Happy Holidays & Season’s Greeting from www.SEO.cc
Analysis & Review of the Wall Street Journal (WSJ) article: Best (and Worst) Ads of ‘06
Major marketing campaign projects kickoff as the Super Bowl kicks off every year. Water cooler talk about your Super Bowl marketing campaign can either make or break your business at the level of corporate America. Corporate America is a great place for small to medium size businesses around the country to learn from because they have the budget to do macro research into the population’s behavior and reaction capability. It is evident that the successful (best) advertising campaigns of ’06 integrated a strong web component to bring users into interactivity with their brand which we will explore below.
As a marketing agency focused on Online Marketing, at SEO.cc, Search Engine Operator Inc. we are always interested to see what trends are taking place in the overall marketing industry. Many of the marketing successes this year integrated traditional media with the means of interactive online marketing. We are always fielding questions by are clients in regards to how they can best integrate their traditional media with interactive online marketing.
Here we are going to identify some of the advertising campaigns the WSJ identifies in their article of best and worst advertising campaigns, and the goal of the organization behind the advertising campaign as to how they wanted the consumers to react.
CareerBuilder.com Example (Media Used: Television and Online)
The CareerBuilder.com monkey campaign which can be seen in video at the commercial YouTube links below:
http://www.youtube.com/watch?v=eBFRBlXyzO4 – CareerBuilder Commercial Spot 1
http://www.youtube.com/watch?v=15XlmfTM0XY – CareerBuilder Commercial Spot 2
http://www.youtube.com/watch?v=BVkRzY9ru7E – CareerBuilder Commercial Spot 3
http://www.youtube.com/watch?v=GSy1EeRzShU – CareerBuilder Commercial Spot 4
These commercials drew people to the CareerBuilder.com website where they have a web banner at the bottom of the page to compliment the advertising campaign (destination URL of banner http://www.careerbuilder.com/monk-e-mail/default.aspx?sc_cmp2=JS_MONK-E-MAIL). At this link consumers could create funny ad campaign themed e-mails to send out to friends and colleagues. As a result of this advertising campaign e-mails from the above link continue to circulate more then 11 months later, site traffic rose 34% over the course of the year, and consumers going to the link to create an e-mail to send to their friends spent anywhere in the range of six to nine minutes on the site.
The CareerBuilder.com advertising campaign created priceless viral marketing. All advertising circulated was sent by friends whom network with one another. If you watch the commercials above on YouTube you will also see they strike humor into a situation that otherwise many people feel upset about (having to look for a new job). By portraying colleagues as monkeys the ad campaign identifies with the audience saying “don’t worry we understand, it’s them…not you.” This advertising campaign across the board shows the capability of cross-medium marketing.
KFC Example (Online, Newspaper, and Video)
KFC (a division of Yum Brands) took a new approach to advertising the product launch of their new Buffalo KFC Snacker by running a campaign across three various media: the newspaper, the television, and then drawing traffic to their website. Their attempt with the advertising campaign was to attract Tivo users to use the technology to rather than skip their commercial to tape it at the times identified in the newspaper and then watch the commercial frame by frame rather than to fast forward through it to get a code for a coupon to place on the website for a free sandwich coupon. Now the way this was strategically planned consumers had to go on a mission to find the free secret code. Once one consumer found the secret code, KFC had many ways to gain from the code including the priceless Word of Mouth endorsement. Once one person had the code to get a “free” sandwich they were bound to tell their friends and post the information to their friends Online.
If we check the Google rankings for “kfc buffalo snacker code” we come back with over 1,400 results, which means the message definitely was dispersed. The offer ended up on multiple message boards with large audiences looking for free items and codes and also received over 800+ mentions in the media. The ad was also broadcasted for free as a portion of various news segments. The company saw an increase of website traffic of 3 million page views, which is 40% higher then the amount of traffic it normally gets over the same period of time.
Yum Brands is very good at gaining free exposure in the media by giving away free items, for example their Worlds Series target gimmick from Taco Bell (Article about Taco Bell ad campaign with Major League Baseball http://money.cnn.com/2004/10/25/news/fortune500/tacobell_baseball/index.htmhttp://money.cnn.com/2004/10/25/news/fortune500/tacobell_baseball/index.htm) promising the country free beef tacos if the target gets hit during a major baseball game. This advertisement every year receives free press from many media outlets including but not limited to ESPN because of the sports related theme. If we check the Google rankings for “taco bell target baseball” we get over 200,000 results reflecting the vast expanse and reach of this campaign.
Philips Norelco (Example: Online, Radio/Video – Howard Stern plug)
Philips Norelco took a new approach to advertising their new razor created for shaving “everywhere” on a man’s body at the URL http://www.shaveeverywhere.com/. Their goal with this campaign was to attract young men and those concerned with their personal body parts being “hairless.” So to attract this audience guess who they choose as their targeted plug? Howard Stern your old buddy on Sirius. This campaign has been seen as highly effective and to date has drawn over 1.8 million viewers to the site. The goal of this campaign was to not make a public announcement to the world as to what their product could do, but to create buzz amongst their target audience. The site definitely plays in sexual innuendo humor and once again spreads the viral marketing which is very successful in today’s highly connected world. This campaign is a great example of targeting a segment within your targeted marketing audience effectively.
Conclusion
These are just a few of the examples from the Wall Street Journal article about the “Best (and Worst) Ads of ’06,” check out the article in its entirety at http://www.post-gazette.com/pg/06356/748285-28.stm. The statistics and data used in the above article were also taken from the source article from the Wall Street Journal. We highly recommend this article as a great read. We choose to expand on this article because of the particular campaigns they identify which had a strong web integration aspect involved.
Happy Holidays and Best of Luck in ’07…
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,
Zach Hoffman
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
www.DentistSeminars.com - Dental Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
Dental Online Marketing Seminar - March 23-24, 2006 - Austin, TX -
ACESthetics.com
Topic: Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Zach Hoffman - Bio
Zach Hoffman has lived in the dental industry for 20+ years (through the experiences of his father Dr. Howard J. Hoffman, DDS). He has seen the industry transition from a practice focused on insurance based patients to a practice focused on sedation, boutique style cosmetic treatment. Zach still contemplates becoming his father’s dental apprentice by keeping a keen eye on the dental industry, but has chosen to pursue marketing. His background in Economics and Finance, from the University of Central Florida, gives Zach a broad range of knowledge varying from demographics research to identifying business opportunities. With this skill set he has helped his clients maximize their returns on marketing investment dollars.
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
Wednesday, December 27, 2006
Monday, December 25, 2006
Monday, December 18, 2006
Lines, Lines Everywhere…Fulfillment Becoming Today’s HOT Commodity
So after pondering this weekend as to what I would be writing about this coming Monday I reflected on what bothered me most over the past week. More than anything it was the lines and the crowds of the old economy, or reality (sometimes I mix them up)? What does this have to do with Online Marketing you ask? Everything.
For consumers like me who are not fans of long lines and crowded places it is giving us evermore an excuse to join the growing number of online shoppers. Well if I don’t own an online commerce business, how does this affect me? Your consumers of yesteryear who have now made their first purchase online have made a virtual quantum leap into the extent of their comfort with online services and information.
Consumers are increasingly living in a society of what can you do for me. Reminding me of an old famous Kennedy quote:
“And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country.”
Are fellow Americans today live in a society of asking, ask not what a company can do to get my business, ask what a company will do to get my business?
Will they provide me free information, free services, why do I want to shop with you?
We are moving into an evermore demanding economy where traditional lines and business conditions are being destroyed, and therefore our needs demand and need for fulfillment continue to increase exponentially. Fulfillment in today’s world is reaching critical mass and what was demanded today, people wanted to see fulfilled yesterday (hint hint for you dentist, got to love your CEREC).
Fulfillment in demand? Demand for something intangible, yes the demand for the service of being fulfilled. In a service based economy this fulfillment is a major gap that companies need to learn to close. The best example is holiday consumer demand for gaming systems. We see gaming systems bought last week in the store for $400 going for near $1,000+ on eBay talk about value of fulfilling a “brats” holiday needs. That’s a 150% increase in value only justified by the fulfillment period. On that note, hope you enjoyed this food for thought.
Article with data that inspired these writings http://www.ecommerce-guide.com/news/trends/print.php/3524581
Happy Holidays and Best of Luck in ’07…
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,Zach Hoffman
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
www.DentistSeminars.com - Dental Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
Dental Online Marketing Seminar - March 23-24, 2006 - Austin, TX -ACESthetics.com
Topic: Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Zach Hoffman - Bio
Zach Hoffman has lived in the dental industry for 20+ years (through the experiences of his father Dr. Howard J. Hoffman, DDS). He has seen the industry transition from a practice focused on insurance based patients to a practice focused on sedation, boutique style cosmetic treatment. Zach still contemplates becoming his father’s dental apprentice by keeping a keen eye on the dental industry, but has chosen to pursue marketing. His background in Economics and Finance, from the University of Central Florida, gives Zach a broad range of knowledge varying from demographics research to identifying business opportunities. With this skill set he has helped his clients maximize their returns on marketing investment dollars.
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
For consumers like me who are not fans of long lines and crowded places it is giving us evermore an excuse to join the growing number of online shoppers. Well if I don’t own an online commerce business, how does this affect me? Your consumers of yesteryear who have now made their first purchase online have made a virtual quantum leap into the extent of their comfort with online services and information.
Consumers are increasingly living in a society of what can you do for me. Reminding me of an old famous Kennedy quote:
“And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country.”
Are fellow Americans today live in a society of asking, ask not what a company can do to get my business, ask what a company will do to get my business?
Will they provide me free information, free services, why do I want to shop with you?
We are moving into an evermore demanding economy where traditional lines and business conditions are being destroyed, and therefore our needs demand and need for fulfillment continue to increase exponentially. Fulfillment in today’s world is reaching critical mass and what was demanded today, people wanted to see fulfilled yesterday (hint hint for you dentist, got to love your CEREC).
Fulfillment in demand? Demand for something intangible, yes the demand for the service of being fulfilled. In a service based economy this fulfillment is a major gap that companies need to learn to close. The best example is holiday consumer demand for gaming systems. We see gaming systems bought last week in the store for $400 going for near $1,000+ on eBay talk about value of fulfilling a “brats” holiday needs. That’s a 150% increase in value only justified by the fulfillment period. On that note, hope you enjoyed this food for thought.
Article with data that inspired these writings http://www.ecommerce-guide.com/news/trends/print.php/3524581
Happy Holidays and Best of Luck in ’07…
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,Zach Hoffman
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
www.DentistSeminars.com - Dental Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
Dental Online Marketing Seminar - March 23-24, 2006 - Austin, TX -ACESthetics.com
Topic: Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Zach Hoffman - Bio
Zach Hoffman has lived in the dental industry for 20+ years (through the experiences of his father Dr. Howard J. Hoffman, DDS). He has seen the industry transition from a practice focused on insurance based patients to a practice focused on sedation, boutique style cosmetic treatment. Zach still contemplates becoming his father’s dental apprentice by keeping a keen eye on the dental industry, but has chosen to pursue marketing. His background in Economics and Finance, from the University of Central Florida, gives Zach a broad range of knowledge varying from demographics research to identifying business opportunities. With this skill set he has helped his clients maximize their returns on marketing investment dollars.
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
Monday, December 11, 2006
Multiplying Factor of Search Engine Name Branding
Multiplying Factor of Search Engine Name Branding
By Zach Hoffman
Google being used as a multiplying factor in current (Q4 2006) marketing campaigns is proving to become a popular model. Two major spots where Google has been featured is in Pontiac’s current commercial campaign (YouTube video http://www.youtube.com/watch?v=BtCJvxuIYDk ) and in time square with Google co-branding the fact that you can visit their site on the Palm Pilot wireless device (image below). Associating yourself with search engine positioning in today’s marketplace builds popularity and credibility. 91% of US adults visit search engines to search for information (source: PewInternet.org, Nov. ’04) and 79% of US adults use the search engines to find health/medical related information (source: PewInternet.org, Dec. ‘05)
Once you get a potential consumer to visit the search engine to search for you they now become opt in consumers. They find you as a more credible resource because you are listed at the “top” of their topic of interest. Now if you take the approach Pontiac uses and reinforce your presence on the Internet the consumer who now only had a 5-30 second interaction with you, has now been multiplied to a brand building experience that may last anywhere from 3 minutes to an hour once they visit your site on the Internet. Your MFT (multiplying factor of time) has now improved to somewhere over 600%. This should be a factor in your marketing effects equation. We analyze the life of marketing in newspapers and magazines with shelf time, but now with the Internet we should be measuring the average period of time of interactivity we can create with potential end-users.
Years ago companies were paying exuberant rates to sign up to be an AOL Keyword exclusive and the same value should be placed on a Google keyword in today’s market. The astronomical returns we have seen local businesses achieve by being at the top of a search engine ranking prove its extreme value. Search engine branding will continue to grow in value exponentially as an increased number of consumers continue to seek their information from search engines. With a number like 91% of consumers using the Internet to search for information the only question left in your mind should be,
where am I?
Good Luck in ’07.
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,Zach Hoffmanwww.SEO.cc - Online Marketing Agencywww.DentistryWebsites.com - Bringing Your Practice Onlinewww.DentistSeminars.com - Dental Online Marketing SeminarsZach@SEO.ccDial Up: 954-763-1130Dental Online Marketing Seminar - March 23-24, 2006 - Austin, TX -ACESthetics.com
Topic: Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Zach Hoffman - Bio
Zach Hoffman has lived in the dental industry for 20+ years (through the experiences of his father Dr. Howard J. Hoffman, DDS). He has seen the industry transition from a practice focused on insurance based patients to a practice focused on sedation, boutique style cosmetic treatment. Zach still contemplates becoming his father’s dental apprentice by keeping a keen eye on the dental industry, but has chosen to pursue marketing. His background in Economics and Finance, from the University of Central Florida, gives Zach a broad range of knowledge varying from demographics research to identifying business opportunities. With this skill set he has helped his clients maximize their returns on marketing investment dollars.
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
By Zach Hoffman
Google being used as a multiplying factor in current (Q4 2006) marketing campaigns is proving to become a popular model. Two major spots where Google has been featured is in Pontiac’s current commercial campaign (YouTube video http://www.youtube.com/watch?v=BtCJvxuIYDk ) and in time square with Google co-branding the fact that you can visit their site on the Palm Pilot wireless device (image below). Associating yourself with search engine positioning in today’s marketplace builds popularity and credibility. 91% of US adults visit search engines to search for information (source: PewInternet.org, Nov. ’04) and 79% of US adults use the search engines to find health/medical related information (source: PewInternet.org, Dec. ‘05)
Once you get a potential consumer to visit the search engine to search for you they now become opt in consumers. They find you as a more credible resource because you are listed at the “top” of their topic of interest. Now if you take the approach Pontiac uses and reinforce your presence on the Internet the consumer who now only had a 5-30 second interaction with you, has now been multiplied to a brand building experience that may last anywhere from 3 minutes to an hour once they visit your site on the Internet. Your MFT (multiplying factor of time) has now improved to somewhere over 600%. This should be a factor in your marketing effects equation. We analyze the life of marketing in newspapers and magazines with shelf time, but now with the Internet we should be measuring the average period of time of interactivity we can create with potential end-users.
