MySpace – To Believe or Not to Believe
Hope this answers your questions about the MySpace marketing environment…
Who are the demographics of MySpace?
Demographics of MySpace
More than half of the visitors are over the age of 35 years old. If you add visitors 25 or older the site is comprised of 68.3% of this audience (Source: TechWeb).
The demographics are working adults with disposable income. The property was bought by Fox in July of 2005. As a result the unique visitor traffic has increased by 156% year-over-year, this increase has equated to over 55.8 million visitors in August 2006, from 21.8 million last year. These numbers have placed MySpace in the top 3 websites in the US as of last month.
Top 10 Sites in the US 10-30-06
According to Alexa.com
1
Yahoo
2
Google
3
MySpace
4
MSN
5
Ebay
6
Amazon.com
7
YouTube.com
8
Craigslist.org
9
Wikipedia.com
10
go.com
In-Direct Media Dollars Going Toward MySpace
The next movie and television show ads you see, look how many plug their MySpace presence. Being on MySpace today is the equivalent of having your own channel on a network.
Numerous radio station jockeys are plugging MySpace profiles giving added legitimacy to the media.
Search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings.
Your Friend Network – Do I want to identify with these people?
Thanks for the feedback shortly you will not be able to see our clients friend networks. The friend network pictures just go to show you how comfortable people are in their MySpace environments. They are on there for fun, networking, and browsing which is similar to a trip to the local mall.
MySpace Management Time Consumption
Yes, getting views on MySpace takes time, and therefore cost money. Would Jon Hackbarth be getting his two patients a month if his in-house team didn’t use their time to promote his MySpace? Probably not, is he in the ideal market for MySpace I don’t know. Do major metropolitan areas have huge MySpace hubs? Yes, for example Atlanta is by far one of the higher costs per click markets in the country. Now I could spend $6-$7 per a click every day, every month or build a community network on MySpace to compliment my pay-per-click campaign and my web presence.
Now if I draw my existing patients from my website to my MySpace extension just think how much easier you made it for their friends to find you (their potential new dentist) and for people to refer to you. Just another step toward simplicity in a complex environment.
MySpace Functionality
MySpace functionality includes but is not limited to:
Easy blog posting,
Picture portfolio,
Friend network,
Message boards,
Easy video uploading,
Audio uploading (radio ads),
Schedules for events,
And much more.
Search Engine Appeal
Google has a $900 million advertising commitment to market on MySpace for 3 years. Google knows where the eyes are going on the Internet and which surfaces are sticky. MySpace is a very sticky network and if you have a presence on their people are likely to click around and even end up at your website if your MySpace is setup correctly.
The search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings. MySpace is known to be a dynamic environment for web content.
MySpace Marketing
MySpace marketing is not for everyone nor or most forms of marketing. Most market players do not even have the media assets to feed a fire like MySpace or YouTube properly, but if you do what are you waiting for? Your competition?
Feel free to reply with questions and comments.
Thanks,Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
Acesthetics Marketing Seminar Speaker – Austin, TX – March 22-24, 2007 – Topic Below
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Friday, November 17, 2006
Monday, November 13, 2006
Why is your website on a dead-end road?
Why is your website on a dead-end road?
By Zach Hoffman
Would you buy commercial real-estate preferably on an intersection or a dead-end road? For most this is not a question and they would prefer the intersection.
This brings me to the topic of the day:
Macro-Development on the Web vs. Micro-Development on the Web
Macro-development refers to the aspect of creating your own website, the parent site that hosts your information.
Vs.
Micro-development refers to using sites like Google, Yahoo, MSN, MySpace, Craigslist, YouTube, and many more to feed your site traffic. It means having a micro-presence on these larger macro-sites.
Macro-Development
Well back in 1999 when I first started buying domain names I focused on monopolizing an industry I could network with relevant content. At this time I was hot into the stock market and bought a majority of my properties going into the finance industry, an example of the name set bought included, but are not limited to:
StockFN.com
BondFN.com
CreditFN.com
EquityFN.com
AnnuityFN.com
CommodityFN.com
InsuranceFN.com
And the plan is to eventually marry them under the name ParthenonFinancialGroup.com well if you check most of these sites they are not currently developed, but the point is the infrastructure is laid out for a thriving macro web presence. The overall picture is setup and waiting for content. As soon as content is placed on this infrastructure, a web will be created over night that brings these units all under one roof and leads to exponential traffic growth.
