Linked In PPC - Sponsored Search Marketing Discussion Reply

In response to a linked in discussions post:


It seems you have two questions 1) forecasting PPC traffic techniques and 2)
Looking into metrics like conversions, CTR, Clicks, CPC and cost per conversions. Can anyone help with formula or formulas??

* Forecasting PPC traffic techniques: I would recommend using various resources which would include WordTracker.com, Compete.com, Google Insights for search, and others you may find useful. Simple ways to use the above would be:

* Wordtracker - type in a generic term you are considering targetting and learn various related terms that may be closely related to your generic term.

* Compete.com - will allow you to type in a competitor's website address (URL) and get a look into the keywords driving traffic to there website.

Google Insights for search - will allow you to see trends of what people are searching base on the month of the year - using this data in correlation with your wordtracker today will give you an idea as to search volumes

You may also want to checkout tools available in Google AdWords.

* Looking into metrics like conversions, CTR, Clicks, CPC and cost per conversions. Can anyone help with formula or formulas??

CTR = Clicks / Impressions

CTR = Click Through Rate
Clicks = number of visitor's clicking on your advertisement
Impressions = number of times your advertisement displays

CPC = cost per click or PPC = Pay Per Click
CPC is calculated based on your bid, quality score, conversion rate, and other bids in the marketplace.

Cost per conversions = total cost of marketing divided by number of conversions from your marketing.

Hope these explanations help - feel free to touch base if you have any questions.

Zach