Tuesday, September 19, 2006

Benefits to Using MySpace.com to Promote Your Practice

Benefits to Using MySpace.com to Promote Your Practice
By Zach Hoffman, www.SEO.cc – Online Marketing Agency

MySpace.com is quickly being adapted as a part of many small and large business marketing plans. The reason is MySpace.com is currently the world’s 4th most popular English website and the 3rd most popular website in the United States (Source: Alexa.com August 2006). The site is attracting new users at a pace of over 230,000 new users per a day which means the network is only going to get larger and spread to additional demographics.

What advantages in marketing does MySpace.com allow?

Outright it shows your practice is progressive and with the times. The site offers the following advantages:
Demographic targeting,
Technical advantages (HTML coding for profiles),
And external marketing capabilities.
Your profile can also be updated quickly (within minutes) and resubmitted for the general public to see. Additions to your profile in regards to material can also be added in an instant.

Demographic Targeting

You can find people to invite to your social network based on a variety of criteria including:
Age,
Sex,
Marital Status,
Zip Code Proximity,
And, Income Level.
For example if you are a cosmetic doctor and would like to target both Males and Females who are divorced, single, and between the ages of 35-60 you can access all these profiles at the click of a button. You set your search criteria and let MySpace.com bring you back the results. Now the tedious work comes in inviting these people to join your profile. But once you invite them to join your profile you have extensive access to these people. You can now make posts on their profiles comments, send them e-mails, and bulletin board postings which appear on their internal profile with any promotions you may be offering.

Technical Advantages

Your profile is HTML capable which allows it to be programmed similarly to websites. You can adapt all of your forms of marketing mediums (including audio, newsletters, pictures, and videos) to be displayed on your MySpace account. Capabilities are built onto the site to allow for easy Blog updates. Photos can also be easily uploaded and commented on within your MySpace account.

External Marketing Capabilities

Traditional media is quickly attempting to adapt to the fast paced new age marketing environment by adopting MySpace. All types of media networks today plug their profiles throughout their telecasts, movies create profiles for fans and loyalist to talk about them, actors use it to maintain fan relationships, MySpace is even spawning its own celebrities, the list goes on of different types of people and businesses using MySpace to push their web presence to the next level.

Some of the capabilities for your external marketing include the ability to post bulletin board messages on your friend’s profiles, send e-mail’s to your network, and communicate within your network on an intimate level with potential clients.

The quicker you decide to get onto MySpace.com the better off you will be in communicating your message. MySpace.com is quickly being adopted and many players in the market have a lot to gain from first mover advantage on this network.

Thank You for Reading this & Good Luck on MySpace (If you have any questions feel free to contact me),

Zach Hoffman
www.SEO.cc – Online Marketing Agency
SEO, Inc., CEO
Zach@SEO.cc
954-763-1130

1 comment:

Anonymous said...

Hey, just want to say hi. I'm new here.