Based on a May 8, 2008 article in the Wall Street Journal titled "Microsoft Looked at Facebook as Yahoo Bid Crumbled," it is quickly become apparent that Microsoft's patience is growing thin with Yahoo, and rightfully so. With the continued failure to come to a reasonable deal with Yahoo - Microsoft executives seem to be seeking alternatives from Yahoo to find partners to help there audience reach grow. Currently Microsoft had approximately 563.2 million visitors on their web properties in March, up only 7% from the same month last year - and they want this number to grow.
So here is what the current situation looks like:
1) Microsoft is talking to Facebook off the table to see if they would even consider a complete sale.
2) Google is looking into a marketing partnership with Yahoo - but looking cautiously.
3) Yahoo and Time Warner continue to stay in talks.
Yahoo should seriously consider committing to a deal (sooner rather than later) or let their employees' focus on the companies continued growth - either way I am sure the Yahoo executives have only successfully created a stir within their own community.
Sunday, May 18, 2008
Monday, May 12, 2008
The Dynamic Landscape of Marketing
Target marketing continues to evolve – from the early days of Radio Marketing to today’s transition to Web Marketing. All forms of marketing are perceived to be effective; the main cornerstone of your marketing must be a strong marketing plan. Many educated marketing firms will acknowledge all forms of media are structured to complement each other – whether you choose to embark on a direct mail marketing approach, e-mail marketing, magazine marketing, online marketing, radio marketing, television marketing, or web marketing – or one of the other many ways to reach out to your marketplace.
Marketing ideas are endless and can have many objectives, but all must reach out with one established goal - communicating and persuading your target market audience. Today’s marketing audience is bombarded with marketing messages which makes it more important than ever to identify your market audience. The beauty of marketing is regardless of the medium your marketing representative should be able to shine a light on the potential audience you will be hitting through your market approach.
Ways of identifying your audience through different mediums may include - but are not limited to the following:
Direct Mail – through mailing addresses database searched you can narrow down your audience to specifics as to a person’s marital status, income level, proximity to your practice, family size and any other demographic specifications you may want to work into your program.
E-Mail Marketing – talking to your current prospects? Already have e-mail opt-ins? Talk to this audience as they might be your most ripe prospects. Don’t violate their trust through daily e-mails, but try to reach out on either a weekly or monthly basis. Grow the seeds you have already planted and nurture them into All Star clients.
Magazine Marketing – targeting a specific community? Be prepared for the long-haul one impression in magazine marketing will not break the barrier of reaching an audience eyes. Readers will take time to adjust to your presence in the magazine, but once seen numerous times it will hopefully trigger the subliminal mind when they see your marketing somewhere else.
Online Marketing – somebody searching for you? Want to be found when your audience is searching for what you do? Target your audience on the major search engines – Google, MSN, and Yahoo – they all hit different audiences that habitually use and trust the medium for providing answers to their questions. Search leads are highly qualified and furthest down the buying cycle than all mediums. Online Marketing can be targeted to pitch your services on a time schedule or specific to a geographic location on a map – which creates a highly relevant audience. This medium is the most flexible and impactful form of direct marketing when it comes to response and measurement of user behavior interactions.
Radio Marketing – can you hear me now? Identify your audience based off of listening demographics, talk show or music genre audience. Radio marketing can be real precise in nature but varies from easy listening to sport’s radio talk – learn your audience and target with a radio representative who understands your market. Be prepared to market in this medium for the long-term as prospect turnaround could take months to years.
Television Marketing – ever wonder why a 30 second spot ends up looking like a ripple from throwing a pebble into a lake - and quickly disappears? Try the 30 minute to 60 minute approach of educating an audience as to what you can do to make their life better. How working with you as a person is going to make them feel more confident and feel better in their daily life. Become their resource for information and the professional in their field.
Web Marketing – your website speaking to your audience? Make sure your website is concrete in form when it comes to speaking to various personas; the web is not a one shot draw. The days of having an online brochure are in the past, you need something to make you stand out from the crowd – web videos, surveys, e-mail list, user participation – you name it. What makes you remember a website? Do people remember yours? Today’s market is full of online brochures, produce a website that speaks to people and reap the rewards – connect with your audience and make them remember you.
Here at SEO.cc – we understand the marketing world is very complex. It is very important to reach out to a professional and make sure your marketing strategy with multiple prongs and fits into your budget for a long-term approach and strategy which makes potential clients feel as though you are the source to helping them obtain the best results for what they are looking for.
