Tuesday, September 23, 2008

SEO Services – Components of Web Site Behavior

Search Engine Operator offers SEO services for businesses of all size. Our search marketing services increase key visibility for your web site on the major search engines including Google, Yahoo, MSN, AOL.com, and other main search engines used by a majority of the searching public. Search engine demographics are very diverse and the audience of potential website visitors varies greatly dependent on many behavioral variables. Visitors to websites also arrive at greatly differentiating rates including based on seasonal behavior, mass media news, and other socially influential factors that can create variances in your website traffic. Visitors could either be new visitors, returning visitors, members to your website, past shoppers, repeat customers, and many other types of visitors’ websites maybe seeking to entice a visit to their website.

The ability to access a website from so many entry points including the computer at your house, a computer in your office, wireless access on your laptop, internet access off of your wireless mobile phone and an ever increasing amount of web accessibility points. Think of the continuous availability of your website across the internet. The main point of entry for a large percentage of a websites visitor’s will originate from a search engine portal. SEO services can take a company from the second or third page of the search engines to the front page for visibility. Front page search engine listings bring a company into prime visibility. Prime visibility would be the area of your website a visitor sees above the fold on the screen of your potential website visitor.

There are two main ways to obtain listings above the fold on the major search engines. You can either aim to list using sponsored search marketing or search engine optimization. Both areas of SEO services have huge advantages. Sponsored search marketing has many methods of delivering visitors to your website and also marketing brand impressions for branding your business. Potential visitors to websites read text they are clicking on before clicking which turns them into a website visitor and viewer of your advertising brand impression.

Website visitors are great to have visit your web page, the question is once they arrive on your website what is the visitor doing. Is the visitor arriving to your site and just leaving – if so the factor being affected is the website bounce rate. A bounce rate is defined as when a website visitor originates there visit on a particular page of your website and exits from that same web page without visiting any other areas of your website.

You can also see the quantity of website pages someone is viewing across your website. The total number of page visits is an important calculation as to how much visitors find your web page to be relevant to a particular topic and how captive of an audience they become. The total number of page views divided by website visitors will tell you the average number of pages a website viewer is actually visiting. Another area to find important information about your website visitors is the website visitor sources. These sources can include search engines, links from blogs into your websites, links from directories, and links from other potentially relevant sources. Understanding who is pointing to your website is important because it can help you learn about website visitors, consumer feedback, consumer mentions and how visitors find your site.

Complete SEO services will help you understand many aspects of your website you may not have understood in the past. Once you begin to understand the many areas that can affect your website performance you can increase your website business using SEO relevant data and market information.

Tuesday, September 16, 2008

World Association of Newspapers Tries to Block Google-Yahoo! Deal

Summary Intro: We placed this article on our blog to update people as to the resistance being placed by traditional media companies to block the Yahoo and Google deal. This deal has the potential to greatly impact the Internet Marketing industry and should be taken very seriously by those in the Internet Marketing industry. This deal will impact the Internet Marketing field for years to come and can greatly impact the rate of innovation in the Internet Marketing field.



Article from WebProNews and is written by Chris Crum

A couple weeks ago, Google said it would go forward with its proposed deal with Yahoo!, which would see Google supplying ads to Yahoo!, if the U.S. Department of Justice had not yet blocked them from doing so. In other words, they aren't gong to wait for an investigation to play out before they begin.

So far, Google and Yahoo! are still planning on kicking this deal into gear in October. However, the odds that they will be able to do so may have just gotten slimmer. Now the World Association of Newspapers (WAN) has asked not only the U.S. Department of Justice, but also the European Commission and the Competition Bureau of Canada to block the deal, according to paidContent.org, who got some quotes from WAN's president:

"Competition forces each company to offer the best possible terms and helps ensure that newspapers earn a fair market return for the right to display ads and search boxes on their sites. The proposed advertising deal between Google and Yahoo would seriously weaken that competition, resulting in less revenues and higher prices for our members."

“WAN is also concerned that this deal would give Google unwarranted market power over important segments of online advertising. Advertisers will increasingly migrate to Google since they will see diminishing price advantages to advertising through Yahoo. Google has refused to allow Yahoo to show Google ads on the websites of new publishing partners it acquires after the deal is finalized - in other words, Google has imposed a condition that impedes one of Yahoo’s last remaining opportunities to compete with Google. What this means for newspapers is that Yahoo’s bids for their ad business will almost certainly be lower than they are today.”