Years ago companies were paying exuberant rates to sign up to be an AOL Keyword exclusive and the same value should be placed on a Google keyword in today’s market. The astronomical returns we have seen local businesses achieve by being at the top of a search engine ranking prove its extreme value. Search engine branding will continue to grow in value exponentially as an increased number of consumers continue to seek their information from search engines. With a number like 91% of consumers using the Internet to search for information the only question left in your mind should be,
where am I?
Good Luck in ’07.
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,Zach Hoffmanwww.SEO.cc - Online Marketing Agencywww.DentistryWebsites.com - Bringing Your Practice Onlinewww.DentistSeminars.com - Dental Online Marketing SeminarsZach@SEO.ccDial Up: 954-763-1130Dental Online Marketing Seminar - March 23-24, 2006 - Austin, TX -ACESthetics.com
Topic: Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Zach Hoffman - Bio
Zach Hoffman has lived in the dental industry for 20+ years (through the experiences of his father Dr. Howard J. Hoffman, DDS). He has seen the industry transition from a practice focused on insurance based patients to a practice focused on sedation, boutique style cosmetic treatment. Zach still contemplates becoming his father’s dental apprentice by keeping a keen eye on the dental industry, but has chosen to pursue marketing. His background in Economics and Finance, from the University of Central Florida, gives Zach a broad range of knowledge varying from demographics research to identifying business opportunities. With this skill set he has helped his clients maximize their returns on marketing investment dollars.
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
Saturday, December 09, 2006
Google Invades The Airwaves
=====================================================================
An iEntry.com Mailing =====================================================================
WebProNews - Google Invades The Airwaves
December 09, 2006
http://www.WebProNews.com
====================================================================
Google Invades The Airwaves
Joe Lewis Staff Writer
Google announced in a corporate blog that it has officially begun beta testing its Audio Ads marketing platform. Earlier this year, the company acquired dMarc Broadcasting as part of its plans to crossover into radio advertising.
Google has made waves in recent months in its efforts to expand beyond the online marketplace into traditional advertising platforms such as print and radio. The strategy, bold to be sure, has been met with both praise and skepticism from industry analysts and prominent bloggers alike.
At the Inside Adwords Blog, a member of the Audio Ads team gives a little more elaboration on the company's vision for the project:
"Over the last year, we've been partnering with both terrestrial and satellite radio stations across the U.S. so that our advertisers have many options for broadcasting their ads -- whether it's a Country station in Tyler, Texas or an Adult Contemporary station in New York City."
"Currently, there are hundreds of stations to choose from and we hope to grow the list over the coming year. Our broadcast partners are looking forward to making their ad inventories available to thousands of new advertisers, especially since they aren't easily accessible today."
So how will the beta test work? The company offers further insight:
"We're giving a select group of AdWords advertisers early access to Audio Ads, so that we can gather feedback that will influence product features and direction. By testing with a small group, we can see which features are most-used, which are least-used, and which could benefit from redesign. Early testers help Google to create the best possible product before releasing it to a larger group."
Will the venture pay off for Google? Sure, the company has a stranglehold on search marketing, but is it possible that it could be extending its reach a little too far here?
Hugo Guzman at Search Engine News gives his take:
"Google's grand ambition is to take over advertising on all facets of mainstream media, which includes online (which they already dominate), print, television, and radio. However, an undertaking of this magnitude will likely take years to accomplish, and that's assuming that it ever comes to fruition."
"In fact, some pundits believe that Google has bitten off more than it can chew by attempting to transition their AdWords platform to radio, and that their progressive approach to advertising will never catch on because it flies in the face of the establishment over at Madison Avenue. They also point to Google's unmitigated failure (three times over and working on a fourth) in penetrating the print market."
Another blogger questions Google's motives for taking up such a
challenge:
"I absolutely believe that radio is a better fit for them than print (more tech-heavy method of delivery, longer shelf life, stickier than print) but I'm still having a hard time figuring out why Google would even want to expand into traditional media in the first place. Is it a sincere desire to positively affect all forms of media or is it an arrogance that thinks they'll change the face of everything from radio advertising to the way you buy chicken?
"Let's see, you're a white female in her mid thirties, registered Democrat, married with 2 kids, a dog and a minivan. You want white meat only, right?"
CNet's Elinor Mills, however, feels that the proverbial iron is just hot enough for Google to effectively strike into the world of radio:
"If Google radio ads actually catch on, they could have significant implications for the way radio ads are sold. That could be a good thing for an industry that saw April revenues, for example, drop
5 percent from a year ago, according to the Radio Advertising Bureau trade association."
While opinions remain divided about Google Audio Ads, the fact remains that with nearly $11 billion in liquidity (straight cash, homey), the company can afford to take a gamble like this. It's your classic risk/reward scenario, and the potential reward could prove to be quite fruitful for both Google and its advertising partners.
One particular hurdle the company will have to address is measuring traffic. Clicks, page views, and unique visitors all offer a particularly reasonable method of quantification when it comes to tracking advertising metrics.
The question remains, however, what analytical method Google will choose to implement for radio, as the aforementioned measurements are unique to the Internet.
So as Google takes to the airwaves, it seems we are left with more questions than answers about how Audio Ads will take shape.
By Joe Lewis, Staff Writer for WebProNews
Reposted by:
-- Zach Hoffman
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
www.DentistSeminars.com - Dental Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
Dental Online Marketing Seminar - March 23-24, 2006 - Austin, TX - ACESthetics.com
An iEntry.com Mailing =====================================================================
WebProNews - Google Invades The Airwaves
December 09, 2006
http://www.WebProNews.com
====================================================================
Google Invades The Airwaves
Joe Lewis Staff Writer
Google announced in a corporate blog that it has officially begun beta testing its Audio Ads marketing platform. Earlier this year, the company acquired dMarc Broadcasting as part of its plans to crossover into radio advertising.
Google has made waves in recent months in its efforts to expand beyond the online marketplace into traditional advertising platforms such as print and radio. The strategy, bold to be sure, has been met with both praise and skepticism from industry analysts and prominent bloggers alike.
At the Inside Adwords Blog, a member of the Audio Ads team gives a little more elaboration on the company's vision for the project:
"Over the last year, we've been partnering with both terrestrial and satellite radio stations across the U.S. so that our advertisers have many options for broadcasting their ads -- whether it's a Country station in Tyler, Texas or an Adult Contemporary station in New York City."
"Currently, there are hundreds of stations to choose from and we hope to grow the list over the coming year. Our broadcast partners are looking forward to making their ad inventories available to thousands of new advertisers, especially since they aren't easily accessible today."
So how will the beta test work? The company offers further insight:
"We're giving a select group of AdWords advertisers early access to Audio Ads, so that we can gather feedback that will influence product features and direction. By testing with a small group, we can see which features are most-used, which are least-used, and which could benefit from redesign. Early testers help Google to create the best possible product before releasing it to a larger group."
Will the venture pay off for Google? Sure, the company has a stranglehold on search marketing, but is it possible that it could be extending its reach a little too far here?
Hugo Guzman at Search Engine News gives his take:
"Google's grand ambition is to take over advertising on all facets of mainstream media, which includes online (which they already dominate), print, television, and radio. However, an undertaking of this magnitude will likely take years to accomplish, and that's assuming that it ever comes to fruition."
"In fact, some pundits believe that Google has bitten off more than it can chew by attempting to transition their AdWords platform to radio, and that their progressive approach to advertising will never catch on because it flies in the face of the establishment over at Madison Avenue. They also point to Google's unmitigated failure (three times over and working on a fourth) in penetrating the print market."
Another blogger questions Google's motives for taking up such a
challenge:
"I absolutely believe that radio is a better fit for them than print (more tech-heavy method of delivery, longer shelf life, stickier than print) but I'm still having a hard time figuring out why Google would even want to expand into traditional media in the first place. Is it a sincere desire to positively affect all forms of media or is it an arrogance that thinks they'll change the face of everything from radio advertising to the way you buy chicken?
"Let's see, you're a white female in her mid thirties, registered Democrat, married with 2 kids, a dog and a minivan. You want white meat only, right?"
CNet's Elinor Mills, however, feels that the proverbial iron is just hot enough for Google to effectively strike into the world of radio:
"If Google radio ads actually catch on, they could have significant implications for the way radio ads are sold. That could be a good thing for an industry that saw April revenues, for example, drop
5 percent from a year ago, according to the Radio Advertising Bureau trade association."
While opinions remain divided about Google Audio Ads, the fact remains that with nearly $11 billion in liquidity (straight cash, homey), the company can afford to take a gamble like this. It's your classic risk/reward scenario, and the potential reward could prove to be quite fruitful for both Google and its advertising partners.
One particular hurdle the company will have to address is measuring traffic. Clicks, page views, and unique visitors all offer a particularly reasonable method of quantification when it comes to tracking advertising metrics.
The question remains, however, what analytical method Google will choose to implement for radio, as the aforementioned measurements are unique to the Internet.
So as Google takes to the airwaves, it seems we are left with more questions than answers about how Audio Ads will take shape.
By Joe Lewis, Staff Writer for WebProNews
Reposted by:
-- Zach Hoffman
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
www.DentistSeminars.com - Dental Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
Dental Online Marketing Seminar - March 23-24, 2006 - Austin, TX - ACESthetics.com
Friday, November 17, 2006
MySpace - To Believe or Not to Believe
MySpace – To Believe or Not to Believe
Hope this answers your questions about the MySpace marketing environment…
Who are the demographics of MySpace?
Demographics of MySpace
More than half of the visitors are over the age of 35 years old. If you add visitors 25 or older the site is comprised of 68.3% of this audience (Source: TechWeb).
The demographics are working adults with disposable income. The property was bought by Fox in July of 2005. As a result the unique visitor traffic has increased by 156% year-over-year, this increase has equated to over 55.8 million visitors in August 2006, from 21.8 million last year. These numbers have placed MySpace in the top 3 websites in the US as of last month.
Top 10 Sites in the US 10-30-06
According to Alexa.com
1
Yahoo
2
Google
3
MySpace
4
MSN
5
Ebay
6
Amazon.com
7
YouTube.com
8
Craigslist.org
9
Wikipedia.com
10
go.com
In-Direct Media Dollars Going Toward MySpace
The next movie and television show ads you see, look how many plug their MySpace presence. Being on MySpace today is the equivalent of having your own channel on a network.
Numerous radio station jockeys are plugging MySpace profiles giving added legitimacy to the media.
Search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings.
Your Friend Network – Do I want to identify with these people?
Thanks for the feedback shortly you will not be able to see our clients friend networks. The friend network pictures just go to show you how comfortable people are in their MySpace environments. They are on there for fun, networking, and browsing which is similar to a trip to the local mall.
MySpace Management Time Consumption
Yes, getting views on MySpace takes time, and therefore cost money. Would Jon Hackbarth be getting his two patients a month if his in-house team didn’t use their time to promote his MySpace? Probably not, is he in the ideal market for MySpace I don’t know. Do major metropolitan areas have huge MySpace hubs? Yes, for example Atlanta is by far one of the higher costs per click markets in the country. Now I could spend $6-$7 per a click every day, every month or build a community network on MySpace to compliment my pay-per-click campaign and my web presence.
Now if I draw my existing patients from my website to my MySpace extension just think how much easier you made it for their friends to find you (their potential new dentist) and for people to refer to you. Just another step toward simplicity in a complex environment.
MySpace Functionality
MySpace functionality includes but is not limited to:
Easy blog posting,
Picture portfolio,
Friend network,
Message boards,
Easy video uploading,
Audio uploading (radio ads),
Schedules for events,
And much more.
Search Engine Appeal
Google has a $900 million advertising commitment to market on MySpace for 3 years. Google knows where the eyes are going on the Internet and which surfaces are sticky. MySpace is a very sticky network and if you have a presence on their people are likely to click around and even end up at your website if your MySpace is setup correctly.
The search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings. MySpace is known to be a dynamic environment for web content.
MySpace Marketing
MySpace marketing is not for everyone nor or most forms of marketing. Most market players do not even have the media assets to feed a fire like MySpace or YouTube properly, but if you do what are you waiting for? Your competition?
Feel free to reply with questions and comments.
Thanks,Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
Acesthetics Marketing Seminar Speaker – Austin, TX – March 22-24, 2007 – Topic Below
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Hope this answers your questions about the MySpace marketing environment…
Who are the demographics of MySpace?
Demographics of MySpace
More than half of the visitors are over the age of 35 years old. If you add visitors 25 or older the site is comprised of 68.3% of this audience (Source: TechWeb).
The demographics are working adults with disposable income. The property was bought by Fox in July of 2005. As a result the unique visitor traffic has increased by 156% year-over-year, this increase has equated to over 55.8 million visitors in August 2006, from 21.8 million last year. These numbers have placed MySpace in the top 3 websites in the US as of last month.
Top 10 Sites in the US 10-30-06
According to Alexa.com
1
Yahoo
2
3
MySpace
4
MSN
5
Ebay
6
Amazon.com
7
YouTube.com
8
Craigslist.org
9
Wikipedia.com
10
go.com
In-Direct Media Dollars Going Toward MySpace
The next movie and television show ads you see, look how many plug their MySpace presence. Being on MySpace today is the equivalent of having your own channel on a network.
Numerous radio station jockeys are plugging MySpace profiles giving added legitimacy to the media.
Search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings.
Your Friend Network – Do I want to identify with these people?
Thanks for the feedback shortly you will not be able to see our clients friend networks. The friend network pictures just go to show you how comfortable people are in their MySpace environments. They are on there for fun, networking, and browsing which is similar to a trip to the local mall.
MySpace Management Time Consumption
Yes, getting views on MySpace takes time, and therefore cost money. Would Jon Hackbarth be getting his two patients a month if his in-house team didn’t use their time to promote his MySpace? Probably not, is he in the ideal market for MySpace I don’t know. Do major metropolitan areas have huge MySpace hubs? Yes, for example Atlanta is by far one of the higher costs per click markets in the country. Now I could spend $6-$7 per a click every day, every month or build a community network on MySpace to compliment my pay-per-click campaign and my web presence.
Now if I draw my existing patients from my website to my MySpace extension just think how much easier you made it for their friends to find you (their potential new dentist) and for people to refer to you. Just another step toward simplicity in a complex environment.
MySpace Functionality
MySpace functionality includes but is not limited to:
Easy blog posting,
Picture portfolio,
Friend network,
Message boards,
Easy video uploading,
Audio uploading (radio ads),
Schedules for events,
And much more.
Search Engine Appeal
Google has a $900 million advertising commitment to market on MySpace for 3 years. Google knows where the eyes are going on the Internet and which surfaces are sticky. MySpace is a very sticky network and if you have a presence on their people are likely to click around and even end up at your website if your MySpace is setup correctly.
The search engines tend to be searching the MySpace network for information relevancy so this can also help your search engine rankings. MySpace is known to be a dynamic environment for web content.
