Search Engine Operator offers SEO services for businesses of all size. Our search marketing services increase key visibility for your web site on the major search engines including Google, Yahoo, MSN, AOL.com, and other main search engines used by a majority of the searching public. Search engine demographics are very diverse and the audience of potential website visitors varies greatly dependent on many behavioral variables. Visitors to websites also arrive at greatly differentiating rates including based on seasonal behavior, mass media news, and other socially influential factors that can create variances in your website traffic. Visitors could either be new visitors, returning visitors, members to your website, past shoppers, repeat customers, and many other types of visitors’ websites maybe seeking to entice a visit to their website.
The ability to access a website from so many entry points including the computer at your house, a computer in your office, wireless access on your laptop, internet access off of your wireless mobile phone and an ever increasing amount of web accessibility points. Think of the continuous availability of your website across the internet. The main point of entry for a large percentage of a websites visitor’s will originate from a search engine portal. SEO services can take a company from the second or third page of the search engines to the front page for visibility. Front page search engine listings bring a company into prime visibility. Prime visibility would be the area of your website a visitor sees above the fold on the screen of your potential website visitor.
There are two main ways to obtain listings above the fold on the major search engines. You can either aim to list using sponsored search marketing or search engine optimization. Both areas of SEO services have huge advantages. Sponsored search marketing has many methods of delivering visitors to your website and also marketing brand impressions for branding your business. Potential visitors to websites read text they are clicking on before clicking which turns them into a website visitor and viewer of your advertising brand impression.
Website visitors are great to have visit your web page, the question is once they arrive on your website what is the visitor doing. Is the visitor arriving to your site and just leaving – if so the factor being affected is the website bounce rate. A bounce rate is defined as when a website visitor originates there visit on a particular page of your website and exits from that same web page without visiting any other areas of your website.
You can also see the quantity of website pages someone is viewing across your website. The total number of page visits is an important calculation as to how much visitors find your web page to be relevant to a particular topic and how captive of an audience they become. The total number of page views divided by website visitors will tell you the average number of pages a website viewer is actually visiting. Another area to find important information about your website visitors is the website visitor sources. These sources can include search engines, links from blogs into your websites, links from directories, and links from other potentially relevant sources. Understanding who is pointing to your website is important because it can help you learn about website visitors, consumer feedback, consumer mentions and how visitors find your site.
Complete SEO services will help you understand many aspects of your website you may not have understood in the past. Once you begin to understand the many areas that can affect your website performance you can increase your website business using SEO relevant data and market information.
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Tuesday, September 23, 2008
Monday, May 19, 2008
SEO – Search Engine Optimization – What is it?
The Online Marketing medium continues to evolve, but one buzzword has established itself as a stronghold in Search Marketing and this is SEO, Search Engine Optimization. So what is SEO?
SEO – search engine optimization, the technique of placing a website as a relevant source for search engines to reference for information
As the search engines continue to evolve the complexity of turning your website into a search engine resource for information continues to get increasingly complex.
The following information establishes a sampling of the factors search engines use to measure whether a website is relevant to the search engine:
Meta-tags – the creation of information that is placed at the top of all web page back-end (area
users do not see) documents to establish what a website is about and the keywords it should be established relevant for. Characteristics include title, keywords, description, and other references that do exist you can create in your tags – but are known not to have much weight as compared to the three mentioned above. Each of a website’s pages should have unique meta tags that reinforce the keywords that are naturally present on that particular page.
Examples of Meta-Tags: e-mail zach@seo.cc for sample - blog does not allow post of code
Meta Title Tag – the information in this tag will appear as the title of the page title in the top right-hand corner of the web browser window. This tag should describe the page at hand and utilize the keywords in which that page is to be focused around. The meta title tag is currently believed to be the most heavily weighted meta-tag by search engine spiders.
EXAMPLE: e-mail zach@seo.cc for sample - blog does not allow post of code
Meta Description Tag – this tag should be used to provide a brief description of the page at hand in proper sentence format. Try to create one to three sentences which include the different variations of the keywords being targeted on that particular page. In many cases this description is what is displayed below the page title in the search engine results pages.
