Twitter Used to Create eCommerce Venture

The below article discusses how twitter is being used as a creative tool for helping eCommerce consumers find items when comparison shopping online.



Using Twitter for a Fresh Approach to eCommerce

By Chris Crum - Fri, 05/01/2009 - 13:52

Startup Uses Twitter to Inject a Human Element into Online Shopping

WebProNews looked at some interesting research from Forrester and Shop.org this week, which indicated that while online retail sales have been increasing, those for the majority of web-only businesses have actually remained flat or on the decline.

One startup launching this week thinks injecting a little human touch into eCommerce can be a way to combat this. Naturally, Twitter is the medium the company's using to do this.

The company is called IMshopping, and aims to provide an online version of the salespeople who answer your questions in a brick and mortar store like Best Buy or Foot Locker. Basically the concept is that consumers ask IMshopping questions through Twitter about products they are seeking, and IMshopping points them in the right direction.

"Just send any shopping question as an @IMshopping within Twitter (i.e. @IMshopping Where can I find an authentic Larry Bird jersey for under $100? OR @IMshopping Where can I find a LG stainless steel, bottom-freezer refrigerator for under $1000?)," a spokesperson for IMshopping tells WebProNews.
IMshopping on Twitter

The site is launching with human guides answering questions and over time the company will roll out programs for general consumers to earn value from assisting on searches and getting rated for the quality of their answers. "We can't comment more on this program right now but it will be a game-changer in terms of community incentives," the spokesperson says.

I am reminded of ChaCha, but this is strictly for shopping, and has the potential for gaining a larger following, simply because of the Twitter factor. IMshopping does have a web site that can be used just the same, but with the right marketing, I can see avid Twitter users going this route simply for the convenience factor.

Yes, consumers could simply search for what they're looking for on Google or another search engine, but we've seen examples in the past of businesses using Twitter to help users find what they were looking for, and with this as a primary goal of IMshopping, there could be a place for it.
Prashant Nedungadi - CEO of IMshopping
Prashant Nedungadi - CEO of IMshopping

"We believe human assistance will create a deeper level of e-commerce satisfaction that doesn’t exist on the Internet today," says IMshopping CEO and Founder Prashant Nedungadi. "There is a lot of information out there, but very little help when online shoppers need specific answers that will make or break their purchasing decision. At brick and mortar stores, human experts fill such a void, but on the web, it doesn’t exist. We developed IMshopping to bring the same level of personalized assistance to online shoppers."

"Twitter is the ideal medium for having a conversation; Online shoppers have the option to communicate privately with the expert on Twitter, or publicly so others can benefit from the right choices," he adds.

Is the service going to change the face of the web? Probably not, but it's an interesting look into how Twitter can be implemented directly into a business model. IMshopping has secured a $4.7m round of funding from South Korea Telecom Ventures.

As a business model, IMShopping collects revenue when consumers buy products that are recommended through the site. The spokesperson tells me that he company is staying quiet on future business plans but Prashant's background (he founded Andale, which is now Vendio) seems to suggest there may be bigger B2B plays as well.