MySpace Marketing
MySpace marketing is not for everyone nor or most forms of marketing. Most market players do not even have the media assets to feed a fire like MySpace or YouTube properly, but if you do what are you waiting for? Your competition?
Feel free to reply with questions and comments.
Thanks,Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
Acesthetics Marketing Seminar Speaker – Austin, TX – March 22-24, 2007 – Topic Below
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Monday, November 13, 2006
Why is your website on a dead-end road?
Why is your website on a dead-end road?
By Zach Hoffman
Would you buy commercial real-estate preferably on an intersection or a dead-end road? For most this is not a question and they would prefer the intersection.
This brings me to the topic of the day:
Macro-Development on the Web vs. Micro-Development on the Web
Macro-development refers to the aspect of creating your own website, the parent site that hosts your information.
Vs.
Micro-development refers to using sites like Google, Yahoo, MSN, MySpace, Craigslist, YouTube, and many more to feed your site traffic. It means having a micro-presence on these larger macro-sites.
Macro-Development
Well back in 1999 when I first started buying domain names I focused on monopolizing an industry I could network with relevant content. At this time I was hot into the stock market and bought a majority of my properties going into the finance industry, an example of the name set bought included, but are not limited to:
StockFN.com
BondFN.com
CreditFN.com
EquityFN.com
AnnuityFN.com
CommodityFN.com
InsuranceFN.com
And the plan is to eventually marry them under the name ParthenonFinancialGroup.com well if you check most of these sites they are not currently developed, but the point is the infrastructure is laid out for a thriving macro web presence. The overall picture is setup and waiting for content. As soon as content is placed on this infrastructure, a web will be created over night that brings these units all under one roof and leads to exponential traffic growth.
Micro-Development
Have you been to an individual’s MySpace account? Or, a website that says “Designed and Maintained By”? Well in both cases you fall within someone’s web, you are now a microcosm of a larger picture. You are an individual under the parent, and the hope of the parent is that you bounce back into their web of content. One benefit to this is it helps your site build search engine rankings as an individual because it classifies your site into a directory unit under a parent site, and the down side is it becomes a traffic leak.
So which presence holds more value?
The parent of the macro-developed network contains the most value. They are the unit similar to Rome, the city all roads lead to and through. The financial commitment to build a macro web presence is more significant than that of a micro web presence, but the benefits are also greater to the macro presence. An ideal situation will play out where you have both, a macro presence fed by a micro presence on larger sites. Beneficial micro presences will include relevant industry directories, search engines, community networking web presence, and many more.
So how does this relate to local businesses?
The web is still young and the in-roads too many sites still lay under-developed. Your goal should be to develop the in-roads to your site, stop thinking of it as Search Engine Optimization. Start doing what is right and relevant, and you will be justly rewarded with results.
Thanks for Reading,
Zach Hoffman – Optimizing One Industry at a Time…
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
By Zach Hoffman
Would you buy commercial real-estate preferably on an intersection or a dead-end road? For most this is not a question and they would prefer the intersection.
This brings me to the topic of the day:
Macro-Development on the Web vs. Micro-Development on the Web
Macro-development refers to the aspect of creating your own website, the parent site that hosts your information.
Vs.
Micro-development refers to using sites like Google, Yahoo, MSN, MySpace, Craigslist, YouTube, and many more to feed your site traffic. It means having a micro-presence on these larger macro-sites.
Macro-Development
Well back in 1999 when I first started buying domain names I focused on monopolizing an industry I could network with relevant content. At this time I was hot into the stock market and bought a majority of my properties going into the finance industry, an example of the name set bought included, but are not limited to:
StockFN.com
BondFN.com
CreditFN.com
EquityFN.com
AnnuityFN.com
CommodityFN.com
InsuranceFN.com
And the plan is to eventually marry them under the name ParthenonFinancialGroup.com well if you check most of these sites they are not currently developed, but the point is the infrastructure is laid out for a thriving macro web presence. The overall picture is setup and waiting for content. As soon as content is placed on this infrastructure, a web will be created over night that brings these units all under one roof and leads to exponential traffic growth.
Micro-Development
Have you been to an individual’s MySpace account? Or, a website that says “Designed and Maintained By”? Well in both cases you fall within someone’s web, you are now a microcosm of a larger picture. You are an individual under the parent, and the hope of the parent is that you bounce back into their web of content. One benefit to this is it helps your site build search engine rankings as an individual because it classifies your site into a directory unit under a parent site, and the down side is it becomes a traffic leak.
So which presence holds more value?
The parent of the macro-developed network contains the most value. They are the unit similar to Rome, the city all roads lead to and through. The financial commitment to build a macro web presence is more significant than that of a micro web presence, but the benefits are also greater to the macro presence. An ideal situation will play out where you have both, a macro presence fed by a micro presence on larger sites. Beneficial micro presences will include relevant industry directories, search engines, community networking web presence, and many more.
So how does this relate to local businesses?
The web is still young and the in-roads too many sites still lay under-developed. Your goal should be to develop the in-roads to your site, stop thinking of it as Search Engine Optimization. Start doing what is right and relevant, and you will be justly rewarded with results.
Thanks for Reading,
Zach Hoffman – Optimizing One Industry at a Time…
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency
To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.
Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24
Major Marketing Paradigm Shift of Our Time: Internet Marketing
The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.
We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.
Tuesday, November 07, 2006
Booth Space Can Help ANY Business…(Reflections from my experience in Vegas)
This past week in Las Vegas, at the Hyatt Lake Las Vegas, our company SEO.cc had our first official booth space at the Acesthetics group conference. The experience was awesome and we learned a lot. It was amazing to realize being at the event that it had very little to do with actual sales, but a ton to do with learning about our potential clients and industry networking. This is when I realized it is a whole new level of marketing for any type of business out there, from the local business to the large national corporation.
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor’s image and how they communicate with their clients,
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our Online industry. We were able to understand from our potential client’s eyes how they see our industry, and the potential upside value they see in our services, and where they are currently being short served.
They also expressed growing concerns of the dynamics of our Industry and how they do not understand all cost’s to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package them to give our clients this wanted value.
Our competitor’s image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor’s and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday’s leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients’ concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn’t there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor’s who told me “It’s not being at the show that gets your client’s attention, but your lack of presence there.” Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer’s do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war, it’s as if we can really see how an early troop pull-out may affect an extended war effort. The reaction to a lack of presence will almost have twice the back-lash of not being there at all.
Our place in the industry:
Well at this event there were at least four companies that offered similar services/products as us. Well considering we knew at least one of them would be there we spent a good amount of money and time focused on educating the marketplace as to what services we had to offer. At the end of the day in our commoditized economic environment we face two types of shoppers those concerned with price and those concerned with value (service). We are more oriented on the value (service) portion of the environment because we understand our potential clients are not necessarily operating a price oriented business. Their clients expect value (service) which is what they sell, and our clients expect value (service) from those they do business with.
Our position in the industry is very niche oriented and focused at helping our client’s increase conversion rates and exposure. We realized at the meeting there is a solid fit for us within the cosmetic dental industry in helping higher end practices market their value to clients through the power of the Internet as the Yellow Pages becomes increasingly obsolete.
Potential lucrative alliances with other industry players:
We found that many other companies in the industry could increase their sales if we helped their end users increase sales. This is where synergies/alliances kick-in and companies stand to gain value from working with one another. In all types of business there is always an opportunity for a beneficial partnership, examples: a cosmetic dentist referring to a cosmetic surgeon, McDonalds sending their customers to Blockbuster for a rental special, to a corporate attorney referring out to an intellectual property attorney. Wow talk about varying business goals, huh? But at the end of the day they all want to be the provider providing the solution someone wanted. This creates a happy person and the likelihood they will return to you when they need the service you provide.
So now you’re wondering…What does all this mean to my business?
The information provided can fit into any field of work and the importance to understanding your clients and their needs. Stop asking yourself what people want and get out there and find out. Whether it means taking a booth at a local mall expo, or a convention aimed at your particular business field. Yes, the quality of traffic will differ depending on the event you choose but you will have the chance at traffic. Survey these people and find out what they want and not what you want to sell them. It will help you make an increasingly compelling pitch and at the end of the day help your close.
Best of luck in your future business endeavors. And, Carpe Diem.
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
The lessons we learned included, but were not limited to:
What our clients would like to see available on the marketplace,
Our competitor’s image and how they communicate with their clients,
Our place in the Industry,
and, Potential lucrative alliances with other industry players.
What our clients would like to see in the marketplace:
We had many people approach us about problems they currently face working with current suppliers in our Online industry. We were able to understand from our potential client’s eyes how they see our industry, and the potential upside value they see in our services, and where they are currently being short served.
They also expressed growing concerns of the dynamics of our Industry and how they do not understand all cost’s to do business in our marketplace but understand there is large upside value. This communication allowed us to realize the expanse of market opportunity beyond the services we currently offer. It also allowed us to see what services we can package and in particular how to package them to give our clients this wanted value.
Our competitor’s image and how they communicate with their clients:
For the first time we were able to see eye to eye with our competitor’s and how they present themselves to the public eye with the display at their booth space (or lack there of). How a company decided to setup their displays spoke a lot about them because at this point it became their satellite office to landing business, communicating with their clients, and communicating with their industry.
For the first time I understood how market leaders could become yesterday’s leaders. This could happen many ways, but mainly through lack of communication of not being there to field your current clients’ concerns. This could have happened with many types of companies there from equipment suppliers, your lab guys, to technology suppliers. If your provider wasn’t there to field your concerns you just as easily went to their competitor who was there to field your concerns.
The week before presenting at this event, I went to the boat show in Fort Lauderdale and spoke to some exhibitor’s who told me “It’s not being at the show that gets your client’s attention, but your lack of presence there.” Well I finally understood it and saw it first hand. The importance of a credible presence at the show spoke volumes about your regard for your current client base and concern to keep your company innovative.
This relates to many marketplaces, it would be like Intel figuring they have a complete upper-hand in the semi-conductor industry so they decide to slack on their presence at the upcoming computer expo. They setup their table and let their computer’s do the talking, where AMD has their engineers on the floor fielding concerns. Well who will be the one picking up the contracts in the future? Or, at least looked to as an option for a solution? Pretty cool the way business works similar to war, it’s as if we can really see how an early troop pull-out may affect an extended war effort. The reaction to a lack of presence will almost have twice the back-lash of not being there at all.
Our place in the industry:
Well at this event there were at least four companies that offered similar services/products as us. Well considering we knew at least one of them would be there we spent a good amount of money and time focused on educating the marketplace as to what services we had to offer. At the end of the day in our commoditized economic environment we face two types of shoppers those concerned with price and those concerned with value (service). We are more oriented on the value (service) portion of the environment because we understand our potential clients are not necessarily operating a price oriented business. Their clients expect value (service) which is what they sell, and our clients expect value (service) from those they do business with.
Our position in the industry is very niche oriented and focused at helping our client’s increase conversion rates and exposure. We realized at the meeting there is a solid fit for us within the cosmetic dental industry in helping higher end practices market their value to clients through the power of the Internet as the Yellow Pages becomes increasingly obsolete.
Potential lucrative alliances with other industry players:
We found that many other companies in the industry could increase their sales if we helped their end users increase sales. This is where synergies/alliances kick-in and companies stand to gain value from working with one another. In all types of business there is always an opportunity for a beneficial partnership, examples: a cosmetic dentist referring to a cosmetic surgeon, McDonalds sending their customers to Blockbuster for a rental special, to a corporate attorney referring out to an intellectual property attorney. Wow talk about varying business goals, huh? But at the end of the day they all want to be the provider providing the solution someone wanted. This creates a happy person and the likelihood they will return to you when they need the service you provide.
So now you’re wondering…What does all this mean to my business?
The information provided can fit into any field of work and the importance to understanding your clients and their needs. Stop asking yourself what people want and get out there and find out. Whether it means taking a booth at a local mall expo, or a convention aimed at your particular business field. Yes, the quality of traffic will differ depending on the event you choose but you will have the chance at traffic. Survey these people and find out what they want and not what you want to sell them. It will help you make an increasingly compelling pitch and at the end of the day help your close.
Best of luck in your future business endeavors. And, Carpe Diem.
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
Monday, October 30, 2006
Marketing Online – Changes Day by Day – A Dynamic Industry
Marketing Online – Changes Day by Day – A Dynamic Industry
Marketing online is becoming or already is the most dynamic marketing industry in existence. For example, how often is a new ABC, CBS, NBC, or FOX going to come along on television? Rarely, but in the online world we have seen king of the throne change quite a few times. It is a never ending game of musical chairs. To see an example of how quick top 100 rankings change on the Internet check www.Alexa.com to see how traffic trends continuously change.
Top 10 Sites in the US 10-30-06
According to Alexa.com
1 Yahoo
2 Google
3 MySpace
4 MSN
5 Ebay
6 Amazon.com
7 YouTube.com
8 Craigslist.org
9 Wikipedia.com
10 go.com
Keeping our clients listed in at least 30% of the top websites in the United States is a priority for us. Currently we keep our main clients ranked in 50% of the top 10 websites in the country. Is this priceless? Does your website sell? If it does we can get you all the right traffic. We are even working to help our clients increase their conversions and sales using a great new tool called Google Analytics. We are mastering the features of the program to apply are findings to our clients sites to deliver maximum results.
We are doing well marketing our clients, but getting better every month. As a result we decided to cap the number of clients we are taking per a marketplace. Two lucky people per a marketplace. Because after all there are only 10-20 results people look at on the major sites and search engines. We are also helping our clients become the most informative people in their industry hosting and maintaining their blogs. This is important because people tend to feel more comfortable purchasing from the people that inform them the most about their services.
Online Marketing will never stop evolving and for all we know and neither will we, search engines may not exist in five years. That is why it is critical to choose an Online Marketing Agency dedicated to creating you an Online Presence beyond the search engines. Today’s market is still driven by Word-of-Mouth along with other forms of marketing. This means that Joe’s brother may tell him about what he found on the Internet. Or Jane may tell Susie about a great blog she read on rejuvenating her smile with porcelain veneers on her dentist’s blog.
Our client’s still see results surfacing from marketing they were doing 1 month ago. How is this so? Well how many domain names do you have written on a piece of paper on your desk? How many sites have you added to your favorites (bookmarks) intending to do business with them one day? Traditional SEO is over, yes I said it done/dead, and depending on strictly SEO is a facade. Online Marketing is the key and SEO is just one of the pieces of this puzzle.
We practice what we preach, are business has rapidly evolved over the past 9 months to deliver the results our clients should expect. This is a multi prong approach and not suitable for every client.
How many successful marketing campaigns depend on one medium of marketing? Very few, it takes multiple angles to communicate a message in today’s complex and dynamic world.
Here is just a sample of a couple of our dental clients’ results, in the top 10-20 on all three major search engines for their local market. Does it get better than this? And how many clients can we supply these SEO numbers for? Very few, and that’s once again why we are capping the number of client’s we are taking on per a locale and industry.
