Why is your website on a dead-end road?

Why is your website on a dead-end road?
By Zach Hoffman

Would you buy commercial real-estate preferably on an intersection or a dead-end road? For most this is not a question and they would prefer the intersection.

This brings me to the topic of the day:

Macro-Development on the Web vs. Micro-Development on the Web

Macro-development refers to the aspect of creating your own website, the parent site that hosts your information.

Vs.

Micro-development refers to using sites like Google, Yahoo, MSN, MySpace, Craigslist, YouTube, and many more to feed your site traffic. It means having a micro-presence on these larger macro-sites.

Macro-Development

Well back in 1999 when I first started buying domain names I focused on monopolizing an industry I could network with relevant content. At this time I was hot into the stock market and bought a majority of my properties going into the finance industry, an example of the name set bought included, but are not limited to:

StockFN.com
BondFN.com
CreditFN.com
EquityFN.com
AnnuityFN.com
CommodityFN.com
InsuranceFN.com

And the plan is to eventually marry them under the name ParthenonFinancialGroup.com well if you check most of these sites they are not currently developed, but the point is the infrastructure is laid out for a thriving macro web presence. The overall picture is setup and waiting for content. As soon as content is placed on this infrastructure, a web will be created over night that brings these units all under one roof and leads to exponential traffic growth.

Micro-Development

Have you been to an individual’s MySpace account? Or, a website that says “Designed and Maintained By”? Well in both cases you fall within someone’s web, you are now a microcosm of a larger picture. You are an individual under the parent, and the hope of the parent is that you bounce back into their web of content. One benefit to this is it helps your site build search engine rankings as an individual because it classifies your site into a directory unit under a parent site, and the down side is it becomes a traffic leak.

So which presence holds more value?
The parent of the macro-developed network contains the most value. They are the unit similar to Rome, the city all roads lead to and through. The financial commitment to build a macro web presence is more significant than that of a micro web presence, but the benefits are also greater to the macro presence. An ideal situation will play out where you have both, a macro presence fed by a micro presence on larger sites. Beneficial micro presences will include relevant industry directories, search engines, community networking web presence, and many more.

So how does this relate to local businesses?

The web is still young and the in-roads too many sites still lay under-developed. Your goal should be to develop the in-roads to your site, stop thinking of it as Search Engine Optimization. Start doing what is right and relevant, and you will be justly rewarded with results.

Thanks for Reading,
Zach Hoffman – Optimizing One Industry at a Time…
Upcoming Engagements for Zach & SEO.cc:
Greater New York Dental Meeting – New York, NY - November 26-29, 2006
Acesthetics Marketing Seminar – Austin, TX – March 22-24, 2007
AACD Meeting – Atlanta, GA – May 16-18, 2007
www.DentistSeminars.com – Online Marketing Seminars
www.SEO.cc – Online Marketing Agency

To book Zach for your event contact him at Zach@SEO.cc or 954-763-1130.

Upcoming Seminar Topic– Acesthetics Marketing Seminar – Austin, TX March 22-24

Major Marketing Paradigm Shift of Our Time: Internet Marketing

The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.

We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.