Micro-Development
Have you been to an individual’s MySpace account? Or, a website that says “Designed and Maintained By”? Well in both cases you fall within someone’s web, you are now a microcosm of a larger picture. You are an individual under the parent, and the hope of the parent is that you bounce back into their web of content. One benefit to this is it helps your site build search engine rankings as an individual because it classifies your site into a directory unit under a parent site, and the down side is it becomes a traffic leak.
So which presence holds more value?
The parent of the macro-developed network contains the most value. They are the unit similar to Rome, the city all roads lead to and through. The financial commitment to build a macro web presence is more significant than that of a micro web presence, but the benefits are also greater to the macro presence. An ideal situation will play out where you have both, a macro presence fed by a micro presence on larger sites. Beneficial micro presences will include relevant industry directories, search engines, community networking web presence, and many more.
So how does this relate to local businesses?
The web is still young and the in-roads too many sites still lay under-developed. Your goal should be to develop the in-roads to your site, stop thinking of it as Search Engine Optimization. Start doing what is right and relevant, and you will be justly rewarded with results.
Thanks for Reading,
Zach Hoffman – Optimizing One Industry at a Time…
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
By Zach Hoffman
Would you buy commercial real-estate preferably on an intersection or a dead-end road? For most this is not a question and they would prefer the intersection.
This brings me to the topic of the day:
Macro-Development on the Web vs. Micro-Development on the Web
Macro-development refers to the aspect of creating your own website, the parent site that hosts your information.
Vs.
Micro-development refers to using sites like Google, Yahoo, MSN, MySpace, Craigslist, YouTube, and many more to feed your site traffic. It means having a micro-presence on these larger macro-sites.
Macro-Development
Well back in 1999 when I first started buying domain names I focused on monopolizing an industry I could network with relevant content. At this time I was hot into the stock market and bought a majority of my properties going into the finance industry, an example of the name set bought included, but are not limited to:
StockFN.com
BondFN.com
CreditFN.com
EquityFN.com
AnnuityFN.com
CommodityFN.com
InsuranceFN.com
And the plan is to eventually marry them under the name ParthenonFinancialGroup.com well if you check most of these sites they are not currently developed, but the point is the infrastructure is laid out for a thriving macro web presence. The overall picture is setup and waiting for content. As soon as content is placed on this infrastructure, a web will be created over night that brings these units all under one roof and leads to exponential traffic growth.
Micro-Development
Have you been to an individual’s MySpace account? Or, a website that says “Designed and Maintained By”? Well in both cases you fall within someone’s web, you are now a microcosm of a larger picture. You are an individual under the parent, and the hope of the parent is that you bounce back into their web of content. One benefit to this is it helps your site build search engine rankings as an individual because it classifies your site into a directory unit under a parent site, and the down side is it becomes a traffic leak.
So which presence holds more value?
The parent of the macro-developed network contains the most value. They are the unit similar to Rome, the city all roads lead to and through. The financial commitment to build a macro web presence is more significant than that of a micro web presence, but the benefits are also greater to the macro presence. An ideal situation will play out where you have both, a macro presence fed by a micro presence on larger sites. Beneficial micro presences will include relevant industry directories, search engines, community networking web presence, and many more.
So how does this relate to local businesses?
The web is still young and the in-roads too many sites still lay under-developed. Your goal should be to develop the in-roads to your site, stop thinking of it as Search Engine Optimization. Start doing what is right and relevant, and you will be justly rewarded with results.
Thanks for Reading,
Zach Hoffman – Optimizing One Industry at a Time…
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Tuesday, November 07, 2006
Booth Space Can Help ANY Business…(Reflections from my experience in Vegas)
This past week in Las Vegas, at the Hyatt Lake Las Vegas, our company SEO.cc had our first official booth space at the Acesthetics group conference. The experience was awesome and we learned a lot. It was amazing to realize being at the event that it had very little to do with actual sales, but a ton to do with learning about our potential clients and industry networking. This is when I realized it is a whole new level of marketing for any type of business out there, from the local business to the large national corporation.
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor’s image and how they communicate with their clients,
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our Online industry. We were able to understand from our potential client’s eyes how they see our industry, and the potential upside value they see in our services, and where they are currently being short served.
They also expressed growing concerns of the dynamics of our Industry and how they do not understand all cost’s to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package them to give our clients this wanted value.
Our competitor’s image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor’s and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday’s leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients’ concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn’t there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor’s who told me “It’s not being at the show that gets your client’s attention, but your lack of presence there.” Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer’s do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war, it’s as if we can really see how an early troop pull-out may affect an extended war effort. The reaction to a lack of presence will almost have twice the back-lash of not being there at all.