To help you reach your goals with Online Marketing we are offering three free Online Marketing seminars this week:
1) Thursday, May 15 @ 4:00 PM EST
2) Friday, May 16 @ 11:00 AM, or
3) Friday, May 16 @ 4:00 PM.
If you choose to join - we will provide you a free ranking analysis of your website - for those who attend. Please RSVP by contacting us at Zach@SEO.cc, with your date and preference, space is limited. Sign up today or have your office manager join us!
Hope you are having an awesome ’08!
Thank You,
Zach Hoffman
SEO.cc – Search Engine Operator, CEO
Zach@SEO.cc
Toll-Free Contact: 866-999-4SEO(4736)
Monday, March 24, 2008
How Many Clicks to Get a Consumer Purchase?
Remember the old ad "How many licks to get to the center of the Tootsie Roll pop?" Well "How many clicks to get the consumer to purchase on your website?" Is bidding on #1 Sponsored Search positioning neccessary, as a Sponsored Search Marketing professional I would say no, and especially after reading this report - Search Before the Purchase - you may agree. We use the search engine to research and not just jump to conclusionts, that's why it is important to make sure your website is effective.
Monday, February 04, 2008
SEO.cc – Super Bowl 42 - Marketing Evolves
The evolution of marketing has truly shifted as Fox leads the pack with hybrid marketing, through Traditional Marketing spots with MySpace Video plugs http://www.myspace.com/superbowlads , during Super Bowl 42. As the New York Giants pulled off the unbelievable upset of the New England Patriots, the commercials of Super Bowl 42 seemed to have little impact as this year’s game was actually the best viewing.
This year’s commercials seemed to have very few situations of message repetition as advertisers pushed for the greatest variety of commercial plugs. This made me as a marketer and viewer feel these commercials were not necessarily created for brand impact during the Super Bowl, but for the after affects the ‘Super Bowl Ad’ buzz would have on the number of repeat views Fox may be able to generate on MySpace.
The message is traditional media rapidly is creating a hybrid situation of marrying television with the Internet. The most valuable air-time in regards to traditional marketing toward American’s was feathered with integration between the television and the Internet.
What does that tell us business owners and advertisers out there? Well more and more traditional media is feeding the interested public when they arrive on the web and search engines. Advertising through traditional media today without having an Online Marketing plan is like trying to hit a baseball without a bat, you’re never going to be able to catch that out the park shot, just as you will never be able to catch the consumer whose interest you sparked in your services.
Marketing is a multiple prong attack that needs to have a core message and feed out to various media channels to communicate the core message at the heart of all marketing messages. Whether your goal is to sell a service or a product you need to learn to train the consumer how to find you. Consumers have a behavior called spending, yes some fear we are hitting a recessionary period, but business owners need to realize consumers are addicted and habitual when it comes to spending. Few and far between are the consumers that can allocate spending based on primary versus secondary needs. So in today’s market as your competition heads to hide in the trenches to preserve resources, let them get bit by inflation and pitch your consumer on what you know they need.
Well how do we do this with spending less of your resources?
Online Marketing - you better start a hybrid message in your traditional efforts to drive your potential consumers to the web. Here on the web you are not charged for air time at the moment, but only for the number of clicks your marketing generates. The cost of a click is minimal in today’s market to what it may cost in a year or two. The video information you can express through your website is cheap compared to what you will be paying for thirty second spots on the local television. For efficient information communication, shift your marketing focus to Online Marketing and learn the difference.
By:
Zach Hoffman
Speaker @ the ACEsthetics Dental Marketing & Web Optimization - Conference in Austin, TX, March 28 & 29, 2008
www.ACDA.com - Dental Directory
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
Dial Up: 866-999-4SEO (4736)
Monday, January 28, 2008
Internet Marketing Strategies - Google AdWords Account Structure
Internet Marketing Strategies - Google AdWords Account Structure – By Zach Hoffman
A key to a successful Internet Marketing Strategy is a Sponsored Search Marketing campaign. One primary part of Sponsored Search marketing is the Google AdWords system.
Google AdWords allows users the ability to bid on top placement on the Google website and the Google search network. The Google AdWords system also has access to a content network which allows syndication of their marketing across a variety of websites.
Google AdWords is categorized as Search Engine Marketing when it comes to an Internet Marketing Strategy.