Microsoft, who is all too familiar with antitrust issues itself, must be thrilled that WAN has stepped up to fight this deal. The company probably has some leftover bitter feelings about not being able to reach a deal with Yahoo! itself, but if the Google-Yahoo! deal comes to fruition, Microsoft is likely to face as much fallout from it as anyone.

Like Stan Schroeder at Mashable says, "This is pretty much along the lines with what Microsoft’s been saying about this deal, and they’re likely to support WAN on this one, so Google and Yahoo now have some very strong opposition working against them."

So far, it is unclear what steps the Justice Department, the European Commission, or the Competition Bureau of Canada will take. September is already about half over, and October will be here before we know it. Will Google and Yahoo! get their deal kicked off or will the game be delayed for a booth review? If it falls through, Google will still be doing well on the advertising field. It might spell something different for Yahoo!.

Monday, July 07, 2008

Search Engine Marketing

A Search Engine Marketing program in today's market should create an Online Marketing campaign with key strategies to bring highly qualified visitors to your website from the major search engines. Search Engine Marketing targets visitors that are expressing interest in your products or services by asking the search engines for information related to your field.

A common practice in Search Engine Marketing today is Search Engine Optimization - SEO – the strategy of creating a website as a relevant source in regards to a websites information. This allows your website to appear on the search engine in the area many associate as being the search engine‘s choice website as a source of information.

Traditional SEO complimented by a Sponsored Search campaign commonly referred to as PPC - Pay-Per-Click or CPC – Cost-Per-Click marketing allows companies to target keywords beyond what their website may currently focus on. Sponsored Search also allows a website owner to have a flexible strategy when it comes to choosing the keywords they would like to attract visitors for or the geographic area they would like to target.

Search Engine Optimization and Sponsored Search combined create a complete SEM - Search Engine Marketing strategy. Search Engine Marketing gives many visitors the impression that your website is a qualified information source because it is at the top of the search engines.

The quality of website visitor traffic can vary based on your website positioning. When being placed at the top of the search engine you are most likely to attract an active and ready to act shopper. Whereas being placed on the second or third page of the search engine you are more likely to attract a researching visitor.

A complete Search Engine Marketing solution should encompass both Search Engine Optimization and Sponsored Search on the major search engines.

Once a visitor arrives at your website you want them to perceive you as a relevant source of information. You are already in the consumers’ mind relevant to a specific topic because the user found you on the major search engines. The next step in the communication channel is developing a relationship.

When a visitor arrives on your website it is important they find relevant content. Visitors to your website can represent many objectives in the online world, including turning a visitor into a lead or sale. When creating your online marketing strategy for your business it is important to focus on the results you would like to see your website deliver – leads or sales –it is also important to create a concise message that you would like your visitor’s to receive.

Qualified website visitors can arrive from both types of search engine marketing, Search Engine Optimization and Sponsored Search Marketing. We find the best way to test Search Engine Marketing and its effectiveness, is by starting with a Sponsored Search Marketing campaign and using the data collected in your campaign to create the strategy for your Search Engine Optimization campaign. A Search Engine Optimization campaign is not as dynamic for targeting as a Sponsored Search Marketing campaign, though a Search Engine Optimization campaign will mark your site as a relevant source for information.--

Zach Hoffman
www.SEO.cc - Online Marketing Agency
Zach@SEO.cc
Dial Up: 866-999-4SEO (4736)

Monday, May 19, 2008

SEO – Search Engine Optimization – What is it?

The Online Marketing medium continues to evolve, but one buzzword has established itself as a stronghold in Search Marketing and this is SEO, Search Engine Optimization. So what is SEO?

SEO – search engine optimization, the technique of placing a website as a relevant source for search engines to reference for information

As the search engines continue to evolve the complexity of turning your website into a search engine resource for information continues to get increasingly complex.

The following information establishes a sampling of the factors search engines use to measure whether a website is relevant to the search engine:

Meta-tags – the creation of information that is placed at the top of all web page back-end (area
users do not see) documents to establish what a website is about and the keywords it should be established relevant for. Characteristics include title, keywords, description, and other references that do exist you can create in your tags – but are known not to have much weight as compared to the three mentioned above. Each of a website’s pages should have unique meta tags that reinforce the keywords that are naturally present on that particular page.