10/3/2006
Keyword Positioning Results on: Positioning Results on:
Targets Google Yahoo MSN Google Yahoo MSN
city + cosmetic dentist 1, 16, 18 3, 10, L 15 3, L1 3, 4 4, 7, 11, 14, 20 5, 6
city + sedation dentist 1, 10, 11 1, 3, 9, 10 3 3, 4 3, 5, 8, 12…16 5
city + cosmetic dentistry 1, 9, 16, 18 8, 19, L1 5, L1 3, 4 3, 6, 13, 15…20 7, 8
city + sedation dentistry 1, 3, 6, 7, 9 1, 3, 5…7, 9, L1 3 3, 4 1, 14 3, 4
city + dentist 1, 17, 19 11 10, 11 8 8, 9, 15 3, 4
dentist + city 1 6 7 11, 12 5, 12, 17 5, 6
city + dentistry 1, 19, 20 4, L2 6 9 10, 20 7, 8
city + dental NA 17 19 12, 13 10 13, 14
Best of luck with your Online Marketing and I hope we can service your needs.
Thank You,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
www.DentistSeminars.com – Dental Online Marketing Seminars
Marketing online is becoming or already is the most dynamic marketing industry in existence. For example, how often is a new ABC, CBS, NBC, or FOX going to come along on television? Rarely, but in the online world we have seen king of the throne change quite a few times. It is a never ending game of musical chairs. To see an example of how quick top 100 rankings change on the Internet check www.Alexa.com to see how traffic trends continuously change.
Top 10 Sites in the US 10-30-06
According to Alexa.com
1 Yahoo
2 Google
3 MySpace
4 MSN
5 Ebay
6 Amazon.com
7 YouTube.com
8 Craigslist.org
9 Wikipedia.com
10 go.com
Keeping our clients listed in at least 30% of the top websites in the United States is a priority for us. Currently we keep our main clients ranked in 50% of the top 10 websites in the country. Is this priceless? Does your website sell? If it does we can get you all the right traffic. We are even working to help our clients increase their conversions and sales using a great new tool called Google Analytics. We are mastering the features of the program to apply are findings to our clients sites to deliver maximum results.
We are doing well marketing our clients, but getting better every month. As a result we decided to cap the number of clients we are taking per a marketplace. Two lucky people per a marketplace. Because after all there are only 10-20 results people look at on the major sites and search engines. We are also helping our clients become the most informative people in their industry hosting and maintaining their blogs. This is important because people tend to feel more comfortable purchasing from the people that inform them the most about their services.
Online Marketing will never stop evolving and for all we know and neither will we, search engines may not exist in five years. That is why it is critical to choose an Online Marketing Agency dedicated to creating you an Online Presence beyond the search engines. Today’s market is still driven by Word-of-Mouth along with other forms of marketing. This means that Joe’s brother may tell him about what he found on the Internet. Or Jane may tell Susie about a great blog she read on rejuvenating her smile with porcelain veneers on her dentist’s blog.
Our client’s still see results surfacing from marketing they were doing 1 month ago. How is this so? Well how many domain names do you have written on a piece of paper on your desk? How many sites have you added to your favorites (bookmarks) intending to do business with them one day? Traditional SEO is over, yes I said it done/dead, and depending on strictly SEO is a facade. Online Marketing is the key and SEO is just one of the pieces of this puzzle.
We practice what we preach, are business has rapidly evolved over the past 9 months to deliver the results our clients should expect. This is a multi prong approach and not suitable for every client.
How many successful marketing campaigns depend on one medium of marketing? Very few, it takes multiple angles to communicate a message in today’s complex and dynamic world.
Here is just a sample of a couple of our dental clients’ results, in the top 10-20 on all three major search engines for their local market. Does it get better than this? And how many clients can we supply these SEO numbers for? Very few, and that’s once again why we are capping the number of client’s we are taking on per a locale and industry.
10/3/2006
Keyword Positioning Results on: Positioning Results on:
Targets Google Yahoo MSN Google Yahoo MSN
city + cosmetic dentist 1, 16, 18 3, 10, L 15 3, L1 3, 4 4, 7, 11, 14, 20 5, 6
city + sedation dentist 1, 10, 11 1, 3, 9, 10 3 3, 4 3, 5, 8, 12…16 5
city + cosmetic dentistry 1, 9, 16, 18 8, 19, L1 5, L1 3, 4 3, 6, 13, 15…20 7, 8
city + sedation dentistry 1, 3, 6, 7, 9 1, 3, 5…7, 9, L1 3 3, 4 1, 14 3, 4
city + dentist 1, 17, 19 11 10, 11 8 8, 9, 15 3, 4
dentist + city 1 6 7 11, 12 5, 12, 17 5, 6
city + dentistry 1, 19, 20 4, L2 6 9 10, 20 7, 8
city + dental NA 17 19 12, 13 10 13, 14
Best of luck with your Online Marketing and I hope we can service your needs.
Thank You,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
www.DentistSeminars.com – Dental Online Marketing Seminars
Monday, October 23, 2006
Web 2.0...Sounds Advance, Huh? Don't Let It Scare You...Read On
Web 2.0…Sounds Advanced, Huh? Don’t Let It Scare You…Read On
Web 2.0 is already here / coming…not fully implemented but where getting warmer. As a flexible SEO professional it is becoming more apparent that old SEO methods…are that…OLD. We are coming into a new era where traditional media and their ability to push content volume will make them into a way more affective force to garnering the eyes of web audiences and capturing web search results.
How is this so?
Well if you do some of your normal searches on Google and other search engines you may start to notice results coming up that come from directory sites, MySpace.com, YouTube.com, local newspaper classifieds, Craigslist.org listings, and many more user organized and published data sites. Also, blog writings are commonly being found in search results and used as references to build relevant information to a topic.
Onsite Optimization…Where is it today?
Onsite optimization is still critical to getting your site listed on the major search engines, but is more often becoming only the cornerstone to the project of SEO. Having onsite optimization alone will not get you listed as frequently and efficiently as using an all encompassing optimization method. Onsite optimization includes meta-tags, site maps, well organized information, linking paths on website similar to site map, and great funnels that bring your end-user to the conversion point of your site.
Other factors that will help critically in your site optimization process beyond current onsite techniques include listing on various human organized directories, having information that proves your active in the local market, pushing media volume that points back to your homepage, sponsored search advertising campaigns, social networking sites, and many other elements. The complexity to getting noticed on the web is starting to reach a definitive curve where those sites that are taking it to the next level can establish rankings that will remain solid over time. Others that are depending on onsite techniques are setting themselves to be part of the next major search result shake out.
Traditional Media…Their Move to Dominate Modern Media
It took traditional media a little while to delve into modern media because they had attempted to block the future (or buy time) through their traditional means of lobbying efforts and lawsuits against companies picking information off of their sites. When they realized that 90%+ of adults are seeking their information on the search engines they realized it may actually benefit them to be listed there.
So many major media companies have committed over the past few years and into the near future to invest substantially in on-site staffing to implement their online content into modern media. This will allow them to push deeper into the roots of new media as the search engines continue to become increasingly dependant on new and fresh information.
Where Will This Leave Small Business?
Long-tail to the rescue, because of the ever changing world we live in, and over looked areas by big dollars. There will still be room for small local businesses to optimize their sites. It will continue to be an ever-changing battle to combat off the larger players, but to be able to place your information ahead of a directory (where your competitor may also be listed) is priceless. Your ability to draw in a captive audience to your site and your site only will continue to be the holy grail of web traffic. You and You only are given the first chance to close the deal.
The Future for Web 2.0
As the web continues to move beyond simplicity and into the world of complexity it will be interesting to see what new and great tools appear on the web. All the tools will in hope make our world an easier and more productive place to live and work in. There are many surprises that you will be seeing as early as in the next few years, including photograph search technology, real-time syndication of website edits, search engines that begin to understand you from a persona standpoint and much more fascinating innovations.
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEOInc.Webex.com – Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
Web 2.0 is already here / coming…not fully implemented but where getting warmer. As a flexible SEO professional it is becoming more apparent that old SEO methods…are that…OLD. We are coming into a new era where traditional media and their ability to push content volume will make them into a way more affective force to garnering the eyes of web audiences and capturing web search results.
How is this so?
Well if you do some of your normal searches on Google and other search engines you may start to notice results coming up that come from directory sites, MySpace.com, YouTube.com, local newspaper classifieds, Craigslist.org listings, and many more user organized and published data sites. Also, blog writings are commonly being found in search results and used as references to build relevant information to a topic.
Onsite Optimization…Where is it today?
Onsite optimization is still critical to getting your site listed on the major search engines, but is more often becoming only the cornerstone to the project of SEO. Having onsite optimization alone will not get you listed as frequently and efficiently as using an all encompassing optimization method. Onsite optimization includes meta-tags, site maps, well organized information, linking paths on website similar to site map, and great funnels that bring your end-user to the conversion point of your site.
Other factors that will help critically in your site optimization process beyond current onsite techniques include listing on various human organized directories, having information that proves your active in the local market, pushing media volume that points back to your homepage, sponsored search advertising campaigns, social networking sites, and many other elements. The complexity to getting noticed on the web is starting to reach a definitive curve where those sites that are taking it to the next level can establish rankings that will remain solid over time. Others that are depending on onsite techniques are setting themselves to be part of the next major search result shake out.
Traditional Media…Their Move to Dominate Modern Media
It took traditional media a little while to delve into modern media because they had attempted to block the future (or buy time) through their traditional means of lobbying efforts and lawsuits against companies picking information off of their sites. When they realized that 90%+ of adults are seeking their information on the search engines they realized it may actually benefit them to be listed there.
So many major media companies have committed over the past few years and into the near future to invest substantially in on-site staffing to implement their online content into modern media. This will allow them to push deeper into the roots of new media as the search engines continue to become increasingly dependant on new and fresh information.
Where Will This Leave Small Business?
Long-tail to the rescue, because of the ever changing world we live in, and over looked areas by big dollars. There will still be room for small local businesses to optimize their sites. It will continue to be an ever-changing battle to combat off the larger players, but to be able to place your information ahead of a directory (where your competitor may also be listed) is priceless. Your ability to draw in a captive audience to your site and your site only will continue to be the holy grail of web traffic. You and You only are given the first chance to close the deal.
The Future for Web 2.0
As the web continues to move beyond simplicity and into the world of complexity it will be interesting to see what new and great tools appear on the web. All the tools will in hope make our world an easier and more productive place to live and work in. There are many surprises that you will be seeing as early as in the next few years, including photograph search technology, real-time syndication of website edits, search engines that begin to understand you from a persona standpoint and much more fascinating innovations.
Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
To insure you receive our future newsletters be sure to sign up with us at www.SEO.cc our website.
Thank You,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEOInc.Webex.com – Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
If you would like to be removed from our mailing list please contact me at Zach@SEO.cc
© Search Engine Operator, Inc. 2006
Saturday, October 21, 2006
Web 2.0 - Article to be continued
Web 2.0 is already here / coming...not fully implemented but where getting warmer. As a flexible SEO professional it is becoming more apparent that old SEO methods...are that...OLD. Where coming to a new era where traditional media and their ability to push content volume will make them into a way more affective force to garnering the eyes of the web audience...
This article to be continued...enjoy Saturday football and watch for the full artile come Monday in our newsletter. If you are not getting the newsletter sign up at www.SEO.cc , you are missing out on some valuable free information.
Speak to you later,
Zach Hoffman
www.SEO.cc - Online Marketing Agency
Dial Up: 954-763-1130
Zach@SEO.cc
This article to be continued...enjoy Saturday football and watch for the full artile come Monday in our newsletter. If you are not getting the newsletter sign up at www.SEO.cc , you are missing out on some valuable free information.
Speak to you later,
Zach Hoffman
www.SEO.cc - Online Marketing Agency
Dial Up: 954-763-1130
Zach@SEO.cc
Monday, October 16, 2006
Websites That Sell !!! Put the Design Element Behind You for Just One Minute !!!!
Good Monday,
After reading a few e-mails about people adding content to their site to appeal to more people, it brings to mind have they thought to optimize there existing content to target their ideal client? Do they have obvious links that allow people to close the “conversion” on their site?
Adding additional content is rarely the solution to increasing your conversions on the web, just as beautiful design not being a conversion solution to your website. Now you may ask aren’t these the two basic elements to my site? They are main elements to your website but far from your solution to closing deals on the web. 91% of American adults use search engines to find information (Source: PewInternet.org – Dec. 2005), 79 % of American adults surveyed said they use the Internet to look for health/medical information (Source PewInternet.org – Nov. 2004).
Hypothetical Questions: So will additional content serve these people? Is it the right content? Are you standing out from the crowd?
So will additional content serve these people? Additional content can appear in many facets from pictures to text. Considering people are seeking answers to their questions, will just describing your services or what you do -sell them? You are most likely just tipping the iceberg giving this type of broad information. People may look for symptoms and concerns they can relate to, taking the information a step beyond what your competitor is bringing them will help you increase conversions. Remember the solution on the Internet is only one click away, and that could include closing your site if the content is not relevant.
Is it the right content? (Ex: selling a dental porcelain veneer) What am I trying to sell you a porcelain veneer or a solution to your chipped tooth? Yes you are trying to sell that porcelain veneer, but your consumer really just wants a solution to their chipped tooth. This changes the angle at which your sales pitch is now coming. Whereas 98% of your market is trying to sell a porcelain veneer, you are selling - the Golden Egg - a solution to the consumer’s problem – their chipped tooth.
Are you standing out from the crowd? A large majority of client’s wanting a website want it to sell like their competitor’s website or resemble it with various elements. They want the same functions and a few cool new things there competitor may not have on the site. Did you ask yourself if your potential consumer cared? What’s a before and after if it is not speaking to me? Great I know what that person looked like before and I can see their after, but what was their problem? What did they do to solve it? Some potential patient’s may have already heard their “solution” from a friend or family member and are going to your site to re-affirm whether their conclusion was correct. And then, and only then they will be ready to make that call and schedule an appointment.
There are many more elements that fit into increasing conversions on your site, but we are saving these for our consulting client. For a limited time we are taking on 8 additional clients (limited to 10) for consulting services on increasing their Online Presence and Conversion Rates. You must be ready for this service, it is not a solution for everyone but only those looking to increase conversions.
Enjoy, and if you have any questions feel free to contact me.
Thanks,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
http://seoinc.webex.com – Online Marketing Seminars
SEO, Inc., CEO
Dial Up: 954-763-1130
After reading a few e-mails about people adding content to their site to appeal to more people, it brings to mind have they thought to optimize there existing content to target their ideal client? Do they have obvious links that allow people to close the “conversion” on their site?
Adding additional content is rarely the solution to increasing your conversions on the web, just as beautiful design not being a conversion solution to your website. Now you may ask aren’t these the two basic elements to my site? They are main elements to your website but far from your solution to closing deals on the web. 91% of American adults use search engines to find information (Source: PewInternet.org – Dec. 2005), 79 % of American adults surveyed said they use the Internet to look for health/medical information (Source PewInternet.org – Nov. 2004).
Hypothetical Questions: So will additional content serve these people? Is it the right content? Are you standing out from the crowd?