We will dissect the structure of a Google AdWords account to help you plan out the proper strategy when it comes to the search engine marketing aspect of your Internet Marketing Strategy. A Google AdWords Account has the following structure:
Campaign > Ad Group > Keywords & Ad Copy
The campaign level of the Google AdWords account appears immediately after the main account level. A campaign is the level of an AdWords account is where you have the ability to set the geographic targeting, language targeting, time scheduling for both daily and for the time on the clock in 15 minute increments. The campaign level description should correlate with the internal theme of Ad Groups.
Campaign>AdGroup>Keywords & Ad Copy
The Ad Group level of the Google AdWords account appears immediately after the campaign level of the account. The Ad Group is the area where we are able to have 10,000 (ten-thousand) sections to organize your keywords in direct correlation with the Ad Copy you plan on your keywords triggering. Your Ad Group name should have a relevant theme to the keywords found in the Ad Group.
Campaign>AdGroup>Keywords & Ad Copy
The Keywords of the Google AdWords account appear directly below the Ad Group. Keywords are words you would like to target on the search engine. There are three distinct styles to create your keywords and they are broad match, phrase match, and exact match.
Broad match keywords target the words you typed in and any words in combination with them or between the words.
Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase.
Exact match is the exact keyword you want your Ad Copy to hit for. Your Ad Copy and keywords should have strong relevant correlation.
Campaign>AdGroup>Keywords & Ad Copy
Ad Copy is part of an Ad Group where you need to have strong relevancy and correlation with themes in the keyword set. The Ad Copy you are provided has area for 4 (four) messages: Ad Title, Description Line 1, Description Line 2, and your Display URL.
Your AdCopy should have multiple catches to stand out in the marketplace. Your Ad Title should create interest in your Ad Copy and help the rest of your message standout. One key to think about is what will set you apart from the general marketplace. This may include capitalizing all the words in your title or even placing a call to action with even the just the first word capitalized leading into a message. Your AdCopy will vary if you’re selling an item versus selling a service. Some ads may be local oriented if you are in the service business. Also, local oriented ads targeted to a specific geography will need to be separated into their own Campaign.
AdWords Account Structure Summary…
AdWords accounts take a well structured approach for the most optimal results and relevancy programmed in before you begin your bidding. We have been working on creating accounts for over 5 years and continue to learn something new every day. Be sure to manage and measure your account as the market is always changing, one great tracking mechanism is Google Analytics.
By Zach Hoffman
SEO.cc – Search Engine Operator, Inc. –CEO
www.SEO.cc – Online Marketing Agency
www.DentistryWebsites.com – Dental Websites
www.ACDA.com – National Dental Directory
Call Today 866-999-4SEO
Lecturing in Austin, TX – March 28-29, 2008 – www.ACESthetics.com
Topic – Conversion Tracking
A key to a successful Internet Marketing Strategy is a Sponsored Search Marketing campaign. One primary part of Sponsored Search marketing is the Google AdWords system.
Google AdWords allows users the ability to bid on top placement on the Google website and the Google search network. The Google AdWords system also has access to a content network which allows syndication of their marketing across a variety of websites.
Google AdWords is categorized as Search Engine Marketing when it comes to an Internet Marketing Strategy.
We will dissect the structure of a Google AdWords account to help you plan out the proper strategy when it comes to the search engine marketing aspect of your Internet Marketing Strategy. A Google AdWords Account has the following structure:
Campaign > Ad Group > Keywords & Ad Copy
The campaign level of the Google AdWords account appears immediately after the main account level. A campaign is the level of an AdWords account is where you have the ability to set the geographic targeting, language targeting, time scheduling for both daily and for the time on the clock in 15 minute increments. The campaign level description should correlate with the internal theme of Ad Groups.
Campaign>AdGroup>Keywords & Ad Copy
The Ad Group level of the Google AdWords account appears immediately after the campaign level of the account. The Ad Group is the area where we are able to have 10,000 (ten-thousand) sections to organize your keywords in direct correlation with the Ad Copy you plan on your keywords triggering. Your Ad Group name should have a relevant theme to the keywords found in the Ad Group.
Campaign>AdGroup>Keywords & Ad Copy
The Keywords of the Google AdWords account appear directly below the Ad Group. Keywords are words you would like to target on the search engine. There are three distinct styles to create your keywords and they are broad match, phrase match, and exact match.
Broad match keywords target the words you typed in and any words in combination with them or between the words.
Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase.
Exact match is the exact keyword you want your Ad Copy to hit for. Your Ad Copy and keywords should have strong relevant correlation.
