Linked In PPC - Sponsored Search Marketing Discussion Reply

In response to a linked in discussions post:


It seems you have two questions 1) forecasting PPC traffic techniques and 2)
Looking into metrics like conversions, CTR, Clicks, CPC and cost per conversions. Can anyone help with formula or formulas??

* Forecasting PPC traffic techniques: I would recommend using various resources which would include WordTracker.com, Compete.com, Google Insights for search, and others you may find useful. Simple ways to use the above would be:

* Wordtracker - type in a generic term you are considering targetting and learn various related terms that may be closely related to your generic term.

* Compete.com - will allow you to type in a competitor's website address (URL) and get a look into the keywords driving traffic to there website.

Google Insights for search - will allow you to see trends of what people are searching base on the month of the year - using this data in correlation with your wordtracker today will give you an idea as to search volumes

You may also want to checkout tools available in Google AdWords.

* Looking into metrics like conversions, CTR, Clicks, CPC and cost per conversions. Can anyone help with formula or formulas??

CTR = Clicks / Impressions

CTR = Click Through Rate
Clicks = number of visitor's clicking on your advertisement
Impressions = number of times your advertisement displays

CPC = cost per click or PPC = Pay Per Click
CPC is calculated based on your bid, quality score, conversion rate, and other bids in the marketplace.

Cost per conversions = total cost of marketing divided by number of conversions from your marketing.

Hope these explanations help - feel free to touch base if you have any questions.

Zach

SEO.cc Sponsored SFIMA Search Event

Tonight we sponsored the SFIMA - South Florida Interactive Marketing Agency - monthly event. It was a great event and brought out many people in the local South Florida business world to learn how to utilize search to increase their business'.

The lineup included speakers from four major companies involved in the search marketing business including:
Jay Berkowitz from 10 Golden Rules
Zach Hoffman from SEO.cc
Lindsey Kammandel from BeyondROI
Kim Presser from SLI Systems.

Jay Berkowitz from 10 Golden Rules covered social marketing through mediums like Twitter.
Zach Hoffman from SEO.cc covered sponsored search strategies including Campaign Day Parting and Search Query Keyword Discovery.
Lindsey Kammandel from BeyondROI covered long tail keywords and ad copy calls to action to turn searchers into buyers.
Kim Presser from SLI Systems spoke about how smart search on your website can increase user participation and results.

It was an awesome event and a lot of people in the community came out. Thank you SFIMA for creating these educational opportunities for the local internet marketing space.

Zach Hoffman