So will additional content serve these people? Additional content can appear in many facets from pictures to text. Considering people are seeking answers to their questions, will just describing your services or what you do -sell them? You are most likely just tipping the iceberg giving this type of broad information. People may look for symptoms and concerns they can relate to, taking the information a step beyond what your competitor is bringing them will help you increase conversions. Remember the solution on the Internet is only one click away, and that could include closing your site if the content is not relevant.
Is it the right content? (Ex: selling a dental porcelain veneer) What am I trying to sell you a porcelain veneer or a solution to your chipped tooth? Yes you are trying to sell that porcelain veneer, but your consumer really just wants a solution to their chipped tooth. This changes the angle at which your sales pitch is now coming. Whereas 98% of your market is trying to sell a porcelain veneer, you are selling - the Golden Egg - a solution to the consumer’s problem – their chipped tooth.
Are you standing out from the crowd? A large majority of client’s wanting a website want it to sell like their competitor’s website or resemble it with various elements. They want the same functions and a few cool new things there competitor may not have on the site. Did you ask yourself if your potential consumer cared? What’s a before and after if it is not speaking to me? Great I know what that person looked like before and I can see their after, but what was their problem? What did they do to solve it? Some potential patient’s may have already heard their “solution” from a friend or family member and are going to your site to re-affirm whether their conclusion was correct. And then, and only then they will be ready to make that call and schedule an appointment.
There are many more elements that fit into increasing conversions on your site, but we are saving these for our consulting client. For a limited time we are taking on 8 additional clients (limited to 10) for consulting services on increasing their Online Presence and Conversion Rates. You must be ready for this service, it is not a solution for everyone but only those looking to increase conversions.
Enjoy, and if you have any questions feel free to contact me.
Thanks,
Zach Hoffman
www.SEO.cc – Online Marketing Agency
http://seoinc.webex.com – Online Marketing Seminars
SEO, Inc., CEO
Dial Up: 954-763-1130
Monday, October 09, 2006
More auto ad dollars heading to Internet
More auto ad dollars heading to Internet
Videos, feedback links help attract potential buyers
BY KORTNEY STRINGER
FREE PRESS BUSINESS WRITER
October 9, 2006
Used to be, automakers would use a 30-second TV ad with a shiny, fully loaded, chick-magnet of an automobile to lure consumers to car lots.
Now, they're often using the Web to seal the deal.
As more people use the Web, automakers -- like most advertisers -- are following them there.
In order to appeal to the next generation of car buyers, automakers such as Ford Motor Co., Toyota Motor Corp., General Motors Corp. and DaimlerChrysler AG's Chrysler Group are spending more ad dollars online for everything from pop-up ads to online videos called webisodes, and less on traditional ads on network television.
According to the Television Bureau of Advertising, companies spent nearly $7.8 billion for online advertising in 2005, compared with $6.9 billion in 2004. At the same time, advertising on network television fell 3.5% to $16.1 billion.
But the auto industry has been even more aggressive about its online advertising efforts, according to Stamford, Conn., advertising research firm PQ Media, which said automakers increased annual online ad spending by 37% to $1.23 billion last year compared with 2004.
Online ad spending is difficult to quantify because of its many facets.
Chrysler's Dodge brand is allocating 20% of its Caliber ad budget to online advertising and gaming. For its Aveo compact, Chevy said it plans to spend 50% of its ad budget for alternative media -- with a significant portion going toward online advertising.
And in the first eight months of this year, Ford said overall online advertising for its brands grew six percentage points to 14%, compared with the year-ago period.
"They're shifting ad dollars to nontraditional media, which includes product placements, video games and online advertising," said Leo Kivijarv, PQ's vice president.
Wide reach
Automakers, in general, see the Web as a way to engage a large number of customers, many of whom have grown bored with and resistant to traditional 30-second TV spots. But companies are throwing the most online advertising heft behind vehicles that are geared toward trendy, young adults.
For instance, when Chrysler's Dodge brand launched the Caliber, which is geared toward 25- to 35-year-olds, it used some nontraditional approaches to advertising in its "Anything But Cute" campaign.
The brand posted Caliber information and online games on Web sites such as the Onion at www.theonion.com, Daily Candy at www.dailycandy.com, www.myspace.com and www.friendster.com.
Additionally, Chrysler said it spent 20% of its advertising budget online when launching the Jeep Compass, which targets the 22- to 30-year-old age group. One of the efforts allows potential consumers to view videos of emerging music artists performing in Compasses across the country.
"If you go back four or five years ago, it was good if you were spending 4% or 5% of your advertising budget online, and a year ago, 10% made a good mix," said Mark Spencer, a Chrysler spokesman. "The offline elements are still important, but the idea is to drive people to our Web site. I think 20% of advertising going toward online advertising will become pretty standard, and it may go up from there."
To be sure, Toyota said online ad spending for its Yaris small car, which targets ages 18 to 34, is 2-1 compared with traditional advertising. Among its online advertising efforts, Toyota had a banner ad that connected to an online game in which consumers could drive a Yaris.
"The main philosophy is not to just be there on the Web waving a banner, but to get users to enjoy it and actually give them information they can use," said Toyota spokeswoman Cindy Knight. "Users spend more time on those types of sites."
Going interactive
For its part, Ford has used some of its online advertising budget to produce movies for the Internet. Lincoln has been running "Lovely by Surprise" episodes for the Zephyr sedan on www.lovelybysurprise.com, and Mercury has "The Neverything" videos about two brothers who live a childlike existence to promote the Milan sedan on www.theneverything.com.
In June, Ford also launched www.fordboldmoves.com, a Web site where people can see "Bold Moves: The Future of Ford" online videos that chronicle various aspects of Ford's North American business, from assembly-line workers to executives talking about where Ford went wrong. On the site, customers can comment on the video and read opposing viewpoints about various topics, including "Crossing Over: Is There Life after SUVs?" and "Fusion vs. Camry?"
"Clearly, online advertising as a portion of our mix is increasing and it's important to us," said Whitney Drake, a Ford spokeswoman.
Multimedia approach
While online advertising is increasingly important to automakers, it's often connected to other advertising on television and in print.
Earlier this year, GM's Chevrolet brand did some cross-marketing when it launched a contest offering viewers of NBC's "The Apprentice" a chance to win trips and cash for going online to create the best 30-second online ad for its 2007 Tahoe SUV.
And this month, GM's Saturn brand partnered with Google Inc. to launch a Web-based advertising campaign that offers clickable video clips, Google Earth satellite mapping and the ability to find the geographic locations of people who are using the computer in six cities across the country with Saturn dealerships.
"There's so much more we can do to be better marketers and give customers a better experience with the Internet and Web," said Linda Pesonen, marketing director for customer relationship management.
Contact KORTNEY STRINGER at 313-223-4479 or stringer@freepress.com.
Copyright © 2006 Detroit Free Press Inc.
Reposted by Zach Hoffman
www.SEO.cc - Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
MySpace attracting an older Internet crowd
MySpace attracting an older Internet crowd
MySpace attracting an older Internet crowdBy Antone Gonsalves, TechWeb
9 October 2006 09:42 AEST
More than half of the visitors to MySpace are reportedly 35 years old or older, a surprising statistic given the media attention the site has received as an Internet hangout for teens and young adults.A recent analysis of the users of leading social networking sites found significant shifts in MySpace's demographics while the site grew dramatically over the last year, ComScore Networks said. In August, children and teens from 12 years old to 17 years old accounted for 11.9 percent of all visitors, compared with 24.7 percent the same month a year ago.Meanwhile, the portion of older MySpace users has grown to 51.6 percent age 35 or older, ComScore said. Add visitors age 25 or older, and the amount increases to 68.3 percent. Last year, half the site's visitors were at least 25 years old.
The shift in demographics reflects the "mainstream effect," ComScore analyst Andrew Lipsman said. As the site gets better known to a broader group of people, it makes sense there would be a greater diversity of age groups visiting."It's really a broadening of the user base, rather than one user base supplanting the other," Lipsman said.For example, while the percentage of teenage visitors has declined, the number of teenagers heading to MySpace has increased, since a smaller percentage of a far greater pool can translate into a larger actual number.
The demographics tend to skewer MySpace's image as a place for young people to socialise and share music and video. Its popularity among the young has resulted in tremendous pressure on site operators to implement tighter security to protect minors from sexual predators.The ComScore analysis found that MySpace had the broadest appeal across age goups, while Facebook has, as expected, built a niche among college students. Until recently, people signing up for Facebook needed a school email address. The site is now open to everyone."It will be interesting to monitor the shifts in Facebook's demographic composition that will undoubtedly occur as a result of the company's recent decision to open its doors to users of all ages," Jack Flanagan, executive vice president of ComScore, said in a statement.
Friendster.com had the highest percentage of older Internet users, with 70.8 percent of visitors 25 years old or older. Among younger teens, Xanga.com was the most popular. Fully 20.3 percent of the users were from 12 years old to 17 years old."There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader," Flanagan said. Lipsman, however, pointed out that the ComScore's findings related to visitors, and not registered users. So the demographics reflect people being directed to MySpace and the other sites to read blogs, listen to music or watch video."It's not that these people are going directly to MySpace and spending a lot of time there," he said. "Instead, they're being funneled to the site through other means, in a lot of cases."Nevertheless, as the largest online social network, MySpace, which is owned by News, has drawn much of the attention of child advocacy groups. In June, the site launched additional security measures to protect 14 and 15 year olds. In August, MySpace was the largest social network on the Web with 55.8 million unique visitors, ComScore said. During the same month a year ago, the site had 21.8 million unique visitors.
Copyright (c) 2006 CMP Media LLCAll rights reserved.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=37934&src=site-marq
Reposted by Zach Hoffman
Online Marketing Agency
Zach@SEO.cc
MySpace attracting an older Internet crowdBy Antone Gonsalves, TechWeb
9 October 2006 09:42 AEST
More than half of the visitors to MySpace are reportedly 35 years old or older, a surprising statistic given the media attention the site has received as an Internet hangout for teens and young adults.A recent analysis of the users of leading social networking sites found significant shifts in MySpace's demographics while the site grew dramatically over the last year, ComScore Networks said. In August, children and teens from 12 years old to 17 years old accounted for 11.9 percent of all visitors, compared with 24.7 percent the same month a year ago.Meanwhile, the portion of older MySpace users has grown to 51.6 percent age 35 or older, ComScore said. Add visitors age 25 or older, and the amount increases to 68.3 percent. Last year, half the site's visitors were at least 25 years old.
The shift in demographics reflects the "mainstream effect," ComScore analyst Andrew Lipsman said. As the site gets better known to a broader group of people, it makes sense there would be a greater diversity of age groups visiting."It's really a broadening of the user base, rather than one user base supplanting the other," Lipsman said.For example, while the percentage of teenage visitors has declined, the number of teenagers heading to MySpace has increased, since a smaller percentage of a far greater pool can translate into a larger actual number.
The demographics tend to skewer MySpace's image as a place for young people to socialise and share music and video. Its popularity among the young has resulted in tremendous pressure on site operators to implement tighter security to protect minors from sexual predators.The ComScore analysis found that MySpace had the broadest appeal across age goups, while Facebook has, as expected, built a niche among college students. Until recently, people signing up for Facebook needed a school email address. The site is now open to everyone."It will be interesting to monitor the shifts in Facebook's demographic composition that will undoubtedly occur as a result of the company's recent decision to open its doors to users of all ages," Jack Flanagan, executive vice president of ComScore, said in a statement.
Friendster.com had the highest percentage of older Internet users, with 70.8 percent of visitors 25 years old or older. Among younger teens, Xanga.com was the most popular. Fully 20.3 percent of the users were from 12 years old to 17 years old."There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader," Flanagan said. Lipsman, however, pointed out that the ComScore's findings related to visitors, and not registered users. So the demographics reflect people being directed to MySpace and the other sites to read blogs, listen to music or watch video."It's not that these people are going directly to MySpace and spending a lot of time there," he said. "Instead, they're being funneled to the site through other means, in a lot of cases."Nevertheless, as the largest online social network, MySpace, which is owned by News, has drawn much of the attention of child advocacy groups. In June, the site launched additional security measures to protect 14 and 15 year olds. In August, MySpace was the largest social network on the Web with 55.8 million unique visitors, ComScore said. During the same month a year ago, the site had 21.8 million unique visitors.
Copyright (c) 2006 CMP Media LLCAll rights reserved.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=37934&src=site-marq
Reposted by Zach Hoffman
Online Marketing Agency
Zach@SEO.cc
MySpace attracting an older Internet crowd
MySpace attracting an older Internet crowd
MySpace attracting an older Internet crowdBy Antone Gonsalves, TechWeb
9 October 2006 09:42 AEST
More than half of the visitors to MySpace are reportedly 35 years old or older, a surprising statistic given the media attention the site has received as an Internet hangout for teens and young adults.A recent analysis of the users of leading social networking sites found significant shifts in MySpace's demographics while the site grew dramatically over the last year, ComScore Networks said. In August, children and teens from 12 years old to 17 years old accounted for 11.9 percent of all visitors, compared with 24.7 percent the same month a year ago.Meanwhile, the portion of older MySpace users has grown to 51.6 percent age 35 or older, ComScore said. Add visitors age 25 or older, and the amount increases to 68.3 percent. Last year, half the site's visitors were at least 25 years old.
The shift in demographics reflects the "mainstream effect," ComScore analyst Andrew Lipsman said. As the site gets better known to a broader group of people, it makes sense there would be a greater diversity of age groups visiting."It's really a broadening of the user base, rather than one user base supplanting the other," Lipsman said.For example, while the percentage of teenage visitors has declined, the number of teenagers heading to MySpace has increased, since a smaller percentage of a far greater pool can translate into a larger actual number.
The demographics tend to skewer MySpace's image as a place for young people to socialise and share music and video. Its popularity among the young has resulted in tremendous pressure on site operators to implement tighter security to protect minors from sexual predators.The ComScore analysis found that MySpace had the broadest appeal across age goups, while Facebook has, as expected, built a niche among college students. Until recently, people signing up for Facebook needed a school email address. The site is now open to everyone."It will be interesting to monitor the shifts in Facebook's demographic composition that will undoubtedly occur as a result of the company's recent decision to open its doors to users of all ages," Jack Flanagan, executive vice president of ComScore, said in a statement.
Friendster.com had the highest percentage of older Internet users, with 70.8 percent of visitors 25 years old or older. Among younger teens, Xanga.com was the most popular. Fully 20.3 percent of the users were from 12 years old to 17 years old."There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader," Flanagan said. Lipsman, however, pointed out that the ComScore's findings related to visitors, and not registered users. So the demographics reflect people being directed to MySpace and the other sites to read blogs, listen to music or watch video."It's not that these people are going directly to MySpace and spending a lot of time there," he said. "Instead, they're being funneled to the site through other means, in a lot of cases."Nevertheless, as the largest online social network, MySpace, which is owned by News, has drawn much of the attention of child advocacy groups. In June, the site launched additional security measures to protect 14 and 15 year olds. In August, MySpace was the largest social network on the Web with 55.8 million unique visitors, ComScore said. During the same month a year ago, the site had 21.8 million unique visitors.