Campaign>AdGroup>Keywords & Ad Copy
Ad Copy is part of an Ad Group where you need to have strong relevancy and correlation with themes in the keyword set. The Ad Copy you are provided has area for 4 (four) messages: Ad Title, Description Line 1, Description Line 2, and your Display URL.
Your AdCopy should have multiple catches to stand out in the marketplace. Your Ad Title should create interest in your Ad Copy and help the rest of your message standout. One key to think about is what will set you apart from the general marketplace. This may include capitalizing all the words in your title or even placing a call to action with even the just the first word capitalized leading into a message. Your AdCopy will vary if you’re selling an item versus selling a service. Some ads may be local oriented if you are in the service business. Also, local oriented ads targeted to a specific geography will need to be separated into their own Campaign.
AdWords Account Structure Summary…
AdWords accounts take a well structured approach for the most optimal results and relevancy programmed in before you begin your bidding. We have been working on creating accounts for over 5 years and continue to learn something new every day. Be sure to manage and measure your account as the market is always changing, one great tracking mechanism is Google Analytics.
By Zach Hoffman
SEO.cc – Search Engine Operator, Inc. –CEO
www.SEO.cc – Online Marketing Agency
www.DentistryWebsites.com – Dental Websites
www.ACDA.com – National Dental Directory
Call Today 866-999-4SEO
Lecturing in Austin, TX – March 28-29, 2008 – www.ACESthetics.com
Topic – Conversion Tracking
Monday, January 21, 2008
Search Engine Optimization-SEO-Website Cornerstone Development
SEO, also known as Search Engine Optimization, is the process of placing a website as a relevant source for a topic of information at the top of the major Search Engines, Google, Yahoo, and MSN. There are many ways to perform SEO. The following are a few of the many techniques we use to create an SEO campaign.
The first step is choosing the keywords you want to target. These should include words that you feel your target audience would type in to the search engines to find your website. If you are looking to target a city tied to your keywords please consider selecting the top 3 cities you would like to target to tie in with your target keywords.
The second step is to choose a domain name relevant to the topic of your website. Using keywords in your domain name relevant to the keywords you are looking to target will help you communicate your relevance to the associated keywords you are looking to target with the major search engines.
The third step is to map out your website. This information should have been provided to you from your website designer. The site map is the layout of your website as a hierarchical structure working from the primary pages of your website, to the secondary pages of your website, and onto the tertiary pages of your website. There may be additional pages under this hierarchy and you should categorize them as such.
The fourth step is to begin writing the meta-tags for each web page you would like to be optimized. You should start with your primary pages and work your focus down. The meta-tags should be written with three distinct areas: title creation, keyword targeting, and description. The title is what will appear in the upper left hand corner of the web browser describing what the specific page is about. The keyword targeting will be the keywords you are instructing the search engine to mark your page as relevant for when it comes to the particular page. Description is the summary of the webpage you would like to display as the description of the website to the major search engines. Creating proper meta-tags is the cornerstone to creating a Search Engine Optimized-SEO website. The meta-tags should also all have a tightly weaved theme relevant to each other.
The fifth step is to categorize your site properly for directory submission. This means knowing how to classify your website based on the industry you know your site is relevant for. The directory will also ask which geographic area you are most relevant for and ask you to most likely categorize your website on a country level. The search engine will then most likely pull your city specific information from your meta-tags and your contact us page.
The process to SEO your website described above is a great starting point for a solid SEO campaign. SEO is a continuous process because the search engines continue to tweak their search engine algorithms (functions) to allow the most relevant websites to reign supreme.
When performing SEO always remember relevancy is king.
By Zach Hoffman
SEO.cc – Search Engine Operator, Inc. –CEO
http://www.seo.cc/ – Online Marketing Agency
http://www.dentistrywebsites.com/ – Dental Websites
http://www.acda.com/ – National Dental Directory
Call Today 866-999-4SEO
Lecturing in Austin, TX – March 28-29, 2008 – http://www.acesthetics.com/
Topic – Conversion is King
The first step is choosing the keywords you want to target. These should include words that you feel your target audience would type in to the search engines to find your website. If you are looking to target a city tied to your keywords please consider selecting the top 3 cities you would like to target to tie in with your target keywords.
The second step is to choose a domain name relevant to the topic of your website. Using keywords in your domain name relevant to the keywords you are looking to target will help you communicate your relevance to the associated keywords you are looking to target with the major search engines.
The third step is to map out your website. This information should have been provided to you from your website designer. The site map is the layout of your website as a hierarchical structure working from the primary pages of your website, to the secondary pages of your website, and onto the tertiary pages of your website. There may be additional pages under this hierarchy and you should categorize them as such.
