Thursday, January 21, 2010

Stop Related Videos - Hack YouTube's Embed Code


So you like the simplicity of uploading video files to YouTube and using the embed code to display the video on your website? Me too!


I don't like the reality that comes with this level of simplicity provided by YouTube.


If your website is in any way a for-profit site you certainly have competitors and if you embed a YouTube video in your website you'll end up introducing your prospects to your competition through YouTube's convenient "related videos". Worst of all the introduction will take place on YOUR website. The other fall back about using YouTube's embed code is that if your visitors click the video once it has started playing they will click-thru to the video's page on YouTube. That's a huge visitor distraction, especially after you worked so hard to get them there!

The following example shows:
- how to stop related videos on embedded YouTube videos
- how to stop click-throughs to YouTube in embedded YouTube videos

This is how it 'could' be done. I'm not suggesting that you mess with YouTube's perfectly coded embed. It's already perfect, just leave it alone!

CLICK IMAGE TO SEE IT LARGER.





Wednesday, January 20, 2010

How to Improve Future Page Rank – Google PageRank Predictor Tool

We found a hot Google PageRank tool that utilizes a unique algorithm to predict the future value of Google Page Rank on your website. Google PR ( http://en.wikipedia.org/wiki/PageRank ), is the Google patented algorithm named after one of their co-founders Larry Page. The Google PR algorithm has helped set the Google search engine apart from other search engines. The PageRank algorithm takes in multiple factors to grade the relevance of your website from a scale of 0-10. The PageRank tool is available on your browser by installing the Google Toolbar and choosing from “Toolbar Options” to have the “PageRank” display.

To improve PageRank takes a lot of consistent work and effort and can be established by activities improving both onsite and offsite architecture. Key factors that contribute to the onsite relevance of your website and to improve PageRank include, but are not limited to, relevant meta-tags, optimized content, properly structured image references, proper file infrastructure, and relevant in-bound content links. There are additional factors that Google may use to determine PageRank but you will find that things change over time. Offsite factors include links inbound to your site (the relevance and PageRank of the source of these inbound links), publishing content throughout the internet that links back into the relevant content of your website, hitting the viral/social-sphere with your content and creating relevant inbound links, publishing your website content in additional media types such as audio and video, updating content to provide the search engines with fresh information, and additional factors which are ever changing as well. The scoring methods of the Google PageRank tool will continue to evolve as the internet and search marketplace grow. Check out the innovative Google PageRank prediction tool at http://www.seomastering.com/pagerank-prediction.php.

Search engine optimization (SEO) techniques will be the base to establishing a solid PageRank and to potentially improve PageRank. A comprehensive Search Engine Optimization strategy should include creating relevant meta-tags, fresh and unique content, image alt tags, file architecture and proper onsite conventions, as well as offsite conventions which include creating back-links, content syndication, and alerting the search engines you are relevant to a specific topic. Search Engine Optimization continues to evolve and is a very technical and complex science, so there are components which lie outside of the above breakdown. Using the Google PageRank predictive model tool we provided, you should be able to see that proactive SEO is occurring on your website property and as a result you should see increasing search engine rankings in the near future. Please bear in mind that this tool is simply a best guess at what your Google PageRank may be in the future and should only be used as an estimate. This is not the end all answer as to whether your Search Engine Optimization techniques are effective.