Examples of Meta-Tags: e-mail zach@seo.cc for sample - blog does not allow post of code

Meta Title Tag – the information in this tag will appear as the title of the page title in the top right-hand corner of the web browser window. This tag should describe the page at hand and utilize the keywords in which that page is to be focused around. The meta title tag is currently believed to be the most heavily weighted meta-tag by search engine spiders.

EXAMPLE: e-mail zach@seo.cc for sample - blog does not allow post of code

Meta Description Tag – this tag should be used to provide a brief description of the page at hand in proper sentence format. Try to create one to three sentences which include the different variations of the keywords being targeted on that particular page. In many cases this description is what is displayed below the page title in the search engine results pages.

EXAMPLE: e-mail zach@seo.cc for sample - blog does not allow post of code

Meta Keywords Tag – in this area list the keywords in which you have decided to focus that page of your website on. Long extensive keyword lists are not going to work favorably towards your website. Try keeping this keyword list down to a maximum of ten keywords per page. Separate the keywords with commas and keep them all lower-cased.

e-mail zach@seo.cc for sample - blog does not allow post of code

Images – pictures on your website speak an advanced language to web users as they speak to a user’s vision. These pictures currently cannot be read by the search engine blindly, but you the web page owner can make these pictures speak. The strategies to make pictures speak include proper file names to describe your picture and proper alt tags (alternative information to appear in case the picture does not load); an alt tag should be a brief two to five word description of what a particular website photo is.
Example of Image ALT Tags
ALT Tags on a Linked Image: e-mail zach@seo.cc for sample - blog does not allow post of code

ALT Tags on a Non-Linked Image: e-mail zach@seo.cc for sample - blog does not allow post of code

Site Map – structure of your website and all the web pages that comprise your current website, this information helps the search engines guide their computers through your particular website and tell the search engine what information it may want to index. Write your site map as an outline of your website with each page title hyperlinked to that page.

Social Media – involves using platforms to create dynamic data for the search engines to find information about your website from what they may consider to be relevant resources. The most basic form of this media is creating a blog and this is becoming a large factor in search engine optimization success. A blog is the most basic form of website social media and allows for a website publisher or owner to write dynamic content to either point relevant information to their current website or to a relevant source of website information.
Examples of Social Media
Blogs
MySpace.com
Digg.com
Yelp.com
FaceBook.com
FatWallet.com
LinkedIn.com

Website Address Relevance – when you are on a particular website and you click around onto various sections or pages you want to be sure the information describing your page is relevant to the information the user will find on each page of the website. If you need to re-name a corresponding page, the page being re-named for relevance should have a “301 re-direct” placed on it – this allows for the old page to be forwarded to the new home of the information.

Dependant on the code being used on the websites 301 permanent redirects can be different.

In conclusion, Search Engine Optimization is a continuously evolving method to creating a website to be relevant to a search engine. Methods of Search Engine Optimization mentioned above are only a fraction of current methods being put into play, other methods are currently always arising in the marketplace and we make it our job to stay on top of the rapidly evolving Search Engine Optimization marketplace.

We are holding three weekly educational seminars this week on Online Marketing and have limited space available for Thursday - May 22, 2008 at 4:00 PM EST & Friday - May 23, 2008 at two times 11:00 AM & 4:00 PM EST.

Please RSVP to Zach@seo.cc.

Please forward this on to any colleagues you know that may be interested in our services.

Sunday, May 18, 2008

Microsoft Yahoo Deal - Quickly Fading

Based on a May 8, 2008 article in the Wall Street Journal titled "Microsoft Looked at Facebook as Yahoo Bid Crumbled," it is quickly become apparent that Microsoft's patience is growing thin with Yahoo, and rightfully so. With the continued failure to come to a reasonable deal with Yahoo - Microsoft executives seem to be seeking alternatives from Yahoo to find partners to help there audience reach grow. Currently Microsoft had approximately 563.2 million visitors on their web properties in March, up only 7% from the same month last year - and they want this number to grow.

So here is what the current situation looks like:
1) Microsoft is talking to Facebook off the table to see if they would even consider a complete sale.
2) Google is looking into a marketing partnership with Yahoo - but looking cautiously.
3) Yahoo and Time Warner continue to stay in talks.

Yahoo should seriously consider committing to a deal (sooner rather than later) or let their employees' focus on the companies continued growth - either way I am sure the Yahoo executives have only successfully created a stir within their own community.