EXAMPLE: e-mail zach@seo.cc for sample - blog does not allow post of code
Meta Keywords Tag – in this area list the keywords in which you have decided to focus that page of your website on. Long extensive keyword lists are not going to work favorably towards your website. Try keeping this keyword list down to a maximum of ten keywords per page. Separate the keywords with commas and keep them all lower-cased.
e-mail zach@seo.cc for sample - blog does not allow post of code
Images – pictures on your website speak an advanced language to web users as they speak to a user’s vision. These pictures currently cannot be read by the search engine blindly, but you the web page owner can make these pictures speak. The strategies to make pictures speak include proper file names to describe your picture and proper alt tags (alternative information to appear in case the picture does not load); an alt tag should be a brief two to five word description of what a particular website photo is.
Example of Image ALT Tags
ALT Tags on a Linked Image: e-mail zach@seo.cc for sample - blog does not allow post of code
ALT Tags on a Non-Linked Image: e-mail zach@seo.cc for sample - blog does not allow post of code
Site Map – structure of your website and all the web pages that comprise your current website, this information helps the search engines guide their computers through your particular website and tell the search engine what information it may want to index. Write your site map as an outline of your website with each page title hyperlinked to that page.
Social Media – involves using platforms to create dynamic data for the search engines to find information about your website from what they may consider to be relevant resources. The most basic form of this media is creating a blog and this is becoming a large factor in search engine optimization success. A blog is the most basic form of website social media and allows for a website publisher or owner to write dynamic content to either point relevant information to their current website or to a relevant source of website information.
Examples of Social Media
Blogs
MySpace.com
Digg.com
Yelp.com
FaceBook.com
FatWallet.com
LinkedIn.com
Website Address Relevance – when you are on a particular website and you click around onto various sections or pages you want to be sure the information describing your page is relevant to the information the user will find on each page of the website. If you need to re-name a corresponding page, the page being re-named for relevance should have a “301 re-direct” placed on it – this allows for the old page to be forwarded to the new home of the information.
Dependant on the code being used on the websites 301 permanent redirects can be different.
In conclusion, Search Engine Optimization is a continuously evolving method to creating a website to be relevant to a search engine. Methods of Search Engine Optimization mentioned above are only a fraction of current methods being put into play, other methods are currently always arising in the marketplace and we make it our job to stay on top of the rapidly evolving Search Engine Optimization marketplace.
We are holding three weekly educational seminars this week on Online Marketing and have limited space available for Thursday - May 22, 2008 at 4:00 PM EST & Friday - May 23, 2008 at two times 11:00 AM & 4:00 PM EST.
Please RSVP to Zach@seo.cc.
Please forward this on to any colleagues you know that may be interested in our services.
SEO – search engine optimization, the technique of placing a website as a relevant source for search engines to reference for information
As the search engines continue to evolve the complexity of turning your website into a search engine resource for information continues to get increasingly complex.
The following information establishes a sampling of the factors search engines use to measure whether a website is relevant to the search engine:
Meta-tags – the creation of information that is placed at the top of all web page back-end (area
users do not see) documents to establish what a website is about and the keywords it should be established relevant for. Characteristics include title, keywords, description, and other references that do exist you can create in your tags – but are known not to have much weight as compared to the three mentioned above. Each of a website’s pages should have unique meta tags that reinforce the keywords that are naturally present on that particular page.
Examples of Meta-Tags: e-mail zach@seo.cc for sample - blog does not allow post of code
Meta Title Tag – the information in this tag will appear as the title of the page title in the top right-hand corner of the web browser window. This tag should describe the page at hand and utilize the keywords in which that page is to be focused around. The meta title tag is currently believed to be the most heavily weighted meta-tag by search engine spiders.
EXAMPLE: e-mail zach@seo.cc for sample - blog does not allow post of code
Meta Description Tag – this tag should be used to provide a brief description of the page at hand in proper sentence format. Try to create one to three sentences which include the different variations of the keywords being targeted on that particular page. In many cases this description is what is displayed below the page title in the search engine results pages.
EXAMPLE: e-mail zach@seo.cc for sample - blog does not allow post of code
Meta Keywords Tag – in this area list the keywords in which you have decided to focus that page of your website on. Long extensive keyword lists are not going to work favorably towards your website. Try keeping this keyword list down to a maximum of ten keywords per page. Separate the keywords with commas and keep them all lower-cased.
e-mail zach@seo.cc for sample - blog does not allow post of code
Images – pictures on your website speak an advanced language to web users as they speak to a user’s vision. These pictures currently cannot be read by the search engine blindly, but you the web page owner can make these pictures speak. The strategies to make pictures speak include proper file names to describe your picture and proper alt tags (alternative information to appear in case the picture does not load); an alt tag should be a brief two to five word description of what a particular website photo is.
