Search Engine Operator offers SEO services for businesses of all size. Our search marketing services increase key visibility for your web site on the major search engines including Google, Yahoo, MSN, AOL.com, and other main search engines used by a majority of the searching public. Search engine demographics are very diverse and the audience of potential website visitors varies greatly dependent on many behavioral variables. Visitors to websites also arrive at greatly differentiating rates including based on seasonal behavior, mass media news, and other socially influential factors that can create variances in your website traffic. Visitors could either be new visitors, returning visitors, members to your website, past shoppers, repeat customers, and many other types of visitors’ websites maybe seeking to entice a visit to their website.
The ability to access a website from so many entry points including the computer at your house, a computer in your office, wireless access on your laptop, internet access off of your wireless mobile phone and an ever increasing amount of web accessibility points. Think of the continuous availability of your website across the internet. The main point of entry for a large percentage of a websites visitor’s will originate from a search engine portal. SEO services can take a company from the second or third page of the search engines to the front page for visibility. Front page search engine listings bring a company into prime visibility. Prime visibility would be the area of your website a visitor sees above the fold on the screen of your potential website visitor.
There are two main ways to obtain listings above the fold on the major search engines. You can either aim to list using sponsored search marketing or search engine optimization. Both areas of SEO services have huge advantages. Sponsored search marketing has many methods of delivering visitors to your website and also marketing brand impressions for branding your business. Potential visitors to websites read text they are clicking on before clicking which turns them into a website visitor and viewer of your advertising brand impression.
Website visitors are great to have visit your web page, the question is once they arrive on your website what is the visitor doing. Is the visitor arriving to your site and just leaving – if so the factor being affected is the website bounce rate. A bounce rate is defined as when a website visitor originates there visit on a particular page of your website and exits from that same web page without visiting any other areas of your website.
You can also see the quantity of website pages someone is viewing across your website. The total number of page visits is an important calculation as to how much visitors find your web page to be relevant to a particular topic and how captive of an audience they become. The total number of page views divided by website visitors will tell you the average number of pages a website viewer is actually visiting. Another area to find important information about your website visitors is the website visitor sources. These sources can include search engines, links from blogs into your websites, links from directories, and links from other potentially relevant sources. Understanding who is pointing to your website is important because it can help you learn about website visitors, consumer feedback, consumer mentions and how visitors find your site.
Complete SEO services will help you understand many aspects of your website you may not have understood in the past. Once you begin to understand the many areas that can affect your website performance you can increase your website business using SEO relevant data and market information.
Tuesday, September 23, 2008
Tuesday, September 16, 2008
World Association of Newspapers Tries to Block Google-Yahoo! Deal
Summary Intro: We placed this article on our blog to update people as to the resistance being placed by traditional media companies to block the Yahoo and Google deal. This deal has the potential to greatly impact the Internet Marketing industry and should be taken very seriously by those in the Internet Marketing industry. This deal will impact the Internet Marketing field for years to come and can greatly impact the rate of innovation in the Internet Marketing field.
Article from WebProNews and is written by Chris Crum
A couple weeks ago, Google said it would go forward with its proposed deal with Yahoo!, which would see Google supplying ads to Yahoo!, if the U.S. Department of Justice had not yet blocked them from doing so. In other words, they aren't gong to wait for an investigation to play out before they begin.
So far, Google and Yahoo! are still planning on kicking this deal into gear in October. However, the odds that they will be able to do so may have just gotten slimmer. Now the World Association of Newspapers (WAN) has asked not only the U.S. Department of Justice, but also the European Commission and the Competition Bureau of Canada to block the deal, according to paidContent.org, who got some quotes from WAN's president:
"Competition forces each company to offer the best possible terms and helps ensure that newspapers earn a fair market return for the right to display ads and search boxes on their sites. The proposed advertising deal between Google and Yahoo would seriously weaken that competition, resulting in less revenues and higher prices for our members."
“WAN is also concerned that this deal would give Google unwarranted market power over important segments of online advertising. Advertisers will increasingly migrate to Google since they will see diminishing price advantages to advertising through Yahoo. Google has refused to allow Yahoo to show Google ads on the websites of new publishing partners it acquires after the deal is finalized - in other words, Google has imposed a condition that impedes one of Yahoo’s last remaining opportunities to compete with Google. What this means for newspapers is that Yahoo’s bids for their ad business will almost certainly be lower than they are today.”
Microsoft, who is all too familiar with antitrust issues itself, must be thrilled that WAN has stepped up to fight this deal. The company probably has some leftover bitter feelings about not being able to reach a deal with Yahoo! itself, but if the Google-Yahoo! deal comes to fruition, Microsoft is likely to face as much fallout from it as anyone.
Like Stan Schroeder at Mashable says, "This is pretty much along the lines with what Microsoft’s been saying about this deal, and they’re likely to support WAN on this one, so Google and Yahoo now have some very strong opposition working against them."
So far, it is unclear what steps the Justice Department, the European Commission, or the Competition Bureau of Canada will take. September is already about half over, and October will be here before we know it. Will Google and Yahoo! get their deal kicked off or will the game be delayed for a booth review? If it falls through, Google will still be doing well on the advertising field. It might spell something different for Yahoo!.
Article from WebProNews and is written by Chris Crum
A couple weeks ago, Google said it would go forward with its proposed deal with Yahoo!, which would see Google supplying ads to Yahoo!, if the U.S. Department of Justice had not yet blocked them from doing so. In other words, they aren't gong to wait for an investigation to play out before they begin.
So far, Google and Yahoo! are still planning on kicking this deal into gear in October. However, the odds that they will be able to do so may have just gotten slimmer. Now the World Association of Newspapers (WAN) has asked not only the U.S. Department of Justice, but also the European Commission and the Competition Bureau of Canada to block the deal, according to paidContent.org, who got some quotes from WAN's president:
"Competition forces each company to offer the best possible terms and helps ensure that newspapers earn a fair market return for the right to display ads and search boxes on their sites. The proposed advertising deal between Google and Yahoo would seriously weaken that competition, resulting in less revenues and higher prices for our members."
“WAN is also concerned that this deal would give Google unwarranted market power over important segments of online advertising. Advertisers will increasingly migrate to Google since they will see diminishing price advantages to advertising through Yahoo. Google has refused to allow Yahoo to show Google ads on the websites of new publishing partners it acquires after the deal is finalized - in other words, Google has imposed a condition that impedes one of Yahoo’s last remaining opportunities to compete with Google. What this means for newspapers is that Yahoo’s bids for their ad business will almost certainly be lower than they are today.”
Microsoft, who is all too familiar with antitrust issues itself, must be thrilled that WAN has stepped up to fight this deal. The company probably has some leftover bitter feelings about not being able to reach a deal with Yahoo! itself, but if the Google-Yahoo! deal comes to fruition, Microsoft is likely to face as much fallout from it as anyone.
Like Stan Schroeder at Mashable says, "This is pretty much along the lines with what Microsoft’s been saying about this deal, and they’re likely to support WAN on this one, so Google and Yahoo now have some very strong opposition working against them."
So far, it is unclear what steps the Justice Department, the European Commission, or the Competition Bureau of Canada will take. September is already about half over, and October will be here before we know it. Will Google and Yahoo! get their deal kicked off or will the game be delayed for a booth review? If it falls through, Google will still be doing well on the advertising field. It might spell something different for Yahoo!.
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