Monday, May 12, 2008

The Dynamic Landscape of Marketing

Target marketing continues to evolve – from the early days of Radio Marketing to today’s transition to Web Marketing. All forms of marketing are perceived to be effective; the main cornerstone of your marketing must be a strong marketing plan. Many educated marketing firms will acknowledge all forms of media are structured to complement each other – whether you choose to embark on a direct mail marketing approach, e-mail marketing, magazine marketing, online marketing, radio marketing, television marketing, or web marketing – or one of the other many ways to reach out to your marketplace.


Marketing ideas are endless and can have many objectives, but all must reach out with one established goal - communicating and persuading your target market audience. Today’s marketing audience is bombarded with marketing messages which makes it more important than ever to identify your market audience. The beauty of marketing is regardless of the medium your marketing representative should be able to shine a light on the potential audience you will be hitting through your market approach.

Ways of identifying your audience through different mediums may include - but are not limited to the following:

Direct Mail – through mailing addresses database searched you can narrow down your audience to specifics as to a person’s marital status, income level, proximity to your practice, family size and any other demographic specifications you may want to work into your program.

E-Mail Marketing – talking to your current prospects? Already have e-mail opt-ins? Talk to this audience as they might be your most ripe prospects. Don’t violate their trust through daily e-mails, but try to reach out on either a weekly or monthly basis. Grow the seeds you have already planted and nurture them into All Star clients.

Magazine Marketing – targeting a specific community? Be prepared for the long-haul one impression in magazine marketing will not break the barrier of reaching an audience eyes. Readers will take time to adjust to your presence in the magazine, but once seen numerous times it will hopefully trigger the subliminal mind when they see your marketing somewhere else.

Online Marketing – somebody searching for you? Want to be found when your audience is searching for what you do? Target your audience on the major search engines – Google, MSN, and Yahoo – they all hit different audiences that habitually use and trust the medium for providing answers to their questions. Search leads are highly qualified and furthest down the buying cycle than all mediums. Online Marketing can be targeted to pitch your services on a time schedule or specific to a geographic location on a map – which creates a highly relevant audience. This medium is the most flexible and impactful form of direct marketing when it comes to response and measurement of user behavior interactions.

Radio Marketing – can you hear me now? Identify your audience based off of listening demographics, talk show or music genre audience. Radio marketing can be real precise in nature but varies from easy listening to sport’s radio talk – learn your audience and target with a radio representative who understands your market. Be prepared to market in this medium for the long-term as prospect turnaround could take months to years.

Television Marketing – ever wonder why a 30 second spot ends up looking like a ripple from throwing a pebble into a lake - and quickly disappears? Try the 30 minute to 60 minute approach of educating an audience as to what you can do to make their life better. How working with you as a person is going to make them feel more confident and feel better in their daily life. Become their resource for information and the professional in their field.

Web Marketing – your website speaking to your audience? Make sure your website is concrete in form when it comes to speaking to various personas; the web is not a one shot draw. The days of having an online brochure are in the past, you need something to make you stand out from the crowd – web videos, surveys, e-mail list, user participation – you name it. What makes you remember a website? Do people remember yours? Today’s market is full of online brochures, produce a website that speaks to people and reap the rewards – connect with your audience and make them remember you.

Here at SEO.cc – we understand the marketing world is very complex. It is very important to reach out to a professional and make sure your marketing strategy with multiple prongs and fits into your budget for a long-term approach and strategy which makes potential clients feel as though you are the source to helping them obtain the best results for what they are looking for.

To help you reach your goals with Online Marketing we are offering three free Online Marketing seminars this week:

1) Thursday, May 15 @ 4:00 PM EST
2) Friday, May 16 @ 11:00 AM, or
3) Friday, May 16 @ 4:00 PM.

If you choose to join - we will provide you a free ranking analysis of your website - for those who attend. Please RSVP by contacting us at Zach@SEO.cc, with your date and preference, space is limited. Sign up today or have your office manager join us!
Hope you are having an awesome ’08!

Thank You,

Zach Hoffman
SEO.cc – Search Engine Operator, CEO
Zach@SEO.cc
Toll-Free Contact: 866-999-4SEO(4736)

Monday, March 24, 2008

How Many Clicks to Get a Consumer Purchase?

Remember the old ad "How many licks to get to the center of the Tootsie Roll pop?" Well "How many clicks to get the consumer to purchase on your website?" Is bidding on #1 Sponsored Search positioning neccessary, as a Sponsored Search Marketing professional I would say no, and especially after reading this report - Search Before the Purchase - you may agree. We use the search engine to research and not just jump to conclusionts, that's why it is important to make sure your website is effective.

