Lines, Lines Everywhere…Fulfillment Becoming Today’s HOT Commodity

So after pondering this weekend as to what I would be writing about this coming Monday I reflected on what bothered me most over the past week. More than anything it was the lines and the crowds of the old economy, or reality (sometimes I mix them up)? What does this have to do with Online Marketing you ask? Everything.

For consumers like me who are not fans of long lines and crowded places it is giving us evermore an excuse to join the growing number of online shoppers. Well if I don’t own an online commerce business, how does this affect me? Your consumers of yesteryear who have now made their first purchase online have made a virtual quantum leap into the extent of their comfort with online services and information.

Consumers are increasingly living in a society of what can you do for me. Reminding me of an old famous Kennedy quote:
“And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country.”
Are fellow Americans today live in a society of asking, ask not what a company can do to get my business, ask what a company will do to get my business?
Will they provide me free information, free services, why do I want to shop with you?

We are moving into an evermore demanding economy where traditional lines and business conditions are being destroyed, and therefore our needs demand and need for fulfillment continue to increase exponentially. Fulfillment in today’s world is reaching critical mass and what was demanded today, people wanted to see fulfilled yesterday (hint hint for you dentist, got to love your CEREC).

Fulfillment in demand? Demand for something intangible, yes the demand for the service of being fulfilled. In a service based economy this fulfillment is a major gap that companies need to learn to close. The best example is holiday consumer demand for gaming systems. We see gaming systems bought last week in the store for $400 going for near $1,000+ on eBay talk about value of fulfilling a “brats” holiday needs. That’s a 150% increase in value only justified by the fulfillment period. On that note, hope you enjoyed this food for thought.

Article with data that inspired these writings http://www.ecommerce-guide.com/news/trends/print.php/3524581
Happy Holidays and Best of Luck in ’07…

Hope you enjoyed this newsletter, and feel free to pass it on to a friend. Also, if you have any questions or comments please write me at Zach@SEO.cc.
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Thank You,Zach Hoffman
www.SEO.cc - Online Marketing Agency
www.DentistryWebsites.com - Bringing Your Practice Online
www.DentistSeminars.com - Dental Online Marketing Seminars
Zach@SEO.cc
Dial Up: 954-763-1130
Dental Online Marketing Seminar - March 23-24, 2006 - Austin, TX -ACESthetics.com

Topic: Major Marketing Paradigm Shift of Our Time: Internet Marketing

The Internet has become today’s mass form of communication. By definition every major shift in marketing has occurred by changing the way we communicate. Modern day communications and marketing began with delivered mail, followed by the radio, which progressed into television, and has evolved into the medium that marries all media: The Internet. There has never been a more rapidly adaptable form of communication.

We will discuss different avenues to grow and expand your marketing reach by leveraging the power of the Internet. An Internet presence goes beyond your website, and lives on by your use of it as a channel to communicate with your target audience. Your potential reach into the Internet economy is extremely expansive. Through our course you will learn how to capitalize on your traditional forms of media and turn them into an interactive manipulating force on the Internet.

Zach Hoffman - Bio

Zach Hoffman has lived in the dental industry for 20+ years (through the experiences of his father Dr. Howard J. Hoffman, DDS). He has seen the industry transition from a practice focused on insurance based patients to a practice focused on sedation, boutique style cosmetic treatment. Zach still contemplates becoming his father’s dental apprentice by keeping a keen eye on the dental industry, but has chosen to pursue marketing. His background in Economics and Finance, from the University of Central Florida, gives Zach a broad range of knowledge varying from demographics research to identifying business opportunities. With this skill set he has helped his clients maximize their returns on marketing investment dollars.
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