The evolution of marketing has truly shifted as Fox leads the pack with hybrid marketing, through Traditional Marketing spots with MySpace Video plugs http://www.myspace.com/superbowlads , during Super Bowl 42. As the New York Giants pulled off the unbelievable upset of the New England Patriots, the commercials of Super Bowl 42 seemed to have little impact as this year’s game was actually the best viewing.
This year’s commercials seemed to have very few situations of message repetition as advertisers pushed for the greatest variety of commercial plugs. This made me as a marketer and viewer feel these commercials were not necessarily created for brand impact during the Super Bowl, but for the after affects the ‘Super Bowl Ad’ buzz would have on the number of repeat views Fox may be able to generate on MySpace.
The message is traditional media rapidly is creating a hybrid situation of marrying television with the Internet. The most valuable air-time in regards to traditional marketing toward American’s was feathered with integration between the television and the Internet.
What does that tell us business owners and advertisers out there? Well more and more traditional media is feeding the interested public when they arrive on the web and search engines. Advertising through traditional media today without having an Online Marketing plan is like trying to hit a baseball without a bat, you’re never going to be able to catch that out the park shot, just as you will never be able to catch the consumer whose interest you sparked in your services.
Marketing is a multiple prong attack that needs to have a core message and feed out to various media channels to communicate the core message at the heart of all marketing messages. Whether your goal is to sell a service or a product you need to learn to train the consumer how to find you. Consumers have a behavior called spending, yes some fear we are hitting a recessionary period, but business owners need to realize consumers are addicted and habitual when it comes to spending. Few and far between are the consumers that can allocate spending based on primary versus secondary needs. So in today’s market as your competition heads to hide in the trenches to preserve resources, let them get bit by inflation and pitch your consumer on what you know they need.
Well how do we do this with spending less of your resources?
Online Marketing - you better start a hybrid message in your traditional efforts to drive your potential consumers to the web. Here on the web you are not charged for air time at the moment, but only for the number of clicks your marketing generates. The cost of a click is minimal in today’s market to what it may cost in a year or two. The video information you can express through your website is cheap compared to what you will be paying for thirty second spots on the local television. For efficient information communication, shift your marketing focus to Online Marketing and learn the difference.
By:
Zach Hoffman
Speaker @ the ACEsthetics Dental Marketing & Web Optimization - Conference in Austin, TX, March 28 & 29, 2008
www.ACDA.com - Dental Directory
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
Dial Up: 866-999-4SEO (4736)
Posts