Copyright (c) 2006 CMP Media LLCAll rights reserved.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=37934&src=site-marq
Reposted by Zach Hoffman
Online Marketing Agency
Zach@SEO.cc
MySpace attracting an older Internet crowdBy Antone Gonsalves, TechWeb
9 October 2006 09:42 AEST
More than half of the visitors to MySpace are reportedly 35 years old or older, a surprising statistic given the media attention the site has received as an Internet hangout for teens and young adults.A recent analysis of the users of leading social networking sites found significant shifts in MySpace's demographics while the site grew dramatically over the last year, ComScore Networks said. In August, children and teens from 12 years old to 17 years old accounted for 11.9 percent of all visitors, compared with 24.7 percent the same month a year ago.Meanwhile, the portion of older MySpace users has grown to 51.6 percent age 35 or older, ComScore said. Add visitors age 25 or older, and the amount increases to 68.3 percent. Last year, half the site's visitors were at least 25 years old.
The shift in demographics reflects the "mainstream effect," ComScore analyst Andrew Lipsman said. As the site gets better known to a broader group of people, it makes sense there would be a greater diversity of age groups visiting."It's really a broadening of the user base, rather than one user base supplanting the other," Lipsman said.For example, while the percentage of teenage visitors has declined, the number of teenagers heading to MySpace has increased, since a smaller percentage of a far greater pool can translate into a larger actual number.
The demographics tend to skewer MySpace's image as a place for young people to socialise and share music and video. Its popularity among the young has resulted in tremendous pressure on site operators to implement tighter security to protect minors from sexual predators.The ComScore analysis found that MySpace had the broadest appeal across age goups, while Facebook has, as expected, built a niche among college students. Until recently, people signing up for Facebook needed a school email address. The site is now open to everyone."It will be interesting to monitor the shifts in Facebook's demographic composition that will undoubtedly occur as a result of the company's recent decision to open its doors to users of all ages," Jack Flanagan, executive vice president of ComScore, said in a statement.
Friendster.com had the highest percentage of older Internet users, with 70.8 percent of visitors 25 years old or older. Among younger teens, Xanga.com was the most popular. Fully 20.3 percent of the users were from 12 years old to 17 years old."There is a misconception that social networking is the exclusive domain of teenagers, but this analysis confirms that the appeal of social networking sites is far broader," Flanagan said. Lipsman, however, pointed out that the ComScore's findings related to visitors, and not registered users. So the demographics reflect people being directed to MySpace and the other sites to read blogs, listen to music or watch video."It's not that these people are going directly to MySpace and spending a lot of time there," he said. "Instead, they're being funneled to the site through other means, in a lot of cases."Nevertheless, as the largest online social network, MySpace, which is owned by News, has drawn much of the attention of child advocacy groups. In June, the site launched additional security measures to protect 14 and 15 year olds. In August, MySpace was the largest social network on the Web with 55.8 million unique visitors, ComScore said. During the same month a year ago, the site had 21.8 million unique visitors.
Copyright (c) 2006 CMP Media LLCAll rights reserved.
Source: http://www.itnews.com.au/newsstory.aspx?CIaNID=37934&src=site-marq
Reposted by Zach Hoffman
Online Marketing Agency
Zach@SEO.cc
Friday, October 06, 2006
Google rumored to be in talks to buy YouTube
Google rumored to be in talks to buy YouTube
$1.6 BILLION DEAL FOR ONE OF THE FASTEST-GROWING INTERNET SITES
By Ryan Blitstein
Mercury News
Paul Sakuma / Associated Press archives
Workers walk in front of Google headquarters in Mountain View, Calif. in a file photo from Feb. 1, 2005. According to a Wall Street Journal report Friday, Internet search leader Google Inc. is in talks to acquire the popular online video site YouTube Inc. for about $1.6 billion.
Google seeks rivals' data for lawsuit over libraries
More Google coverage
Google is in talks to acquire the video sharing Web site YouTube for approximately $1.6 billion, the Wall Street Journal has reported. Several blogs, including TechCrunch, have contributed to the rumor mill surrounding alleged discussions.
``We do not comment on rumor and speculation,'' said a Google spokeswoman.
A spokeswoman for YouTube also declined comment.
YouTube allows users to post and share videos -- some self-produced, others captured from copyrighted material, including film clips and music videos. The San Mateo-based company, founded in 2005, is one of the fastest-growing sites in Internet history. Its audience now watches more than 100 million videos a day.
Google Video, a similar service from the Mountain View company, attracted a unique audience of about 13 million people in August 2006, compared to more than 34 million for YouTube, according to Nielsen/NetRatings.
YouTube has been criticized by major entertainment companies because of the copyrighted content its users post. Recently, the company has signed deals with NBC and Warner Music, which have helped to lessen the criticism. These deals have also begun to bring in much-needed revenue to a site that still lacks a clear business model.
Source: http://www.mercurynews.com/mld/mercurynews/business/15696466.htm
Reposted by:
Zach Hoffman
www.SEO.cc - Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
$1.6 BILLION DEAL FOR ONE OF THE FASTEST-GROWING INTERNET SITES
By Ryan Blitstein
Mercury News
Paul Sakuma / Associated Press archives
Workers walk in front of Google headquarters in Mountain View, Calif. in a file photo from Feb. 1, 2005. According to a Wall Street Journal report Friday, Internet search leader Google Inc. is in talks to acquire the popular online video site YouTube Inc. for about $1.6 billion.
Google seeks rivals' data for lawsuit over libraries
More Google coverage
Google is in talks to acquire the video sharing Web site YouTube for approximately $1.6 billion, the Wall Street Journal has reported. Several blogs, including TechCrunch, have contributed to the rumor mill surrounding alleged discussions.
``We do not comment on rumor and speculation,'' said a Google spokeswoman.
A spokeswoman for YouTube also declined comment.
YouTube allows users to post and share videos -- some self-produced, others captured from copyrighted material, including film clips and music videos. The San Mateo-based company, founded in 2005, is one of the fastest-growing sites in Internet history. Its audience now watches more than 100 million videos a day.
Google Video, a similar service from the Mountain View company, attracted a unique audience of about 13 million people in August 2006, compared to more than 34 million for YouTube, according to Nielsen/NetRatings.
YouTube has been criticized by major entertainment companies because of the copyrighted content its users post. Recently, the company has signed deals with NBC and Warner Music, which have helped to lessen the criticism. These deals have also begun to bring in much-needed revenue to a site that still lacks a clear business model.
Source: http://www.mercurynews.com/mld/mercurynews/business/15696466.htm
Reposted by:
Zach Hoffman
www.SEO.cc - Online Marketing Agency
Zach@SEO.cc
Dial Up: 954-763-1130
MySpace Attracts Older Audience - WSJ Article - Online Marketing Demographics
MySpace Attracts Older Audience
Associated PressOctober 6, 2006;
Page B4NEW YORK --
Half of MySpace's users are 35 or older, according to comScore Media Metrix's analysis of its U.S. Internet traffic measurements. Only 30% are under 25, despite a common belief that the site is mostly populated with children and young adults.Just a year ago, teens under 18 made up about 25% of MySpace, the popular online hangout run by News Corp. That is now down to 12% in the comScore analysis released yesterday.By contrast, the 35-to-54 group at MySpace grew to 41% in August, from 32% a year earlier."This analysis confirms that the appeal of social-networking sites is far broader," said Jack Flanagan, executive vice president for comScore, adding that the data suggest that social networking is becoming mainstream.Sites such as MySpace encourage users to stay in touch by offering tools such as message boards, photo sharing and personal profile pages. Members can expand their networks by adding other users as friends and, in turn, connecting with their friends.The study was based on comScore's regular panels for measuring Internet audiences, rather than MySpace's registration information, where users often lie about their age.ComScore also reported that MySpace had 56 million unique U.S. visitors in August, much less than the 100 million-plus registered users MySpace has world-wide. The company has said about 10% of its users are abroad. A better explanation for the gap is the fact that many people have multiple profiles, each counted separately by MySpace but not by comScore.Facebook had 15 million unique visitors, Xanga eight million and Friendster one million, according to comScore.
Copyright © 2006 Associated Press
Reposted by Zach Hoffman
Online Marketing Agency
Dial Up: 954-763-1130
Associated PressOctober 6, 2006;
Page B4NEW YORK --
Half of MySpace's users are 35 or older, according to comScore Media Metrix's analysis of its U.S. Internet traffic measurements. Only 30% are under 25, despite a common belief that the site is mostly populated with children and young adults.Just a year ago, teens under 18 made up about 25% of MySpace, the popular online hangout run by News Corp. That is now down to 12% in the comScore analysis released yesterday.By contrast, the 35-to-54 group at MySpace grew to 41% in August, from 32% a year earlier."This analysis confirms that the appeal of social-networking sites is far broader," said Jack Flanagan, executive vice president for comScore, adding that the data suggest that social networking is becoming mainstream.Sites such as MySpace encourage users to stay in touch by offering tools such as message boards, photo sharing and personal profile pages. Members can expand their networks by adding other users as friends and, in turn, connecting with their friends.The study was based on comScore's regular panels for measuring Internet audiences, rather than MySpace's registration information, where users often lie about their age.ComScore also reported that MySpace had 56 million unique U.S. visitors in August, much less than the 100 million-plus registered users MySpace has world-wide. The company has said about 10% of its users are abroad. A better explanation for the gap is the fact that many people have multiple profiles, each counted separately by MySpace but not by comScore.Facebook had 15 million unique visitors, Xanga eight million and Friendster one million, according to comScore.
Copyright © 2006 Associated Press
Reposted by Zach Hoffman
Online Marketing Agency
Dial Up: 954-763-1130
Tuesday, September 19, 2006
What's your profile? Businesses tap into MySpace
What's your profile? Businesses tap into MySpace
Jun. 11, 2006 12:00 AM
MySpace.com, the social-networking Web site that has attracted tens of millions of teen and young adult users, is beginning to lure a new type of member: corporate America.Dozens of companies have established MySpace profiles since the Web site's launch in January 2004, hoping to create buzz for their products, cultivate customer loyalty and build brand awareness among the popular Web site's more than 83 million users."It's the electronic version of grass-roots marketing," said Chris Arnold, a spokesman for Denver-based Chipotle Mexican Grill, which launched its MySpace profile this month. Twentieth Century Fox, which like MySpace is owned by Rupert Murdoch's News Corp., used the Web site to promote its movie X-Men: The Last Stand, which arrived in theaters last month.
Source: Denver Post
Reposted by: Zach Hoffman - Online Marketing Agency - PH: 954-763-1130
Jun. 11, 2006 12:00 AM
MySpace.com, the social-networking Web site that has attracted tens of millions of teen and young adult users, is beginning to lure a new type of member: corporate America.Dozens of companies have established MySpace profiles since the Web site's launch in January 2004, hoping to create buzz for their products, cultivate customer loyalty and build brand awareness among the popular Web site's more than 83 million users."It's the electronic version of grass-roots marketing," said Chris Arnold, a spokesman for Denver-based Chipotle Mexican Grill, which launched its MySpace profile this month. Twentieth Century Fox, which like MySpace is owned by Rupert Murdoch's News Corp., used the Web site to promote its movie X-Men: The Last Stand, which arrived in theaters last month.
Source: Denver Post
Reposted by: Zach Hoffman - Online Marketing Agency - PH: 954-763-1130
Benefits to Using MySpace.com to Promote Your Practice
Benefits to Using MySpace.com to Promote Your Practice
By Zach Hoffman, www.SEO.cc – Online Marketing Agency
MySpace.com is quickly being adapted as a part of many small and large business marketing plans. The reason is MySpace.com is currently the world’s 4th most popular English website and the 3rd most popular website in the United States (Source: Alexa.com August 2006). The site is attracting new users at a pace of over 230,000 new users per a day which means the network is only going to get larger and spread to additional demographics.
What advantages in marketing does MySpace.com allow?
Outright it shows your practice is progressive and with the times. The site offers the following advantages:
Demographic targeting,
Technical advantages (HTML coding for profiles),
And external marketing capabilities.
Your profile can also be updated quickly (within minutes) and resubmitted for the general public to see. Additions to your profile in regards to material can also be added in an instant.
Demographic Targeting
You can find people to invite to your social network based on a variety of criteria including:
Age,
Sex,
Marital Status,
Zip Code Proximity,
And, Income Level.
For example if you are a cosmetic doctor and would like to target both Males and Females who are divorced, single, and between the ages of 35-60 you can access all these profiles at the click of a button. You set your search criteria and let MySpace.com bring you back the results. Now the tedious work comes in inviting these people to join your profile. But once you invite them to join your profile you have extensive access to these people. You can now make posts on their profiles comments, send them e-mails, and bulletin board postings which appear on their internal profile with any promotions you may be offering.
Technical Advantages
Your profile is HTML capable which allows it to be programmed similarly to websites. You can adapt all of your forms of marketing mediums (including audio, newsletters, pictures, and videos) to be displayed on your MySpace account. Capabilities are built onto the site to allow for easy Blog updates. Photos can also be easily uploaded and commented on within your MySpace account.
External Marketing Capabilities
Traditional media is quickly attempting to adapt to the fast paced new age marketing environment by adopting MySpace. All types of media networks today plug their profiles throughout their telecasts, movies create profiles for fans and loyalist to talk about them, actors use it to maintain fan relationships, MySpace is even spawning its own celebrities, the list goes on of different types of people and businesses using MySpace to push their web presence to the next level.
Some of the capabilities for your external marketing include the ability to post bulletin board messages on your friend’s profiles, send e-mail’s to your network, and communicate within your network on an intimate level with potential clients.
The quicker you decide to get onto MySpace.com the better off you will be in communicating your message. MySpace.com is quickly being adopted and many players in the market have a lot to gain from first mover advantage on this network.
Thank You for Reading this & Good Luck on MySpace (If you have any questions feel free to contact me),
Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEO, Inc., CEO
Zach@SEO.cc
954-763-1130
By Zach Hoffman, www.SEO.cc – Online Marketing Agency
MySpace.com is quickly being adapted as a part of many small and large business marketing plans. The reason is MySpace.com is currently the world’s 4th most popular English website and the 3rd most popular website in the United States (Source: Alexa.com August 2006). The site is attracting new users at a pace of over 230,000 new users per a day which means the network is only going to get larger and spread to additional demographics.
What advantages in marketing does MySpace.com allow?
Outright it shows your practice is progressive and with the times. The site offers the following advantages:
Demographic targeting,
Technical advantages (HTML coding for profiles),
And external marketing capabilities.
Your profile can also be updated quickly (within minutes) and resubmitted for the general public to see. Additions to your profile in regards to material can also be added in an instant.
Demographic Targeting
You can find people to invite to your social network based on a variety of criteria including:
Age,
Sex,
Marital Status,
Zip Code Proximity,
And, Income Level.
For example if you are a cosmetic doctor and would like to target both Males and Females who are divorced, single, and between the ages of 35-60 you can access all these profiles at the click of a button. You set your search criteria and let MySpace.com bring you back the results. Now the tedious work comes in inviting these people to join your profile. But once you invite them to join your profile you have extensive access to these people. You can now make posts on their profiles comments, send them e-mails, and bulletin board postings which appear on their internal profile with any promotions you may be offering.
