For Beginners: A domain name is ____.com, a sample domain name is DallasDentistry.com. Domain name is your identifier.
Why is a domain name so critical?
Practices today spend a lot of money on marketing themselves. A ballpark figure depending on your city is $2,000-$10,000 per a month. These all encompassing marketing budgets regardless of the chosen medium usually try to market the consumer back to their website.
This is where your domain name comes into play.
For examples sake we are going to use the Dallas dental market and pick on the guys you find on the front page of Google. They pay big dollars to be there and probably bigger dollars on other mediums of marketing.
A set of domain names from here are:
MyDallasDentist.com
LoversLaneDental.com
CosmeticDentistryofDallas.com
JamesMartinDDS.com
ParkCitiesDental.com
21stCenturyDental.com
WowDentistry.net
GrinAllDay.com
GarySolomonDDS.com
Which domain names from the above set are resalable upon selling the practice?
MyDallasDentist.com, CosmeticDentistryofDallas.com, ParkCitiesDental.com, 21stCenturyDental.com, WowDentistry.net, and GrinAllDay.com
Why?
These all have retainable value because they do not mention a specific doctor’s name, and speak to the region or the broad nation. So upon selling your practice the new dentist will just need to go through your site and change the name. You should incorporate the sale of your web presence to the new dentist if you are in this position.
Which domains are premium domains from the above set?
A premium domain name is a name that can stand solo in the marketplace and receive traffic without spending marketing dollars on it.
Of the above name none in my book would be considered premium domain names for the Dallas area. The following would be:
DallasDentist.com, DentistDallas.com, DallasDentistry.com, DDSDallas.com, DallasCosmeticDentist.com etc..
The list goes on but is limited. What makes these domains premium is people may just type in the domain name and you never had to pay for the traffic at all. For example we own DallasDentistry.com and it gets over 30+ type-ins a month, these are people looking for one thing and one thing only.
How many words should be in your domain name?
As little as possible, you want people to remember it and be able to spell the domain name correctly. Try to limit your domain name to words that speak specifically to your geography and profession.
Is it okay for your domain name to have hyphens?
No, your domain name should only have hyphens if it is being used strictly to trigger keywords for search engine optimization purposes.
What extension (.com, .net, .info, .cc) should you be looking for?
.Com all the way if you are fortunate enough to be able to pick the domain name up. There are very few .com domain names left and you may need to pay a premium for the excellent ones. We acquired DallasDentistry.com in an aftermarket (www.TDNam.com) and believe me it didn’t cost $7.99, our taxes to renew it will be $7.99 a year but the initial payment was a lot more.
How does your domain name play into marketing online?
The search engines read your domain name for relevance and keywords. The more keyword rich your domain name is for what you are targeting the better off you are. If you go to the major search engines and type in a search term you may realize some of the domain names especially in the sponsored search come up in bold. This is because the computer is identifying that they found the keywords you are looking for in this domain name.
How does your domain name play into marketing through other mediums?
Domain names used on outside forms of marketing from the Internet need to be real particular. They are the GLUE holding together your overall marketing campaign. It is necessary to have a great domain name when marketing through multiple mediums or you may be hitting deaf ears with your message.
Simplicity…Only one of the domain names in our sample set is 2 words and that is WowDentistry.net. But also realize it is a .net, and local competition in Dallas owns WowDentistry.com. Hmm…is this a name you would want to market on the radio? Are your potential consumers going to remember the .com or .net? Main question is, Are you feeding someone else’s fire?
Three simple rules when choosing the right Domain Names:
Be Particular,
Go For the .Com,
And, No Hyphens.
If you have any questions about your domain name in particular, feel free to reply with any questions.
Thanks for your time,
Zach Hoffmanwww.SEO.cc
SEO, Inc., CEO
Zach@SEO.cc
Dial Up: 954-763-1130
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