Our place in the industry:
Well at this event there were at least four companies that offered similar services/products as us. Well considering we knew at least one of them would be there we spent a good amount of money and time focused on educating the marketplace as to what services we had to offer. At the end of the day in our commoditized economic environment we face two types of shoppers those concerned with price and those concerned with value (service). We are more oriented on the value (service) portion of the environment because we understand our potential clients are not necessarily operating a price oriented business. Their clients expect value (service) which is what they sell, and our clients expect value (service) from those they do business with.
Our position in the industry is very niche oriented and focused at helping our client’s increase conversion rates and exposure. We realized at the meeting there is a solid fit for us within the cosmetic dental industry in helping higher end practices market their value to clients through the power of the Internet as the Yellow Pages becomes increasingly obsolete.
Potential lucrative alliances with other industry players:
We found that many other companies in the industry could increase their sales if we helped their end users increase sales. This is where synergies/alliances kick-in and companies stand to gain value from working with one another. In all types of business there is always an opportunity for a beneficial partnership, examples: a cosmetic dentist referring to a cosmetic surgeon, McDonalds sending their customers to Blockbuster for a rental special, to a corporate attorney referring out to an intellectual property attorney. Wow talk about varying business goals, huh? But at the end of the day they all want to be the provider providing the solution someone wanted. This creates a happy person and the likelihood they will return to you when they need the service you provide.
So now you’re wondering…What does all this mean to my business?
The information provided can fit into any field of work and the importance to understanding your clients and their needs. Stop asking yourself what people want and get out there and find out. Whether it means taking a booth at a local mall expo, or a convention aimed at your particular business field. Yes, the quality of traffic will differ depending on the event you choose but you will have the chance at traffic. Survey these people and find out what they want and not what you want to sell them. It will help you make an increasingly compelling pitch and at the end of the day help your close.
Best of luck in your future business endeavors. And, Carpe Diem.
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor’s image and how they communicate with their clients,
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our Online industry. We were able to understand from our potential client’s eyes how they see our industry, and the potential upside value they see in our services, and where they are currently being short served.
They also expressed growing concerns of the dynamics of our Industry and how they do not understand all cost’s to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package them to give our clients this wanted value.
Our competitor’s image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor’s and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday’s leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients’ concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn’t there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor’s who told me “It’s not being at the show that gets your client’s attention, but your lack of presence there.” Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer’s do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war, it’s as if we can really see how an early troop pull-out may affect an extended war effort. The reaction to a lack of presence will almost have twice the back-lash of not being there at all.
Our place in the industry:
Well at this event there were at least four companies that offered similar services/products as us. Well considering we knew at least one of them would be there we spent a good amount of money and time focused on educating the marketplace as to what services we had to offer. At the end of the day in our commoditized economic environment we face two types of shoppers those concerned with price and those concerned with value (service). We are more oriented on the value (service) portion of the environment because we understand our potential clients are not necessarily operating a price oriented business. Their clients expect value (service) which is what they sell, and our clients expect value (service) from those they do business with.
Our position in the industry is very niche oriented and focused at helping our client’s increase conversion rates and exposure. We realized at the meeting there is a solid fit for us within the cosmetic dental industry in helping higher end practices market their value to clients through the power of the Internet as the Yellow Pages becomes increasingly obsolete.
Potential lucrative alliances with other industry players:
We found that many other companies in the industry could increase their sales if we helped their end users increase sales. This is where synergies/alliances kick-in and companies stand to gain value from working with one another. In all types of business there is always an opportunity for a beneficial partnership, examples: a cosmetic dentist referring to a cosmetic surgeon, McDonalds sending their customers to Blockbuster for a rental special, to a corporate attorney referring out to an intellectual property attorney. Wow talk about varying business goals, huh? But at the end of the day they all want to be the provider providing the solution someone wanted. This creates a happy person and the likelihood they will return to you when they need the service you provide.
So now you’re wondering…What does all this mean to my business?
The information provided can fit into any field of work and the importance to understanding your clients and their needs. Stop asking yourself what people want and get out there and find out. Whether it means taking a booth at a local mall expo, or a convention aimed at your particular business field. Yes, the quality of traffic will differ depending on the event you choose but you will have the chance at traffic. Survey these people and find out what they want and not what you want to sell them. It will help you make an increasingly compelling pitch and at the end of the day help your close.
Best of luck in your future business endeavors. And, Carpe Diem.
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
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