Technical Advantages
Your profile is HTML capable which allows it to be programmed similarly to websites. You can adapt all of your forms of marketing mediums (including audio, newsletters, pictures, and videos) to be displayed on your MySpace account. Capabilities are built onto the site to allow for easy Blog updates. Photos can also be easily uploaded and commented on within your MySpace account.
External Marketing Capabilities
Traditional media is quickly attempting to adapt to the fast paced new age marketing environment by adopting MySpace. All types of media networks today plug their profiles throughout their telecasts, movies create profiles for fans and loyalist to talk about them, actors use it to maintain fan relationships, MySpace is even spawning its own celebrities, the list goes on of different types of people and businesses using MySpace to push their web presence to the next level.
Some of the capabilities for your external marketing include the ability to post bulletin board messages on your friend’s profiles, send e-mail’s to your network, and communicate within your network on an intimate level with potential clients.
The quicker you decide to get onto MySpace.com the better off you will be in communicating your message. MySpace.com is quickly being adopted and many players in the market have a lot to gain from first mover advantage on this network.
Thank You for Reading this & Good Luck on MySpace (If you have any questions feel free to contact me),
Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEO, Inc., CEO
Zach@SEO.cc
954-763-1130
Long Copy vs. Short Copy
Long Copy VS Short… Which One Sells Better?
By Susan Greene
If long copy leads to poor results, it isn’t because of the length. Rather, it has to do with the copy’s content. If the copy is boring or doesn’t contain some kernel that the reader can instantly relate to, then he’ll stop reading. However, if the copy, lengthy though it may be, engages, entices, educates or entertains, then you’ll have no problem keeping the reader’s interest.They say, “The Internet is a fast medium. People don’t want to read long blocks of text. They’ll click away.”
The reality is that prospects who are genuinely interested in the product you offer always want more information about it, not less. If they are not interested in the product or not qualified, no matter how long or short the copy is, they will just never buy. They won’t read 15 words, much less 1,500. If long copy leads to poor results, it isn’t because of the length. Rather, it has to do with the copy’s content. If the copy is boring or doesn’t contain some kernel that the reader can instantly relate to, then he’ll stop reading. However, if the copy, lengthy though it may be, engages, entices, educates or entertains, then you’ll have no problem keeping the reader’s interest.When it is well written, long copy can significantly outperform short copy and lead to a much greater level of response. Prospects want more product information, particularly when buying on the Internet where they can’t see in person, touch or test-drive the product. Detailed feature and benefit statements are the golden nuggets that tempt prospects and cause conversions.Shorter copy can lead to several potential outcomes: a lower response rate due to lack of compelling information; a barrage of information requests because the copy didn’t successfully answer the prospect’s questions; or a higher number of cancellations or refund requests because the product or service was not what the customer anticipated based on the limited information he read.So, if you’re writing for the Web, just how many words should a page contain?
The optimum size is 250 words for maximum effectiveness. While it may seem like a lot, a 250-word count for each page balances search engine and reader needs. Search engine spiders crave content, especially keyword-rich content. You may see “a lot of words,” but the search engines see “a document with lots of important data to extract.” As long as you follow usability principles, you can write tons of text without overwhelming your reader. Besides if the search engines see a lot of key phrases combined with a low-word count, they may flag your site for spamming. A longer word count makes it easier to include your key phrases without sacrificing your marketing message.
Do you lose customers with scrolling copy? No, according to a study by User Interface Engineering (UEI). “One of the most significant findings of our research on web site usability is that users are perfectly willing to scroll. However, they’ll only do it if the pages gives them strong clues that scrolling will help them find what they’re looking for,” reports the article As the Page Scrolls from UEI. “In the trade-off between hiding content below the fold or spreading it across several pages, readership increases when the content is on a single page.”
Susan Greene is a freelance copywriter located in Orlando, Florida. Visit her website at (www.SusanGreeneCopywriter.com) or contact Susan at
susan@susangreenecopywriter.com, (407) 578-5528.
Reposted by Zach Hoffman - Online Marketing Agency - 954-763-1130
By Susan Greene
If long copy leads to poor results, it isn’t because of the length. Rather, it has to do with the copy’s content. If the copy is boring or doesn’t contain some kernel that the reader can instantly relate to, then he’ll stop reading. However, if the copy, lengthy though it may be, engages, entices, educates or entertains, then you’ll have no problem keeping the reader’s interest.They say, “The Internet is a fast medium. People don’t want to read long blocks of text. They’ll click away.”
The reality is that prospects who are genuinely interested in the product you offer always want more information about it, not less. If they are not interested in the product or not qualified, no matter how long or short the copy is, they will just never buy. They won’t read 15 words, much less 1,500. If long copy leads to poor results, it isn’t because of the length. Rather, it has to do with the copy’s content. If the copy is boring or doesn’t contain some kernel that the reader can instantly relate to, then he’ll stop reading. However, if the copy, lengthy though it may be, engages, entices, educates or entertains, then you’ll have no problem keeping the reader’s interest.When it is well written, long copy can significantly outperform short copy and lead to a much greater level of response. Prospects want more product information, particularly when buying on the Internet where they can’t see in person, touch or test-drive the product. Detailed feature and benefit statements are the golden nuggets that tempt prospects and cause conversions.Shorter copy can lead to several potential outcomes: a lower response rate due to lack of compelling information; a barrage of information requests because the copy didn’t successfully answer the prospect’s questions; or a higher number of cancellations or refund requests because the product or service was not what the customer anticipated based on the limited information he read.So, if you’re writing for the Web, just how many words should a page contain?
The optimum size is 250 words for maximum effectiveness. While it may seem like a lot, a 250-word count for each page balances search engine and reader needs. Search engine spiders crave content, especially keyword-rich content. You may see “a lot of words,” but the search engines see “a document with lots of important data to extract.” As long as you follow usability principles, you can write tons of text without overwhelming your reader. Besides if the search engines see a lot of key phrases combined with a low-word count, they may flag your site for spamming. A longer word count makes it easier to include your key phrases without sacrificing your marketing message.
Do you lose customers with scrolling copy? No, according to a study by User Interface Engineering (UEI). “One of the most significant findings of our research on web site usability is that users are perfectly willing to scroll. However, they’ll only do it if the pages gives them strong clues that scrolling will help them find what they’re looking for,” reports the article As the Page Scrolls from UEI. “In the trade-off between hiding content below the fold or spreading it across several pages, readership increases when the content is on a single page.”
Susan Greene is a freelance copywriter located in Orlando, Florida. Visit her website at (www.SusanGreeneCopywriter.com) or contact Susan at
susan@susangreenecopywriter.com, (407) 578-5528.
Reposted by Zach Hoffman - Online Marketing Agency - 954-763-1130
AOL, Intel Launch PC-to-TV Programming
by Jason Lee Miller
Staff Writer WebProNews
Published: 2006-09-18
AOL and Intel launched an on-demand video service for Intel Viiv-based PCs. The joint effort provides AOL Video's online library of movies, TV shows, music videos, concerts, and sports videos, viewable on large-screen televisions.
Much of the programming from the PC to TV screen is free to consumers with a large number of videos available in DVD quality via AOL's Hi-Q format.
The service offers 45 channels of on-demand video programming featuring original, licensed and branded content; downloadable movies; AOL's video search index. The user interface offers menu choices to search the entire video library, browse a video category, or choose from AOL's recommended viewing list via remote control.
"We are very excited to launch our 10-foot AOL Video service with Intel and make what we believe to be the best online video experience on the Web available to consumers on the next generation of PCs and TVs," said Kevin Conroy, Executive Vice President, AOL.
"AOL Video on Intel Viiv technology-based PCs combines the best premium Web video experience with the best media PC platform to deliver a whole new experience that will forever change how consumers use their TVs," said Kevin Corbett, vice president of Intel's Digital Home Group and general manager of the company's Content Services Group.
Viiv-based PCs will also include AOL Radio, featuring XM Satellite Radio, and AOL Pictures, a free online digital photo service. In the future, AOL will include Music Now, the company's online digital music store and subscription service.
AOL set up a new site called Digital Lifestyle Web site, designed to educate consumers about digital media consumption in the home and on the go for devices and technology platforms related to video, music, photos and home networking. The Digital Lifestyle Web site has articles and video clips from consumer technology experts, online classes, and buying guides for technology products.
The site also features an Intel-sponsored multimedia blog called "My Plugged In Life," focusing on user-generated content.
Reposted by Zach Hoffman - Online Marketing Agency - 954-763-1130
Staff Writer WebProNews
Published: 2006-09-18
AOL and Intel launched an on-demand video service for Intel Viiv-based PCs. The joint effort provides AOL Video's online library of movies, TV shows, music videos, concerts, and sports videos, viewable on large-screen televisions.
Much of the programming from the PC to TV screen is free to consumers with a large number of videos available in DVD quality via AOL's Hi-Q format.
The service offers 45 channels of on-demand video programming featuring original, licensed and branded content; downloadable movies; AOL's video search index. The user interface offers menu choices to search the entire video library, browse a video category, or choose from AOL's recommended viewing list via remote control.
"We are very excited to launch our 10-foot AOL Video service with Intel and make what we believe to be the best online video experience on the Web available to consumers on the next generation of PCs and TVs," said Kevin Conroy, Executive Vice President, AOL.
"AOL Video on Intel Viiv technology-based PCs combines the best premium Web video experience with the best media PC platform to deliver a whole new experience that will forever change how consumers use their TVs," said Kevin Corbett, vice president of Intel's Digital Home Group and general manager of the company's Content Services Group.
Viiv-based PCs will also include AOL Radio, featuring XM Satellite Radio, and AOL Pictures, a free online digital photo service. In the future, AOL will include Music Now, the company's online digital music store and subscription service.
AOL set up a new site called Digital Lifestyle Web site, designed to educate consumers about digital media consumption in the home and on the go for devices and technology platforms related to video, music, photos and home networking. The Digital Lifestyle Web site has articles and video clips from consumer technology experts, online classes, and buying guides for technology products.
The site also features an Intel-sponsored multimedia blog called "My Plugged In Life," focusing on user-generated content.
Reposted by Zach Hoffman - Online Marketing Agency - 954-763-1130
Make Your Website Sell As Well As Your Best Sales Person
Make Your Website Sell As Well As Your Best Sales Person By Charlie Cook, In Mind Communications, LLC.
How would you like to make your website as personal as meeting someone at a tradeshow? Your website is available 24/7/365 and it’s worldwide. Maybe you don’t have to fly all over the country with a booth after all! Charlie Cook offers four sound tips for bringing in as many sales as your best salesperson does.
1. Target People Who Are Looking To Solve a ProblemPeople come to trade shows because they are looking for a product or service. When they walk up to your booth, you know they’re at least mildly interested and want more information. Online, the best ways to attract people who are looking for your products and services is to make sure your site can be found in the search engines, to use pay-per-click ads like Google Adwords and to get your articles published everywhere you can online.
2. Start a Conversation What’s the first thing you do when a prospect walks up to your booth at a tradeshow? Do you immediately start spouting product features and prices, or do you introduce yourself and try to get a conversation going by asking them a question? Of course, you don’t immediately try to sell them. First you find out what you can about their business and which product would best suit their needs. The same is true online. If you immediately try to sell people, you’ll turn them off and they’ll go away. Instead, write marketing copy on your web site that begins a virtual conversation with prospects. Start by asking them the biggest or most common question on their minds relative to your product or service. Continue to ask questions about their problems and aspirations. Use this virtual conversation to spell out their concerns and, once you’ve defined them, explain how the solutions you provide solve their problems.
3. Build a Relationship by Being HelpfulWhere does your best business come from? From clients you’ve been helping for years; clients who know and trust you. When you’re standing in front of a prospect, you can hand them a free report, answer their questions directly and demonstrate your expertise.Converting online prospects to clients involves doing the same things with your web site marketing. Offer a free report to prospects to prompt them to give you their contact information. List commonly asked questions; then answer. Include content on the site that demonstrates your expertise and knowledge of your customers’ business needs.Think about how many ideas and how much information you’d share with a prospect in a 15 minute face-to-face conversation at a tradeshow. Your web site needs to present at least this much information. In fact, it gives you the opportunity to present more.
4. Make it PersonalMake a personal connection with your prospects. If you’re an entrepreneur or a business owner, use your web site to help prospects get to know you. Help your prospects see you as more than just an anonymous site that wants their money. Do this by:
• Putting up snapshots of yourself in your office or on the golf course.
• Using audio and or video clips with ideas prospects can use throughout your site.
• Providing free Telecalls. Not only does this give your prospects a chance to hear you demonstrate your expertise, it gives you an opportunity to find out what they’re really thinking about.
• Using ‘Live Help’ on your site. Most businesses have hundreds, if not thousands, of competitors and many of them market similar products and services. Whether you’re marketing in person or online, your best competitive advantage is the strength of your relationship with your prospects. For getting a conversation going or closing a sale, nothing beats being there in person, talking face to face with a prospect. But your website marketing can and should do as good a job. You don’t have to live with conversion rates in the thousandths of a percent. Put the four ideas above to work and make your site sell.
Reposted by Zach Hoffman
www.SEO.cc - SEO, Inc.
Dial Up: 954-763-1131
How would you like to make your website as personal as meeting someone at a tradeshow? Your website is available 24/7/365 and it’s worldwide. Maybe you don’t have to fly all over the country with a booth after all! Charlie Cook offers four sound tips for bringing in as many sales as your best salesperson does.
1. Target People Who Are Looking To Solve a ProblemPeople come to trade shows because they are looking for a product or service. When they walk up to your booth, you know they’re at least mildly interested and want more information. Online, the best ways to attract people who are looking for your products and services is to make sure your site can be found in the search engines, to use pay-per-click ads like Google Adwords and to get your articles published everywhere you can online.
2. Start a Conversation What’s the first thing you do when a prospect walks up to your booth at a tradeshow? Do you immediately start spouting product features and prices, or do you introduce yourself and try to get a conversation going by asking them a question? Of course, you don’t immediately try to sell them. First you find out what you can about their business and which product would best suit their needs. The same is true online. If you immediately try to sell people, you’ll turn them off and they’ll go away. Instead, write marketing copy on your web site that begins a virtual conversation with prospects. Start by asking them the biggest or most common question on their minds relative to your product or service. Continue to ask questions about their problems and aspirations. Use this virtual conversation to spell out their concerns and, once you’ve defined them, explain how the solutions you provide solve their problems.
3. Build a Relationship by Being HelpfulWhere does your best business come from? From clients you’ve been helping for years; clients who know and trust you. When you’re standing in front of a prospect, you can hand them a free report, answer their questions directly and demonstrate your expertise.Converting online prospects to clients involves doing the same things with your web site marketing. Offer a free report to prospects to prompt them to give you their contact information. List commonly asked questions; then answer. Include content on the site that demonstrates your expertise and knowledge of your customers’ business needs.Think about how many ideas and how much information you’d share with a prospect in a 15 minute face-to-face conversation at a tradeshow. Your web site needs to present at least this much information. In fact, it gives you the opportunity to present more.
