popularity among the young has resulted in tremendous pressure on site operators to implement tighter security to protect minors from sexual predators.The ComScore analysis found that MySpace had the broadest appeal across age goups, while Facebook has, as expected, built a niche among college students. Until recently, people signing up for Facebook needed a school email address. The site is now open to everyone."It will be interesting to monitor the shifts in Facebook's demographic composition that will undoubtedly occur as a result of the company's recent decision to open its doors to users of all ages," Jack Flanagan, executive vice president of ComScore, said in a statement.
Friendster.com had the highest percentage of older Internet users, with 70.8 percent of visitors 25 years old or older. Among younger teens, Xanga.com was the most popular. Fully 20.3 percent of the users were from 12 years old to 17 years old."There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader," Flanagan said. Lipsman, however, pointed out that the ComScore's findings related to visitors, and not registered users. So the demographics reflect people being directed to MySpace and the other sites to read blogs, listen to music or watch video."It's not that these people are going directly to MySpace and spending a lot of time there," he said. "Instead, they're being funneled to the site through other means, in a lot of cases."Nevertheless, as the largest online social network, MySpace, which is owned by News, has drawn much of the attention of child advocacy groups. In June, the site launched additional security measures to protect 14 and 15 year olds. In August, MySpace was the largest social network on the Web with 55.8 million unique visitors, ComScore said. During the same month a year ago, the site had 21.8 million unique visitors.
Copyright (c) 2006 CMP Media LLCAll rights reserved.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=37934&src=site-marq
Reposted by Zach Hoffman
Online Marketing Agency
Zach@SEO.cc
MySpace attracting an older Internet crowd
MySpace attracting an older Internet crowd
MySpace attracting an older Internet crowdBy Antone Gonsalves, TechWeb
9 October 2006 09:42 AEST
More than half of the visitors to MySpace are reportedly 35 years old or older, a surprising statistic given the media attention the site has received as an Internet hangout for teens and young adults.A recent analysis of the users of leading social networking sites found significant shifts in MySpace's demographics while the site grew dramatically over the last year, ComScore Networks said. In August, children and teens from 12 years old to 17 years old accounted for 11.9 percent of all visitors, compared with 24.7 percent the same month a year ago.Meanwhile, the portion of older MySpace users has grown to 51.6 percent age 35 or older, ComScore said. Add visitors age 25 or older, and the amount increases to 68.3 percent. Last year, half the site's visitors were at least 25 years old.
The shift in demographics reflects the "mainstream effect," ComScore analyst Andrew Lipsman said. As the site gets better known to a broader group of people, it makes sense there would be a greater diversity of age groups visiting."It's really a broadening of the user base, rather than one user base supplanting the other," Lipsman said.For example, while the percentage of teenage visitors has declined, the number of teenagers heading to MySpace has increased, since a smaller percentage of a far greater pool can translate into a larger actual number.
The demographics tend to skewer MySpace's image as a place for young people to socialise and share music and video. Its popularity among the young has resulted in tremendous pressure on site operators to implement tighter security to protect minors from sexual predators.The ComScore analysis found that MySpace had the broadest appeal across age goups, while Facebook has, as expected, built a niche among college students. Until recently, people signing up for Facebook needed a school email address. The site is now open to everyone."It will be interesting to monitor the shifts in Facebook's demographic composition that will undoubtedly occur as a result of the company's recent decision to open its doors to users of all ages," Jack Flanagan, executive vice president of ComScore, said in a statement.
Friendster.com had the highest percentage of older Internet users, with 70.8 percent of visitors 25 years old or older. Among younger teens, Xanga.com was the most popular. Fully 20.3 percent of the users were from 12 years old to 17 years old."There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader," Flanagan said. Lipsman, however, pointed out that the ComScore's findings related to visitors, and not registered users. So the demographics reflect people being directed to MySpace and the other sites to read blogs, listen to music or watch video."It's not that these people are going directly to MySpace and spending a lot of time there," he said. "Instead, they're being funneled to the site through other means, in a lot of cases."Nevertheless, as the largest online social network, MySpace, which is owned by News, has drawn much of the attention of child advocacy groups. In June, the site launched additional security measures to protect 14 and 15 year olds. In August, MySpace was the largest social network on the Web with 55.8 million unique visitors, ComScore said. During the same month a year ago, the site had 21.8 million unique visitors.
Copyright (c) 2006 CMP Media LLCAll rights reserved.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=37934&src=site-marq
Reposted by Zach Hoffman
Online Marketing Agency
Zach@SEO.cc
MySpace attracting an older Internet crowdBy Antone Gonsalves, TechWeb
9 October 2006 09:42 AEST
More than half of the visitors to MySpace are reportedly 35 years old or older, a surprising statistic given the media attention the site has received as an Internet hangout for teens and young adults.A recent analysis of the users of leading social networking sites found significant shifts in MySpace's demographics while the site grew dramatically over the last year, ComScore Networks said. In August, children and teens from 12 years old to 17 years old accounted for 11.9 percent of all visitors, compared with 24.7 percent the same month a year ago.Meanwhile, the portion of older MySpace users has grown to 51.6 percent age 35 or older, ComScore said. Add visitors age 25 or older, and the amount increases to 68.3 percent. Last year, half the site's visitors were at least 25 years old.
The shift in demographics reflects the "mainstream effect," ComScore analyst Andrew Lipsman said. As the site gets better known to a broader group of people, it makes sense there would be a greater diversity of age groups visiting."It's really a broadening of the user base, rather than one user base supplanting the other," Lipsman said.For example, while the percentage of teenage visitors has declined, the number of teenagers heading to MySpace has increased, since a smaller percentage of a far greater pool can translate into a larger actual number.
The demographics tend to skewer MySpace's image as a place for young people to socialise and share music and video. Its popularity among the young has resulted in tremendous pressure on site operators to implement tighter security to protect minors from sexual predators.The ComScore analysis found that MySpace had the broadest appeal across age goups, while Facebook has, as expected, built a niche among college students. Until recently, people signing up for Facebook needed a school email address. The site is now open to everyone."It will be interesting to monitor the shifts in Facebook's demographic composition that will undoubtedly occur as a result of the company's recent decision to open its doors to users of all ages," Jack Flanagan, executive vice president of ComScore, said in a statement.
Friendster.com had the highest percentage of older Internet users, with 70.8 percent of visitors 25 years old or older. Among younger teens, Xanga.com was the most popular. Fully 20.3 percent of the users were from 12 years old to 17 years old."There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader," Flanagan said. Lipsman, however, pointed out that the ComScore's findings related to visitors, and not registered users. So the demographics reflect people being directed to MySpace and the other sites to read blogs, listen to music or watch video."It's not that these people are going directly to MySpace and spending a lot of time there," he said. "Instead, they're being funneled to the site through other means, in a lot of cases."Nevertheless, as the largest online social network, MySpace, which is owned by News, has drawn much of the attention of child advocacy groups. In June, the site launched additional security measures to protect 14 and 15 year olds. In August, MySpace was the largest social network on the Web with 55.8 million unique visitors, ComScore said. During the same month a year ago, the site had 21.8 million unique visitors.
Copyright (c) 2006 CMP Media LLCAll rights reserved.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=37934&src=site-marq
Reposted by Zach Hoffman
Online Marketing Agency
Zach@SEO.cc
Subscribe to:
Posts (Atom)
Posts