Example of Image ALT Tags
ALT Tags on a Linked Image: e-mail zach@seo.cc for sample - blog does not allow post of code
ALT Tags on a Non-Linked Image: e-mail zach@seo.cc for sample - blog does not allow post of code
Site Map – structure of your website and all the web pages that comprise your current website, this information helps the search engines guide their computers through your particular website and tell the search engine what information it may want to index. Write your site map as an outline of your website with each page title hyperlinked to that page.
Social Media – involves using platforms to create dynamic data for the search engines to find information about your website from what they may consider to be relevant resources. The most basic form of this media is creating a blog and this is becoming a large factor in search engine optimization success. A blog is the most basic form of website social media and allows for a website publisher or owner to write dynamic content to either point relevant information to their current website or to a relevant source of website information.
Examples of Social Media
Blogs
MySpace.com
Digg.com
Yelp.com
FaceBook.com
FatWallet.com
LinkedIn.com
Website Address Relevance – when you are on a particular website and you click around onto various sections or pages you want to be sure the information describing your page is relevant to the information the user will find on each page of the website. If you need to re-name a corresponding page, the page being re-named for relevance should have a “301 re-direct” placed on it – this allows for the old page to be forwarded to the new home of the information.
Dependant on the code being used on the websites 301 permanent redirects can be different.
In conclusion, Search Engine Optimization is a continuously evolving method to creating a website to be relevant to a search engine. Methods of Search Engine Optimization mentioned above are only a fraction of current methods being put into play, other methods are currently always arising in the marketplace and we make it our job to stay on top of the rapidly evolving Search Engine Optimization marketplace.
We are holding three weekly educational seminars this week on Online Marketing and have limited space available for Thursday - May 22, 2008 at 4:00 PM EST & Friday - May 23, 2008 at two times 11:00 AM & 4:00 PM EST.
Please RSVP to Zach@seo.cc.
Please forward this on to any colleagues you know that may be interested in our services.
Monday, February 04, 2008
SEO.cc – Super Bowl 42 - Marketing Evolves
The evolution of marketing has truly shifted as Fox leads the pack with hybrid marketing, through Traditional Marketing spots with MySpace Video plugs http://www.myspace.com/superbowlads , during Super Bowl 42. As the New York Giants pulled off the unbelievable upset of the New England Patriots, the commercials of Super Bowl 42 seemed to have little impact as this year’s game was actually the best viewing.
This year’s commercials seemed to have very few situations of message repetition as advertisers pushed for the greatest variety of commercial plugs. This made me as a marketer and viewer feel these commercials were not necessarily created for brand impact during the Super Bowl, but for the after affects the ‘Super Bowl Ad’ buzz would have on the number of repeat views Fox may be able to generate on MySpace.
The message is traditional media rapidly is creating a hybrid situation of marrying television with the Internet. The most valuable air-time in regards to traditional marketing toward American’s was feathered with integration between the television and the Internet.
What does that tell us business owners and advertisers out there? Well more and more traditional media is feeding the interested public when they arrive on the web and search engines. Advertising through traditional media today without having an Online Marketing plan is like trying to hit a baseball without a bat, you’re never going to be able to catch that out the park shot, just as you will never be able to catch the consumer whose interest you sparked in your services.
Marketing is a multiple prong attack that needs to have a core message and feed out to various media channels to communicate the core message at the heart of all marketing messages. Whether your goal is to sell a service or a product you need to learn to train the consumer how to find you. Consumers have a behavior called spending, yes some fear we are hitting a recessionary period, but business owners need to realize consumers are addicted and habitual when it comes to spending. Few and far between are the consumers that can allocate spending based on primary versus secondary needs. So in today’s market as your competition heads to hide in the trenches to preserve resources, let them get bit by inflation and pitch your consumer on what you know they need.
Well how do we do this with spending less of your resources?
Online Marketing - you better start a hybrid message in your traditional efforts to drive your potential consumers to the web. Here on the web you are not charged for air time at the moment, but only for the number of clicks your marketing generates. The cost of a click is minimal in today’s market to what it may cost in a year or two. The video information you can express through your website is cheap compared to what you will be paying for thirty second spots on the local television. For efficient information communication, shift your marketing focus to Online Marketing and learn the difference.
By:
Zach Hoffman
Speaker @ the ACEsthetics Dental Marketing & Web Optimization - Conference in Austin, TX, March 28 & 29, 2008
www.ACDA.com - Dental Directory
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
Dial Up: 866-999-4SEO (4736)
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