4. Make it PersonalMake a personal connection with your prospects. If you’re an entrepreneur or a business owner, use your web site to help prospects get to know you. Help your prospects see you as more than just an anonymous site that wants their money. Do this by:
• Putting up snapshots of yourself in your office or on the golf course.
• Using audio and or video clips with ideas prospects can use throughout your site.
• Providing free Telecalls. Not only does this give your prospects a chance to hear you demonstrate your expertise, it gives you an opportunity to find out what they’re really thinking about.
• Using ‘Live Help’ on your site. Most businesses have hundreds, if not thousands, of competitors and many of them market similar products and services. Whether you’re marketing in person or online, your best competitive advantage is the strength of your relationship with your prospects. For getting a conversation going or closing a sale, nothing beats being there in person, talking face to face with a prospect. But your website marketing can and should do as good a job. You don’t have to live with conversion rates in the thousandths of a percent. Put the four ideas above to work and make your site sell.
Reposted by Zach Hoffman
www.SEO.cc - SEO, Inc.
Dial Up: 954-763-1131
Thursday, September 07, 2006
Bargain Hunters Lose Papers, Find Craigslist
By: Jason Lee Miller
Staff Writer @ WebProNews.com
Published: 2006-09-06
People are more and more putting down the red markers, forsaking ink-stained fingers in favor of carpel tunnel and blue-light specials at online classified websites. comScore reports the industry has grown by 47 percent over the past year - not so much from the folks in the Ozarks, though.
The highest concentration of US online classified users is where you'd think it'd be: in Silicon Valley and up the West Coast. The Pacific region accounted for nearly twenty percent of visitors, followed by the South Atlantic and Mid-Atlantic. Along the Old Man's brow, in the East South Central region, the river folk make up just four percent of online job seekers and bargain hunters. Craigslist leads all others, growing by 99 percent over the last year, attracting nearly 14 million July visitors, or over a third of the 37.4 million classified site visitors. "As the category leader, Craigslist has clearly impacted the way in which new and traditional media companies approach the classifieds business," said Andrew Lipsman, Senior Analyst of comScore Networks. Trader Publishing Company wasn't far behind with over 10 million unique visitors, but if taken as a whole with third place AutoTrader, which TPC owns as well, the total moves to over 16 million. With Craigslist and TPC controlling 75 percent of the online classified sector, the remaining 10 million visitors preferred, in order, Cars.com, Apartments.com, Livedeal.com, Homescape.com, Backpage.com, Oodle.com, and RegionalHelpWanted.com sites. The demographics for online classified visitors didn't skew as young and rich as other categories. The majority are between the ages 35 and 54, representing nearly 43 percent. Nearly the same percentage, 41.4, making less than $60,000 per year.
Craigslist, Online Classifieds
Republished by www.SEO.cc
Zach Hoffman
Zach@SEO.cc
Dial Up: 954-763-1130
Staff Writer @ WebProNews.com
Published: 2006-09-06
People are more and more putting down the red markers, forsaking ink-stained fingers in favor of carpel tunnel and blue-light specials at online classified websites. comScore reports the industry has grown by 47 percent over the past year - not so much from the folks in the Ozarks, though.
The highest concentration of US online classified users is where you'd think it'd be: in Silicon Valley and up the West Coast. The Pacific region accounted for nearly twenty percent of visitors, followed by the South Atlantic and Mid-Atlantic. Along the Old Man's brow, in the East South Central region, the river folk make up just four percent of online job seekers and bargain hunters. Craigslist leads all others, growing by 99 percent over the last year, attracting nearly 14 million July visitors, or over a third of the 37.4 million classified site visitors. "As the category leader, Craigslist has clearly impacted the way in which new and traditional media companies approach the classifieds business," said Andrew Lipsman, Senior Analyst of comScore Networks. Trader Publishing Company wasn't far behind with over 10 million unique visitors, but if taken as a whole with third place AutoTrader, which TPC owns as well, the total moves to over 16 million. With Craigslist and TPC controlling 75 percent of the online classified sector, the remaining 10 million visitors preferred, in order, Cars.com, Apartments.com, Livedeal.com, Homescape.com, Backpage.com, Oodle.com, and RegionalHelpWanted.com sites. The demographics for online classified visitors didn't skew as young and rich as other categories. The majority are between the ages 35 and 54, representing nearly 43 percent. Nearly the same percentage, 41.4, making less than $60,000 per year.
Craigslist, Online Classifieds
Republished by www.SEO.cc
Zach Hoffman
Zach@SEO.cc
Dial Up: 954-763-1130
Tuesday, August 29, 2006
Craigslist.com – Great Resource to Find Information & Post
Craigslist.com remains a solid asset to people around the country looking to grow their business. On the website you can post free information in their classifieds. The classifieds are broken down by state and then city. You can use the site to recruit employees, post for jobs, find used goods, and many more. The classifieds are very well organized and allow you access to all marketplaces around the country.
Also, the search engines constantly read Craigslist.com for relevant information pertaining to local areas. They are listing Craigslist.com postings in there results as a service to consumers seeking information about a local area. As a free service Craigslist.com is worth dropping in to at least browse and see if you can find any information of use.
We will follow up in a later posting about how to use Craigslist.com as a tool for SEO and to grow your business.
Thanks for reading,
Zach Hoffman
www.SEO.cc
SEO, Inc., CEO
Zach@SEO.cc
Dial Up: 954-763-1130
Also, the search engines constantly read Craigslist.com for relevant information pertaining to local areas. They are listing Craigslist.com postings in there results as a service to consumers seeking information about a local area. As a free service Craigslist.com is worth dropping in to at least browse and see if you can find any information of use.
We will follow up in a later posting about how to use Craigslist.com as a tool for SEO and to grow your business.
Thanks for reading,
Zach Hoffman
www.SEO.cc
SEO, Inc., CEO
Zach@SEO.cc
Dial Up: 954-763-1130
Monday, August 28, 2006
Web Presence Building Blocks (Step 2): Site Map Building (Site Blueprints)
Web Presence Building Blocks (Step 2): Site Map Building (Site Blueprints)
By Zach Hoffman – www.SEO.cc
Blueprints are the key to building a sound structure in both the physical and virtual world. For the virtual world of the Internet we call our website blueprints “site maps.” The creation of a site map makes navigation of your site more efficient for both consumers and search engine robots (computers building search results). A site map should organize all information you plan on having on your website into a logical format.
Benefits to a site-map:
Guide to building out your site,
Increased browsing efficiency for potential consumers and search engines,
Organization to information,
Search Engine Optimization Benefits.
The site map should start at your home page (index page) and build down into categories and sub categories. Below is an example of the initial break down off of the home page (index page) for a basic dental website:
SITE MAPS ON DOWNLOADABLE DOCUMENT FOR NEWSLETTER SUBSCRIBERS @ SEO.CC
Chart 1: Home Page site map
Location + Dentist (Home Page)
Cosmetic Dentistry
Sedation Dentistry
About Us
The beginning of your site map focuses on the initial index page and builds out into sub-categories. The sub-categories will build out into various solutions for cosmetic dentistry, sedation dentistry and about you.
It is important to give prominent information first on your website and then to build out into details about what you do. Your sites main page should rarely have individual service offerings mentioned. The higher up you mention certain topics on your website it is given increased relevance to the people reading and search engines weighting of importance. The reasons it may be negative to list some detail items with prominence on the site is that it may draw away some readers and give the search engines suggested prominence of topics people are less concerned about searching for on the web.
For example, in dentistry an item would be porcelain veneers or teeth whitening, both of these would fall under the broad category of cosmetic dentistry. Therefore your primary category “Cosmetic Dentistry” should be given priority over individual items. An example site map for your cosmetic dentistry section of your page would look as follows:
SITE MAPS AVAILABLE TO NEWSLETTER SUBSCRIBERS @ SEO.CC
Cosmetic Dentistry
Bonding
Teeth Whitening
Porcelain Veneers
Before & After Photos
Testimonials
Before & After Photos
Testimonials
Before & After Photos
Testimonials
There are many ways you could choose to break down your site. You could breakdown dentistry concerns into a few different ways. You can make it symptom based vs. want based. You could also use various breakdowns to discuss solutions for various symptoms:
Sensitive teeth,
Chipped teeth,
Aching Jaw,
Migraines,
And many more symptoms/self-diagnosis your patients may bring to you on a daily basis.
Sites like WebMD didn’t get famous because they are selling services; they are giving people answers and solutions to their problems. Web speak on most sites are at a level that is too technical for your target audience. People are looking for information about what you are going to be doing to them and for them. They know what you offer because that’s what your profession provides the solution for. As an example when somebody is looking up teeth whitening they probably want to know:
How long it will take?
How long the results will last for?
Are there any health effects they need to consider?
The average searching consumer won’t see the use of Discus Dental vs. Bright Smiles as a primary concern to solving their issue. More on this will be discussed when we talk about web copy development in our next newsletter. Back to site map development.
When constructing your site map be sure to remember you want all roads you are developing leading to a destination. We have increased our client’s web conversion rates for new patients exponentially by making one small tweak 98% of dental sites lack.
Be sure your content on your site links back and forth to relevant information someone would logically want to virtually step to. An example would be if you come to us with a broken tooth there are many options to how we could help you solve your problem. This can include porcelains veneers, bonding, and other solutions depending on the concern.
If a patient is looking to have these concerns fixed they may also be a candidate for gum contouring which is where you integrate information about your laser procedures into the content. This will allow you to educate potential patients of pertinent information to concerns they would like addressed before they even come in. It will allow for more educated consultations, and a potential patient with an educated mind as to what they want from you.
Here is an example of a start to the dental site map we worked on today (it is not completely built out because this is a client service we provide):
SITE MAP AVAILABLE TO NEWSLETTER SUBSCRIBERS @ SEO.CC
Location + Dentist (Home Page)
Cosmetic Dentistry
Sedation Dentistry
About Us
Bonding
Teeth Whitening
Porcelain Veneers
Our Team
Contact Us
Before & After Photos
Testimonials
Once you have created your dental site map, the next step is to develop your copy for each section of the website. We will be discussing this in our next newsletter about building out your web presence.
Web Presence Development Recap:
Step 1: Choosing the Right Domain Name
Step 2: Site Map Building (Site Blueprints)
Dental Information Technology Seminar – Saturday, December 9, 2006
Fort Lauderdale, FL
Contact Us for Details…And More Coming Soon!
Until Next Time, Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEO, Inc., CEO
Zach@SEO.cc
Dial Up: 954-763-1130
By Zach Hoffman – www.SEO.cc
Blueprints are the key to building a sound structure in both the physical and virtual world. For the virtual world of the Internet we call our website blueprints “site maps.” The creation of a site map makes navigation of your site more efficient for both consumers and search engine robots (computers building search results). A site map should organize all information you plan on having on your website into a logical format.
Benefits to a site-map:
Guide to building out your site,
Increased browsing efficiency for potential consumers and search engines,
Organization to information,
Search Engine Optimization Benefits.
The site map should start at your home page (index page) and build down into categories and sub categories. Below is an example of the initial break down off of the home page (index page) for a basic dental website:
SITE MAPS ON DOWNLOADABLE DOCUMENT FOR NEWSLETTER SUBSCRIBERS @ SEO.CC
Chart 1: Home Page site map
Location + Dentist (Home Page)
Cosmetic Dentistry
Sedation Dentistry
About Us
The beginning of your site map focuses on the initial index page and builds out into sub-categories. The sub-categories will build out into various solutions for cosmetic dentistry, sedation dentistry and about you.
It is important to give prominent information first on your website and then to build out into details about what you do. Your sites main page should rarely have individual service offerings mentioned. The higher up you mention certain topics on your website it is given increased relevance to the people reading and search engines weighting of importance. The reasons it may be negative to list some detail items with prominence on the site is that it may draw away some readers and give the search engines suggested prominence of topics people are less concerned about searching for on the web.
For example, in dentistry an item would be porcelain veneers or teeth whitening, both of these would fall under the broad category of cosmetic dentistry. Therefore your primary category “Cosmetic Dentistry” should be given priority over individual items. An example site map for your cosmetic dentistry section of your page would look as follows:
SITE MAPS AVAILABLE TO NEWSLETTER SUBSCRIBERS @ SEO.CC
Cosmetic Dentistry
Bonding
Teeth Whitening
Porcelain Veneers
Before & After Photos
Testimonials
Before & After Photos
Testimonials
Before & After Photos
Testimonials
There are many ways you could choose to break down your site. You could breakdown dentistry concerns into a few different ways. You can make it symptom based vs. want based. You could also use various breakdowns to discuss solutions for various symptoms:
Sensitive teeth,
Chipped teeth,
Aching Jaw,
Migraines,
And many more symptoms/self-diagnosis your patients may bring to you on a daily basis.
Sites like WebMD didn’t get famous because they are selling services; they are giving people answers and solutions to their problems. Web speak on most sites are at a level that is too technical for your target audience. People are looking for information about what you are going to be doing to them and for them. They know what you offer because that’s what your profession provides the solution for. As an example when somebody is looking up teeth whitening they probably want to know:
How long it will take?
How long the results will last for?
Are there any health effects they need to consider?
The average searching consumer won’t see the use of Discus Dental vs. Bright Smiles as a primary concern to solving their issue. More on this will be discussed when we talk about web copy development in our next newsletter. Back to site map development.
When constructing your site map be sure to remember you want all roads you are developing leading to a destination. We have increased our client’s web conversion rates for new patients exponentially by making one small tweak 98% of dental sites lack.
Be sure your content on your site links back and forth to relevant information someone would logically want to virtually step to. An example would be if you come to us with a broken tooth there are many options to how we could help you solve your problem. This can include porcelains veneers, bonding, and other solutions depending on the concern.
If a patient is looking to have these concerns fixed they may also be a candidate for gum contouring which is where you integrate information about your laser procedures into the content. This will allow you to educate potential patients of pertinent information to concerns they would like addressed before they even come in. It will allow for more educated consultations, and a potential patient with an educated mind as to what they want from you.
Here is an example of a start to the dental site map we worked on today (it is not completely built out because this is a client service we provide):
SITE MAP AVAILABLE TO NEWSLETTER SUBSCRIBERS @ SEO.CC
Location + Dentist (Home Page)
Cosmetic Dentistry
Sedation Dentistry
About Us
Bonding
Teeth Whitening
Porcelain Veneers
Our Team
Contact Us
Before & After Photos
Testimonials
Once you have created your dental site map, the next step is to develop your copy for each section of the website. We will be discussing this in our next newsletter about building out your web presence.
Web Presence Development Recap:
Step 1: Choosing the Right Domain Name
Step 2: Site Map Building (Site Blueprints)
Dental Information Technology Seminar – Saturday, December 9, 2006
Fort Lauderdale, FL
Contact Us for Details…And More Coming Soon!
Until Next Time, Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEO, Inc., CEO
Zach@SEO.cc
Dial Up: 954-763-1130
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