Make Your Website Sell As Well As Your Best Sales Person

Make Your Website Sell As Well As Your Best Sales Person By Charlie Cook, In Mind Communications, LLC.

How would you like to make your website as personal as meeting someone at a tradeshow? Your website is available 24/7/365 and it’s worldwide. Maybe you don’t have to fly all over the country with a booth after all! Charlie Cook offers four sound tips for bringing in as many sales as your best salesperson does.

1. Target People Who Are Looking To Solve a ProblemPeople come to trade shows because they are looking for a product or service. When they walk up to your booth, you know they’re at least mildly interested and want more information. Online, the best ways to attract people who are looking for your products and services is to make sure your site can be found in the search engines, to use pay-per-click ads like Google Adwords and to get your articles published everywhere you can online.

2. Start a Conversation What’s the first thing you do when a prospect walks up to your booth at a tradeshow? Do you immediately start spouting product features and prices, or do you introduce yourself and try to get a conversation going by asking them a question? Of course, you don’t immediately try to sell them. First you find out what you can about their business and which product would best suit their needs. The same is true online. If you immediately try to sell people, you’ll turn them off and they’ll go away. Instead, write marketing copy on your web site that begins a virtual conversation with prospects. Start by asking them the biggest or most common question on their minds relative to your product or service. Continue to ask questions about their problems and aspirations. Use this virtual conversation to spell out their concerns and, once you’ve defined them, explain how the solutions you provide solve their problems.

3. Build a Relationship by Being HelpfulWhere does your best business come from? From clients you’ve been helping for years; clients who know and trust you. When you’re standing in front of a prospect, you can hand them a free report, answer their questions directly and demonstrate your expertise.Converting online prospects to clients involves doing the same things with your web site marketing. Offer a free report to prospects to prompt them to give you their contact information. List commonly asked questions; then answer. Include content on the site that demonstrates your expertise and knowledge of your customers’ business needs.Think about how many ideas and how much information you’d share with a prospect in a 15 minute face-to-face conversation at a tradeshow. Your web site needs to present at least this much information. In fact, it gives you the opportunity to present more.

4. Make it PersonalMake a personal connection with your prospects. If you’re an entrepreneur or a business owner, use your web site to help prospects get to know you. Help your prospects see you as more than just an anonymous site that wants their money. Do this by:
• Putting up snapshots of yourself in your office or on the golf course.
• Using audio and or video clips with ideas prospects can use throughout your site.
• Providing free Telecalls. Not only does this give your prospects a chance to hear you demonstrate your expertise, it gives you an opportunity to find out what they’re really thinking about.
• Using ‘Live Help’ on your site. Most businesses have hundreds, if not thousands, of competitors and many of them market similar products and services. Whether you’re marketing in person or online, your best competitive advantage is the strength of your relationship with your prospects. For getting a conversation going or closing a sale, nothing beats being there in person, talking face to face with a prospect. But your website marketing can and should do as good a job. You don’t have to live with conversion rates in the thousandths of a percent. Put the four ideas above to work and make your site sell.

Reposted by Zach Hoffman
www.SEO.cc - SEO, Inc.
Dial Up: 954-763-1131