What's your profile? Businesses tap into MySpace
Jun. 11, 2006 12:00 AM
MySpace.com, the social-networking Web site that has attracted tens of millions of teen and young adult users, is beginning to lure a new type of member: corporate America.Dozens of companies have established MySpace profiles since the Web site's launch in January 2004, hoping to create buzz for their products, cultivate customer loyalty and build brand awareness among the popular Web site's more than 83 million users."It's the electronic version of grass-roots marketing," said Chris Arnold, a spokesman for Denver-based Chipotle Mexican Grill, which launched its MySpace profile this month. Twentieth Century Fox, which like MySpace is owned by Rupert Murdoch's News Corp., used the Web site to promote its movie X-Men: The Last Stand, which arrived in theaters last month.
Source: Denver Post
Reposted by: Zach Hoffman - Online Marketing Agency - PH: 954-763-1130
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