Monday, February 04, 2008

SEO.cc – Super Bowl 42 - Marketing Evolves

The evolution of marketing has truly shifted as Fox leads the pack with hybrid marketing, through Traditional Marketing spots with MySpace Video plugs http://www.myspace.com/superbowlads , during Super Bowl 42. As the New York Giants pulled off the unbelievable upset of the New England Patriots, the commercials of Super Bowl 42 seemed to have little impact as this year’s game was actually the best viewing.

This year’s commercials seemed to have very few situations of message repetition as advertisers pushed for the greatest variety of commercial plugs. This made me as a marketer and viewer feel these commercials were not necessarily created for brand impact during the Super Bowl, but for the after affects the ‘Super Bowl Ad’ buzz would have on the number of repeat views Fox may be able to generate on MySpace.

The message is traditional media rapidly is creating a hybrid situation of marrying television with the Internet. The most valuable air-time in regards to traditional marketing toward American’s was feathered with integration between the television and the Internet.

What does that tell us business owners and advertisers out there? Well more and more traditional media is feeding the interested public when they arrive on the web and search engines. Advertising through traditional media today without having an Online Marketing plan is like trying to hit a baseball without a bat, you’re never going to be able to catch that out the park shot, just as you will never be able to catch the consumer whose interest you sparked in your services.

Marketing is a multiple prong attack that needs to have a core message and feed out to various media channels to communicate the core message at the heart of all marketing messages. Whether your goal is to sell a service or a product you need to learn to train the consumer how to find you. Consumers have a behavior called spending, yes some fear we are hitting a recessionary period, but business owners need to realize consumers are addicted and habitual when it comes to spending. Few and far between are the consumers that can allocate spending based on primary versus secondary needs. So in today’s market as your competition heads to hide in the trenches to preserve resources, let them get bit by inflation and pitch your consumer on what you know they need.

Well how do we do this with spending less of your resources?

Online Marketing - you better start a hybrid message in your traditional efforts to drive your potential consumers to the web. Here on the web you are not charged for air time at the moment, but only for the number of clicks your marketing generates. The cost of a click is minimal in today’s market to what it may cost in a year or two. The video information you can express through your website is cheap compared to what you will be paying for thirty second spots on the local television. For efficient information communication, shift your marketing focus to Online Marketing and learn the difference.

By:

Zach Hoffman

Speaker @ the ACEsthetics Dental Marketing & Web Optimization - Conference in Austin, TX, March 28 & 29, 2008

www.ACDA.com - Dental Directory

www.SEO.cc - Online Marketing Agency

www.DentistryWebsites.com - Bringing Your Practice Online

Zach@SEO.cc

Dial Up: 866-999-4SEO (4736)

Monday, January 28, 2008

Internet Marketing Strategies - Google AdWords Account Structure

Internet Marketing Strategies - Google AdWords Account Structure – By Zach Hoffman

A key to a successful Internet Marketing Strategy is a Sponsored Search Marketing campaign. One primary part of Sponsored Search marketing is the Google AdWords system.
Google AdWords allows users the ability to bid on top placement on the Google website and the Google search network. The Google AdWords system also has access to a content network which allows syndication of their marketing across a variety of websites.
Google AdWords is categorized as Search Engine Marketing when it comes to an Internet Marketing Strategy.

We will dissect the structure of a Google AdWords account to help you plan out the proper strategy when it comes to the search engine marketing aspect of your Internet Marketing Strategy. A Google AdWords Account has the following structure:

Campaign > Ad Group > Keywords & Ad Copy

The campaign level of the Google AdWords account appears immediately after the main account level. A campaign is the level of an AdWords account is where you have the ability to set the geographic targeting, language targeting, time scheduling for both daily and for the time on the clock in 15 minute increments. The campaign level description should correlate with the internal theme of Ad Groups.

Campaign>AdGroup>Keywords & Ad Copy

The Ad Group level of the Google AdWords account appears immediately after the campaign level of the account. The Ad Group is the area where we are able to have 10,000 (ten-thousand) sections to organize your keywords in direct correlation with the Ad Copy you plan on your keywords triggering. Your Ad Group name should have a relevant theme to the keywords found in the Ad Group.

