Tuesday, September 23, 2008

SEO Services – Components of Web Site Behavior

Search Engine Operator offers SEO services for businesses of all size. Our search marketing services increase key visibility for your web site on the major search engines including Google, Yahoo, MSN, AOL.com, and other main search engines used by a majority of the searching public. Search engine demographics are very diverse and the audience of potential website visitors varies greatly dependent on many behavioral variables. Visitors to websites also arrive at greatly differentiating rates including based on seasonal behavior, mass media news, and other socially influential factors that can create variances in your website traffic. Visitors could either be new visitors, returning visitors, members to your website, past shoppers, repeat customers, and many other types of visitors’ websites maybe seeking to entice a visit to their website.

The ability to access a website from so many entry points including the computer at your house, a computer in your office, wireless access on your laptop, internet access off of your wireless mobile phone and an ever increasing amount of web accessibility points. Think of the continuous availability of your website across the internet. The main point of entry for a large percentage of a websites visitor’s will originate from a search engine portal. SEO services can take a company from the second or third page of the search engines to the front page for visibility. Front page search engine listings bring a company into prime visibility. Prime visibility would be the area of your website a visitor sees above the fold on the screen of your potential website visitor.

There are two main ways to obtain listings above the fold on the major search engines. You can either aim to list using sponsored search marketing or search engine optimization. Both areas of SEO services have huge advantages. Sponsored search marketing has many methods of delivering visitors to your website and also marketing brand impressions for branding your business. Potential visitors to websites read text they are clicking on before clicking which turns them into a website visitor and viewer of your advertising brand impression.

Website visitors are great to have visit your web page, the question is once they arrive on your website what is the visitor doing. Is the visitor arriving to your site and just leaving – if so the factor being affected is the website bounce rate. A bounce rate is defined as when a website visitor originates there visit on a particular page of your website and exits from that same web page without visiting any other areas of your website.

You can also see the quantity of website pages someone is viewing across your website. The total number of page visits is an important calculation as to how much visitors find your web page to be relevant to a particular topic and how captive of an audience they become. The total number of page views divided by website visitors will tell you the average number of pages a website viewer is actually visiting. Another area to find important information about your website visitors is the website visitor sources. These sources can include search engines, links from blogs into your websites, links from directories, and links from other potentially relevant sources. Understanding who is pointing to your website is important because it can help you learn about website visitors, consumer feedback, consumer mentions and how visitors find your site.

Complete SEO services will help you understand many aspects of your website you may not have understood in the past. Once you begin to understand the many areas that can affect your website performance you can increase your website business using SEO relevant data and market information.

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