The fourth step is to begin writing the meta-tags for each web page you would like to be optimized. You should start with your primary pages and work your focus down. The meta-tags should be written with three distinct areas: title creation, keyword targeting, and description. The title is what will appear in the upper left hand corner of the web browser describing what the specific page is about. The keyword targeting will be the keywords you are instructing the search engine to mark your page as relevant for when it comes to the particular page. Description is the summary of the webpage you would like to display as the description of the website to the major search engines. Creating proper meta-tags is the cornerstone to creating a Search Engine Optimized-SEO website. The meta-tags should also all have a tightly weaved theme relevant to each other.
The fifth step is to categorize your site properly for directory submission. This means knowing how to classify your website based on the industry you know your site is relevant for. The directory will also ask which geographic area you are most relevant for and ask you to most likely categorize your website on a country level. The search engine will then most likely pull your city specific information from your meta-tags and your contact us page.
The process to SEO your website described above is a great starting point for a solid SEO campaign. SEO is a continuous process because the search engines continue to tweak their search engine algorithms (functions) to allow the most relevant websites to reign supreme.
When performing SEO always remember relevancy is king.
By Zach Hoffman
SEO.cc – Search Engine Operator, Inc. –CEO
http://www.seo.cc/ – Online Marketing Agency
http://www.dentistrywebsites.com/ – Dental Websites
http://www.acda.com/ – National Dental Directory
Call Today 866-999-4SEO
Lecturing in Austin, TX – March 28-29, 2008 – http://www.acesthetics.com/
Topic – Conversion is King
Monday, December 03, 2007
Search Engine Optimization 2008
It is December of 2007 now and the 2008 fiscal year is around the corner. The biggest question is, are you ready to capitalize on Online Marketing this year?
Every year you hesitate to begin your online marketing campaign the opportunity window begins to close. SEO is a competition based marketing environment where age and establishment are definitely looked upon by the search engines. As we continue to develop the search engines and their results be sure to reach top placement with the right Online Marketing program for your business.
The two key established components to an Online Marketing campaign are Sponsored Search Marketing and Natural Listing Optimization (Organic-SEO). Please contact us at 866-999-4SEO(4736) to find our more about Online Marketing today.
Every year you hesitate to begin your online marketing campaign the opportunity window begins to close. SEO is a competition based marketing environment where age and establishment are definitely looked upon by the search engines. As we continue to develop the search engines and their results be sure to reach top placement with the right Online Marketing program for your business.
The two key established components to an Online Marketing campaign are Sponsored Search Marketing and Natural Listing Optimization (Organic-SEO). Please contact us at 866-999-4SEO(4736) to find our more about Online Marketing today.
Saturday, November 10, 2007
Google Analytics Blog: Site Search Now Available
Google Site Search looks like a great system to increase usability of an existing website and also increase your Online Conversions. Read the article below to see how Google Search will help increase your visitor retention and user appreciation for your website:
Google Analytics Blog: Site Search Now Available
Google Analytics Blog: Site Search Now Available
Saturday, October 27, 2007
Quantify the Demographic of Website Users
When seeking out content network website to advertise on through the major search engines it is complex to find the appropriate websites that suit your demographics. Well we found one really awesome site we would recommend to quantify the type of web visitors arriving at a site http://www.quantcast.com/, great site to check out and make into a full time tool for analyzing content network advertising sites.
Monday, October 22, 2007
3 Keys to an Effective Local Business Website
3 Keys to an Effective Local Business Website
1. Prominently display your phone number on all pages.
2. Display a picture of your location and staff.
3. Directions to your location with an opt-in form to submit information to you.
We wish you the best on your website adventures, and be sure to develop your website as a continuous dynamic project. Your domain name is your raw real estate and your website is your building.
With that in mind if you would like to have our team evaluate your website, feel free to reply with your domain name (web address).
http://www.seo.cc/ - Online Marketing Agency
http://www.dentistrywebsites.com/ - Custom Website Development
1. Prominently display your phone number on all pages.
2. Display a picture of your location and staff.
3. Directions to your location with an opt-in form to submit information to you.
We wish you the best on your website adventures, and be sure to develop your website as a continuous dynamic project. Your domain name is your raw real estate and your website is your building.
With that in mind if you would like to have our team evaluate your website, feel free to reply with your domain name (web address).
http://www.seo.cc/ - Online Marketing Agency
http://www.dentistrywebsites.com/ - Custom Website Development
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