Campaign>AdGroup>Keywords & Ad Copy

The Keywords of the Google AdWords account appear directly below the Ad Group. Keywords are words you would like to target on the search engine. There are three distinct styles to create your keywords and they are broad match, phrase match, and exact match.

Broad match keywords target the words you typed in and any words in combination with them or between the words.

Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase.

Exact match is the exact keyword you want your Ad Copy to hit for. Your Ad Copy and keywords should have strong relevant correlation.

Campaign>AdGroup>Keywords & Ad Copy

Ad Copy is part of an Ad Group where you need to have strong relevancy and correlation with themes in the keyword set. The Ad Copy you are provided has area for 4 (four) messages: Ad Title, Description Line 1, Description Line 2, and your Display URL.

Your AdCopy should have multiple catches to stand out in the marketplace. Your Ad Title should create interest in your Ad Copy and help the rest of your message standout. One key to think about is what will set you apart from the general marketplace. This may include capitalizing all the words in your title or even placing a call to action with even the just the first word capitalized leading into a message. Your AdCopy will vary if you’re selling an item versus selling a service. Some ads may be local oriented if you are in the service business. Also, local oriented ads targeted to a specific geography will need to be separated into their own Campaign.

AdWords Account Structure Summary…

AdWords accounts take a well structured approach for the most optimal results and relevancy programmed in before you begin your bidding. We have been working on creating accounts for over 5 years and continue to learn something new every day. Be sure to manage and measure your account as the market is always changing, one great tracking mechanism is Google Analytics.

By Zach Hoffman

SEO.cc – Search Engine Operator, Inc. –CEO
www.SEO.cc – Online Marketing Agency
www.DentistryWebsites.com – Dental Websites
www.ACDA.com – National Dental Directory
Call Today 866-999-4SEO
Lecturing in Austin, TX – March 28-29, 2008 – www.ACESthetics.com
Topic – Conversion Tracking

Monday, January 21, 2008

Search Engine Optimization-SEO-Website Cornerstone Development

SEO, also known as Search Engine Optimization, is the process of placing a website as a relevant source for a topic of information at the top of the major Search Engines, Google, Yahoo, and MSN. There are many ways to perform SEO. The following are a few of the many techniques we use to create an SEO campaign.

The first step is choosing the keywords you want to target. These should include words that you feel your target audience would type in to the search engines to find your website. If you are looking to target a city tied to your keywords please consider selecting the top 3 cities you would like to target to tie in with your target keywords.

The second step is to choose a domain name relevant to the topic of your website. Using keywords in your domain name relevant to the keywords you are looking to target will help you communicate your relevance to the associated keywords you are looking to target with the major search engines.

The third step is to map out your website. This information should have been provided to you from your website designer. The site map is the layout of your website as a hierarchical structure working from the primary pages of your website, to the secondary pages of your website, and onto the tertiary pages of your website. There may be additional pages under this hierarchy and you should categorize them as such.

The fourth step is to begin writing the meta-tags for each web page you would like to be optimized. You should start with your primary pages and work your focus down. The meta-tags should be written with three distinct areas: title creation, keyword targeting, and description. The title is what will appear in the upper left hand corner of the web browser describing what the specific page is about. The keyword targeting will be the keywords you are instructing the search engine to mark your page as relevant for when it comes to the particular page. Description is the summary of the webpage you would like to display as the description of the website to the major search engines. Creating proper meta-tags is the cornerstone to creating a Search Engine Optimized-SEO website. The meta-tags should also all have a tightly weaved theme relevant to each other.

The fifth step is to categorize your site properly for directory submission. This means knowing how to classify your website based on the industry you know your site is relevant for. The directory will also ask which geographic area you are most relevant for and ask you to most likely categorize your website on a country level. The search engine will then most likely pull your city specific information from your meta-tags and your contact us page.
The process to SEO your website described above is a great starting point for a solid SEO campaign. SEO is a continuous process because the search engines continue to tweak their search engine algorithms (functions) to allow the most relevant websites to reign supreme.

When performing SEO always remember relevancy is king.

By Zach Hoffman

SEO.cc – Search Engine Operator, Inc. –CEO
http://www.seo.cc/ – Online Marketing Agency
http://www.dentistrywebsites.com/ – Dental Websites
http://www.acda.com/ – National Dental Directory
Call Today 866-999-4SEO
Lecturing in Austin, TX – March 28-29, 2008 – http://www.acesthetics.com/
Topic – Conversion is King